ITSUKI
Vendor
株式会社BATON
ITSUKI provides items that allow you to live without letting go of your beauty even if you are busy. Start with a hat nightcap that is filled with designer selfishness and allows you to take care of your hair while you sleep.
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About the brand
ITSUKI provides items that allow you to live without letting go of your beauty even if you are busy. Start with a hat nightcap that is filled with designer selfishness and allows you to take care of your hair while you sleep.
1
In the winter of '23, we collaborated with Mr./Ms. on the new nightcap "Who?", and also developed two types of "Hair Creperie" and "Sister", as well as the pillowcase "Kitsumu" that reduces sleeping.
2
Items that combine convenience and design attract attention and are introduced in many media, including NHK's "Asaichi".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Why are we doing?
Auto-translated
ITSUKI's designer was worried about her own hair type. My hair was soft and easy to get into the habit of, and it spread easily due to moisture, so it was common for me to get into a sleeping habit and get my hair tangled. So, when I slept with a silk scarf wrapped around my head, I noticed that my hair quality improved because I didn't get into the habit of sleeping and my hair didn't get tangled. However, scarves can be a problem with knots while you sleep, they are not stretchy and cramped, and they are expensive and difficult to maintain, so I decided to make the ideal nightcap.
ITSUKI's designers wanted to create the ideal nightcap for people who struggle with their hair type just like him. I wanted to make a nightcap that I was comfortable with and deliver it to people who had the same problems, so I launched the brand ITSUKI. The brand's goal is to provide products that improve hair quality and make everyday life more comfortable.
What are we doing?
What are we doing?
ITSUKI's nightcaps are made of a silk and cotton fabric with a woven lining and are designed to be smooth and light on the skin, and easy to clean. In addition to their own designs, designers like to incorporate things created by other designers and authors, believing that spending time with what they love makes every day special. I feel that the ideal beauty for designers is the beauty of the "base" that can be adapted to the mood of the day, and that it is important to have the strength and confidence to wear according to the mood of the day.
Commitment to the product
Commitment to the product
[HAIR CREPERIE]
A nightcap is an item that prevents hair friction, static electricity, and sleeping habits while you sleep, and reduces hair damage. Especially if you have long hair, you can easily care for it all at once. The material is 50% silk and 50% cotton, and the outer material is 100% cotton, so it can be used comfortably all year round. In addition, it is an item that can be used not only as a nightcap, but also as a hair band during the day or as a hygiene hat in the kitchen, with a design that is particular about appearance, and can be used with confidence.
[SISTER]
A nightcap is an item that prevents hair friction, static electricity, and sleeping habits while you sleep to reduce hair damage. Sister is a new design born from user feedback and is designed for people from short to shoulder length. The point is that you can easily cover it by tying a ribbon under your chin and adjust the size, making it difficult to take off. The color scheme is easy to match with pajamas, and the piping and ribbon colors are accented. The material is 50% silk and 50% cotton, and the outer material is 100% cotton, so you can wear it comfortably all year round with natural materials.
【KITSUMU】
A luxurious pillowcase made of silk cotton fabric that reduces friction and static electricity on the hair and face, protecting it from dryness and irritation. The designer has repeatedly improved the Mr./Ms. Pull, using silk cotton fabric on the top surface and 100% cotton fabric on the back for added stability. The name KITSUMU is written in kanji as a good dream, and it contains the wish that you will have good dreams along with a comfortable sleep. It is recommended for those who are reluctant to wear a nightcap or for those who do not have the effect of hair care until the next morning, and it is an item that can be used regardless of gender. It is perfect as a wedding gift, a new house gift, or as a gift for those who are recuperating.
Who are supporting us?
Who are supporting us?
ITSUKI's products are popular with women in their 20s to 50s who are conscious of beauty and health. In particular, it is favored by a customer base that values quality and design, and is mainly sold online and in select shops. We have received a lot of positive feedback from our customers about "improving the texture of hair after use" and "improving the quality of sleep".
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