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The concept "minacolo" is a coined word of MINA+MIRACOLO (Italian for miracle). We are designing Happy Mind Share messages.

SILNA_minacolo

シルナミナコロ

Vendor

株式会社シルナジャパン

The concept "minacolo" is a coined word of MINA+MIRACOLO (Italian for miracle). We are designing Happy Mind Share messages.

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About the brand

The concept "minacolo" is a coined word of MINA+MIRACOLO (Italian for miracle). We are designing Happy Mind Share messages.

Bag designer Mina Kanemura has lived in Cesena, Italy for about 10 years. Studied with Romeo Gigli. After that, she gained internship experience at Celine and Chie Mihara.

He returned to Japan in December 2020 Japan due to Corona. Launched the miscellaneous goods brand SILNA and held its first POP UP EVENT in April 2022 Held for two weeks on the 1st floor of Shinjuku Isetan.

It features warm hand-drawn graphics and detailed color accents. We hope that it will color the daily lives of those who own it and that "minacolo" (miracles) will occur through the products.

More about the Brand Owner

金村　実奈

MINA KANEMURA

After graduating from high school, I went to London for language training. After graduating from Takarazuka University of Art and Design in 2010, he moved to Italy in 2011, and then entered the Nava Academy of Arts (Milan) before joining bag maker Gabs in 2014. In 2016, she did internships with Simona Chacchi (Florence) and Celine (Tuscany). 2017-2019 Customized at Gabs' flagship store.　He left Gabs in 2019. Returned to Japan in December 2020 and announced the 2021 SILNA brand. In April 2022, the "SILNA Brand Debut POP UP Event" will be held on the 1st floor of Shinjuku Isetan.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Through SILNA_minacolo products to people around the world

I want to deliver minacolo (miracle).

The subname of the brand "minacolo" is

A coined word of the name MINA+MILACOLO (meaning miracle in Italian).

It seems that for some reason it often attracts lucky events from the past, and from the surroundings

It was even named minacolo.

If you are such a person, you can move your hands while worrying about it every day and continue to think about it.

Product miscellaneous goods that will bring minacolo (miracle) to many people

Isn't it possible to provide? This led to the birth of SILNA_minacolo.

After graduating from high school, he became interested in fashion in earnest on a study trip to Italy in his second year of high school.

I went to Italy.

In Italy, a minacolo (miracle) happened and I met people who would change my life.

The first was an encounter with fashion designer Romeo Gigli, nicknamed the "Wizard of Colors". As a member of the first class of the Fashion and Textiles Course at the Napa Academy of the Arts, she studied with Romeo Gigli. He taught me how to use color and how to express fashion so wonderfully, and he is one of the designers I admire the most.

The second is the owner and designer of the bag brand, Franco Gabrielli.

While experiencing all kinds of work related to fashion, I was approached and worked with him at the time when I realized that I wanted to be a designer.

As an entrepreneur, designer, and idea man, he inspired me a lot, and I still have a good relationship with my family as a good advisor.

I'm talking with my colleagues on the design team I was working with at the time, and I'm talking about how it would be great if we could work together again to create "MADE in ITALY" together.

What are we doing?

With warm hand-drawn graphic prints and color accents that evoke positivity, we pursue designs that make people who hold and look at SILNA_minacolo products feel "Happy Mind Share".

In addition, we are particular about functionality, and it is also used for storage with the feelings of the user

We aim to make things with consideration.

Not only the front side of the design, but also the invisible inside, pocket position, and color scheme of the lining are paid attention to to express the SILNA_minacolo's uniqueness.

Commitment to the product

SB3115 COLOR BLOCK TOTE

Designer Mina Kanemura on her experience in Cesena, Italy

It is a tote bag made of a very popular knit material with a beautiful color based on it!

[Limited quantity]

With detachable underlayment

If you remove the bottom plate (made of leather), you can fold it into a small size.

SAX, PINK, BROWN, YELLOW, BLACK / 5 colors

SB3501 COLOR BLOCK ONE SHOULDER　with POUCH

(Color Block One Shoulder with Pouch)

Designer Mina Kanemura on her experience in Cesena, Italy

Based on a very popular knit material with a beautiful color

It is one shoulder + pouch bag (W16cm×h12.5cm×1cm)!!

The pouch and leather are removable.

Leather part BLACK (brown, blue, off from the left)

Leather part BLUE (from left to right: yellow, saxophone, lemon yellow)

Leather part GREEN (off from left, orange, beige)

All 3 colors

SZ1503-2 EMBOSS PHONE CASE

A mobile phone case with MINACOLO embossing.

This time, the size has also been increased with a built-in zipper coin case.

The largest size of a mobile phone on the market also fits in the front pocket.

It can also be hung diagonally, and both hands are free, so you can be active.

It is ideal for daily use, travel destinations, and a wide range of targets.

BLACK, ORANGE, GOLD, SILVER / 4 colors

Who are supporting us?

It is mainly targeted at the active generation in their 30s to 50s.

At the department store POP UP EVENT, we were able to purchase from a wide range of customers, from high school students to madams over 70 years old.

In addition, since the wallet comes in a special box, there is a lot of demand for gifts, and it is a purchase for men's customers

Linked. It is often purchased before the "10,000-fold day or amnesty day", which is said to be the best day for renewing the wallet, and it is an environment where it is easy to promote sales.

As for the type of wholesale sales destination, there are many select-type assortment stores of imported products and domestic products. Sold to specialty stores nationwide through exhibitions twice a year. We have received offers from famous department stores to hold POP UP EVENTS (scheduled for 14 times a year).

Testimonials

In terms of quality - Compared to the quality, "the price feels cheap, and the playful design like an imported product."

Features-I am glad that I often receive positive comments such as "I feel energized" and "I feel better" when using color.

In the market environment so far in the Corona disaster, I feel that the keywords "cheering up" and "having fun" have become particularly important.

From now on, minacolo (miracle) will continue to be given to everyone through SILNA_minacolo

I will design every day in the hope that many will happen.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Supported by rich content and AI recommendations

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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SILNA_minacolo

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About the brand

More about the Brand Owner

金村 実奈

MINA KANEMURA

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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金村　実奈