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DLAW

DLAW

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ドロウ
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株式会社 FRANKS DESIGN
From Omotesando, everyday life into art. A talented nail brand that combines a one-of-a-kind dull color with high functionality, and is supported by highly sensitive professionals and adult women.

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T2011001109372

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About the brand

From Omotesando, everyday life into art. A talented nail brand that combines a one-of-a-kind dull color with high functionality, and is supported by highly sensitive professionals and adult women.
1
A unique "dull color" inspired by nature and fantasy. The exquisite nuances that set it apart from others sublimate the fingertips of highly sensitive customers into art
2
A formula that has been honed at the site of Omotesando and works its own nails. Sustainability and color development that even professionals are satisfied with, reliable trust and high repeat rate
3
Development capabilities such as mirror flashes that are half a step ahead of trends. With his buzz on social media and his sophisticated worldview, he has gained a lot of support from people in their 20s and 40s
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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DLAW started as a small nail salon in Omotesando. Aiming for an open space where you can feel nature in the city, the flagship store opened on April 1, 2016. The origin of the brand name is a coined word that changes the R of "DRAW", which means "to draw", to L, and embodies the concept of "turning everyday life into art". The reason we launched the brand was our desire to express each individual's individuality and sensibilities through nail art, bringing richness and color to our daily lives.
　
Through salon work, we have pursued unique techniques and materials, and sometimes traveled overseas to provide items that can express DLAW's unique worldview. The attitude of constantly proposing new value without being bound by the common sense of the nail industry has become a hot topic in word of mouth and social media, and has grown into a brand that is supported by many customers both domestically and internationally.
　
With the desire to "be particular about what I use as a maker," I also started developing original products. We pursue quality such as art brushes, base gels, and color gels that professional nail technicians can be satisfied with, and create products that are both practical and designed.
　
DLAW's goal is to bring the richness of art to everyday life through nail art. And it is to provide an environment where you can enjoy your nails with peace of mind while nurturing healthy nails. We value the connection between the creator and the user, and will expand new possibilities for nail art.

What are we doing?

DLAW adheres to the belief of "turning everyday life into art" and is developing activities to sublimate nails into "expressions" that reflect the inner world of individuals, not just decorations.
　
The delicate escapes and imaginary scenes of the natural world are embodied as unique "dull colors", and through inks and gels that are not bound by existing frameworks, we create an environment where manicurists can express themselves freely and with depth like a painter facing the canvas. In addition, the health of one's nails is the main premise of enjoying art, and thoroughly research the selection of materials and functionality that will not damage the nails. What supports the long-lasting shine and adhesion is the commitment to "gentleness" that is close to the user's mind and body.
　
In order to realize the ideal art, we create tools that reflect the voice of the field, from the hair quality of a single brush to the form, and pursue comfort that allows both beginners and professionals to connect their sensibilities directly to their fingertips without stress. In addition, we not only provide products, but also generously share technology and knowledge through seminars and online salons. By creating a place for nail technicians to connect, learn together, and improve each other, we continue to raise the level of creativity in the nail industry as a whole and create new value in nail art.
　

Commitment to the product

Art Ink: Colors that Reflect Fantasy
This is a series of inks in "dull color" inspired by the desolate and fantastic scenes of the natural world. Exquisite nuanced colors such as "FOGGY BEIGE" and "SEA GREEN" add depth to your toes with a single stroke. It is attractive that it can be used in a single color, as well as layered painting and gradients, and the art can be freely expanded according to the user's sensibilities.
　
Mirror Flash: The Next Generation of Light-Manipulating Hybrid Art
This is a unique art gel that combines the brilliance of "mirror polarization" and "flash glitter". The biggest feature is the deep brilliance of the mirror, which changes its expression depending on the viewing angle, and the flash effect that sparkles intensely in response to the camera's flash and strong light. By condensing these two textures into one color, even a single color gives off an overwhelming presence. All five sophisticated colors are urban. With every movement of your fingertips, light rushes through, providing a one-of-a-kind glow experience.
Clear Gel: Caring for your nails and maintaining their beauty
A gel line that embodies the ideal of "enjoying art while growing healthy nails". The biggest feature is that the formula is resistant to damaging your nails, but it has a long-lasting transparency and wet-like shine. From the base to the top, it is a reliable quality that thoroughly pursues adhesion, reinforcement, and ease of drawing art.
　

Who are supporting us?

DLAW is widely supported by fashion-conscious urban women and professional self-users who enjoy nail art on a daily basis. In particular, it is used by highly sensitive nail technicians and people involved in the beauty industry, mainly in trendy areas such as Omotesando and Shibuya. Through social media and word of mouth, it has spread to nail salons and individual users nationwide.
　
The actual customer base is mainly women in their late 20s and 40s. It is characterized by many people who value their own beauty and individuality and seek simple and sophisticated designs. In addition, it has received high praise from professional nail technicians, saying that it has "no other color and texture" and "expands the range of art", and has a high repeat rate at salon work.
　
As a wholesaler, we operate at select salons in urban areas, nail specialty stores, online stores, etc. The official online store also offers a wide range of membership benefits, a point system, and free shipping services, which also leads to the acquisition of repeat customers. Buyers have commented that "every time I use it, it makes me feel better" and "perfect as a gift," and is supported by many fans who sympathize with DLAW's worldview.
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