Earth∞You

アースアンドユー

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アースアンドユー株式会社

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About the brand

"Resveratrol" is a skin care ingredient that is a hot topic overseas made by vines to protect themselves from UV damage. For skin care exposed to ultraviolet rays and age-appropriate aging care ◎

100% naturally derived ingredients. Obtained Ecocert COSMOS Organic Certification. Domestic.

The genderless scent of organic essential oils, comfort of use, and anti-aging care - we are particular about everything and make your skin want to touch it.

More about the Brand Owner

ワイン業界の夫婦が創業（北林健・鈴木更紗）

Kitabayashi Ken / Suzuki Sarasa

The brand was launched in 2021 by a couple who work in the wine and alcoholic beverage industries and love delicious food, nature, and a gentle touch. With the desire to create a sustainable loop "∞" that gives back to the global environment while receiving the vitality of nature, we named the brand "Earth∞You". We hope to be a brand that supports the "happy lifestyle of the future" for those who want to enjoy the life force of nature positively now and in the future. It has an overwhelmingly pleasant experience such as fragrance, comfort, and smooth touch, and a miraculous skin-conditioning ingredient created by upcycling by-products of wine. We will continue to pursue our VISION of "natural manufacturing that makes the earth and people beautiful."

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Natural manufacturing that makes the earth and people beautiful

"Earth∞You" is an ethical cosmetic that utilizes the by-products of wine grapes grown in Ueda City, Nagano Prefecture for beauty.

When growing grapes, vines and leaves that have grown vigorously are removed, and branches are pruned in winter.

These branches and leaves are usually discarded or burned as they are, so to speak, as a "by-product" of winemaking...... From these by-products, "resveratrol" is extracted at a high concentration* and blended as a skin conditioning ingredient "grape vine extract".

Skin care ingredient "resveratrol" that is a hot topic overseas

The vine produces polyphenols to protect itself from strong UV rays and stress. Among them, "resveratrol", which is called a super polyphenol, is a skin conditioning ingredient that is popular with beauticians and celebrities and is used in high-spec serums overseas.

CO2 emitted by burning pruned branches and vines is an environmental issue facing wine-growing regions around the world. However, if there are attractive ingredients in it, I want to extract it and utilize it somehow.

A treasure in the rough (= wasteful) that is usually abandoned

Make it a treasure (= better) of beauty ingredients derived from nature.

From there, after repeated research and prototyping, "Earth∞You," a cosmetic that "makes the earth and people beautiful," was born.

*10 times the concentration of our normal extracts.

What are we doing?

From a natural field

Receiving the vitality of nature

Ueda City in Nagano Prefecture boasts one of the highest rates of sunny weather in Japan, and is an ideal place for growing wine grapes with a large temperature difference between day and night and winter and summer.

Our partner Taguchi-san's Sail The Ship Vineyard vineyard is grown without the use of herbicides, fertilizers, or synthetic pesticides, and we make natural grapes from grapes that are full of natural vitality.

It took more than two years to develop the raw material through various trials and errors in various vineyards before grape vine extract was born from this by-product of Mr. Taguchi's vineyard.

Evidence-based manufacturing

When we think about what we need to do to establish ethical consumption, we believe that the most important thing is to create products that allow people to experience a truly high-quality usability in addition to the background story of the brand, so we create products based on scientific verification.

We do not conduct animal tests, but conduct tests related to beauty needs in an Invitro test, and the amount of ingredients is determined based on the results. The amount is a little surprising to other cosmetics manufacturers.

Acquired the world-standard "COSMOS Organic" certification!

Just as in the wine industry, words such as "natural, bio, and natural" are walking alone with vague definitions, and in the cosmetics industry, various "organic" appeals such as company names and product names are mixed. The production process and raw material labeling are also complicated, and we ourselves felt that it was difficult to choose products that we understood and understood as consumers.

Therefore, we have obtained the global standard "COSMOS Organic" certification from Ecocert, which is widely used in more than 130 countries around the world.

Moreover, all raw materials are naturally derived (100% of the ingredients).

We hope that it will be a backing for our "natural manufacturing that makes the earth and people beautiful" and help customers choose products.

Commitment to the product

Product (1) Earth and You Beauty Emulsion

◆ Usability

・ Surprisingly smooth skin without stickiness. Everyone is amazed at the speed of penetration into the skin (up to the stratum corneum) and the feel after application

◆ Skin conditioning power

・Highly concentrated polyphenols (especially resveratrol, which has high antioxidant power) produced by wine grapes in Ueda City, Nagano Prefecture to protect themselves from ultraviolet rays, are extracted and blended as a unique raw material.

・ For age-appropriate aging care and aftercare for skin exposed to ultraviolet rays

◆ How to use

・ After lotion, skin care is completed with ♪ this alone

(Depending on your skin condition and season, you can do without lotion.)

・After washing your face, showering, or bathing, in addition to your face, your neck, hands, feet, etc., tend to be dry and you are concerned about your age. Men's is also recommended before and after shaving.

◆ High cost performance

・ The two roles of serum and milky lotion can be combined in this one item

・ If you use plenty of 2 pushes in the morning and evening, it will last about 2 months (50 mL) / 4 months (100 mL). Serum + milky lotion is around 2000 yen per month!

Products (2) Earth &You Beauty Cream Pack

◆ Usability

・ Gorgeous rose-like scent

(A blend of 7 organic essential oils of citrus, floral, and herbs)

・ Rich cream is highly moisturizing but not sticky, and the skin feels smooth

◆ Skin conditioning ingredients

・Contains resveratrol-containing proprietary raw materials at a 120% high concentration (beauty emulsion ratio)

・ Contains popular skin conditioning ingredients "CICA" and "vitamin C derivatives"

・ Moisturizes the skin that is concerned about aging signs * and leads to firm and glossy skin (* Texture disturbance due to dryness)

◆ How to use

・ As an overnight mask, you can sleep with it applied without washing it off.♪

After applying thickly, it adheres to the skin with a hand press to prevent the skin from drying out at night

└→ The next morning, your skin will be ♪ surprisingly plump.

・ Also for ♪ eye cream around the eyes and point care around the mouth

◆ High cost performance

・ 2 pearls (about 2g) at a time 20 times with plenty of thick coating on the face

Who are supporting us?

There are many users like this!

・A wide range of ages from late 30s ~ 70s who are concerned about dry skin and age skin

└ I was happy to use it for 1 month and sent me the photo below!

・ Since it is a genderless scent and feeling, it is not only for women but also for men.

・ Men who want to do skin care but are concerned about stickiness

└ The smooth feeling of use is popular for moisturizing beauty emulsion.

・ Those who have sensitive skin or atopy and cannot easily find skin care that suits them

・ Those who are sensitive to strong scents and synthetic fragrances

・ Those who like outdoor activities and are concerned about damage caused by ultraviolet rays

(Use as a plus on UV protection cosmetics)

・ Those who like wine

・ Those who want to use ethical products

"Earth and You Beauty Emulsion" wins the "Sustainable Cosmetics Award 2021 Upcycle Award"!

Sales at a cosmetics event at a department store in the top 10 out of about 70 brands

└ It is so popular that the main products are sold out depending on the event!

＋＋＋★PLEASE★＋＋＋

◆ If you just leave it in the store and if you serve customers politely, the customer's reaction will be completely different.

◆ We will talk about our knowledge so far about customer service methods, so please feel free to contact us.

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Earth∞You

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Earth∞You

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More about the Brand Owner

ワイン業界の夫婦が創業（北林健・鈴木更紗）

Kitabayashi Ken / Suzuki Sarasa

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