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BELTIES

BELTIES

ベルティーズ
Vendor
株式会社メディアエクシード
BELTIES is a select shop that develops products that combine functionality and culture, mainly Apple Watch bands.

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Invoice registration number

T5010401109608

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About the brand

BELTIES is a select shop that develops products that combine functionality and culture, mainly Apple Watch bands.
1
Focusing on Apple Watch bands, we develop products that are both functional and designed.
2
We propose unique hand-made items that reflect culture and lifestyle.
3
It is a shop specializing in Apple Watch that handles its own brand Bandee Joy and carefully selected products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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BELTIES was born from the desire to propose Apple Watch bands not just as peripherals, but as items that express the personality and values of the wearer.
The Apple Watch is a very convenient and complete product, but because it is something we wear every day, we feel that there is a need to "enjoy it more in your own way" and "choose according to your fashion and mood".
In order to respond to such feelings, BELTIES has a lineup of products that are particular about design, material feel, and impression when wearing.
It is also important not only to display products, but also to propose a lifestyle from hand.
A pair that goes well with a business scene, a pair that looks great on holidays, and a pair that you want to choose on a day when you want to change your mood.
By increasing these options, we hope to create a world where Apple Watch is more fun and will last longer.
In the future, in addition to selecting as BELTIES, we would like to deliver more unique products through our own brand, Bandee Joy.

What are we doing?

What BELTIES values is to deliver "Apple Watch bands that don't just end with functionality".
There are many products in the Apple Watch band market that emphasize practicality, and at BELTIES, we want to add to that the appeal of the material, the exhilaration when worn, and the power to change the impression of the hand.
When selecting and planning products, we focus not only on the visual impact, but also on the fact that they are easy to use on a daily basis, easy to incorporate into coordination, and make you feel good when you pick them up.
The heaviness of stainless steel, the comfort of silicone, and the expression of leather and other materials are also major attractions of BELTIES.
In addition, our own brand, Bandee Joy, pursues more original expressions while utilizing the perspective we have cultivated as BELTIES.
Not too flashy, not too plain, but leave a strong impression.
While balancing practicality and design, we are creating products based on the concept of "individuality in the hand."
BELTIES aims to create a world view that makes the time spent using the Apple Watch a little more enjoyable.

Commitment to the product

The first thing BELTIES is particularly focused on is its own brand, Bandee Joy.
Bandee Joy is a brand that is developing from the desire to redefine Apple Watch bands as "fun items to choose" rather than "consumables", and emphasizes the balance between design and ease of use.
It is easy to use on a daily basis, but it is characterized by its strong personality.
Stainless steel and titanium bands are also the mainstay of BELTIES.
It has a heavy and luxurious feel, goes well with neat styles such as suits and jackets, and is attractive in that it can greatly change the impression of the Apple Watch. It is a category that is easy for adult men to adopt and is compatible with gift demand.
In addition, unique bands made of silicone and different materials are also popular, and they are popular among those who want to add a playful touch to their everyday style with products that are comfortable to wear and easy to handle, while being differentiated by color use and details.
BELTIES takes advantage of the wide range of materials and designs to have a lineup that is easy to propose on the sales floor.

Who are supporting us?

The main target audience of BELTIES is men in their 30s and 50s.
People who use Apple Watch on a daily basis and want to pay attention not only to the functionality but also to the appearance and ownership feel are the main focus.
I think it goes well with those who are looking for a pair that can be used for business or personal use, those who want to change the band to suit their outfits and occasions, and those who want a design that is a little different from those around them.
Actual customers often say that the impression of the Apple Watch has changed and is fresh, that it is easy to use at work but not too plain, and that the material feels good and makes you feel good when you wear it.
As a wholesale destination, we believe that it goes well with stores with high gadget sensitivity, as well as stores that have an affinity for lifestyle goods and men's fashion.
Apple Watch bands are space-efficient and easy to develop products in a relatively easy-to-pick price range, making them easy to incorporate into stores that want to change their sales floor.
Another feature is that it is easy to have a range of proposals due to differences in materials and designs.
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Deferred payments of up to 60 days
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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