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Common Noun

Common Noun

コモンナウン
Vendor
株式会社NAVI
With the keyword "individuality born from commonality, individuality seen from commonality", people with the common title of artists freely express their common themes.

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Invoice registration number

T5180001130253

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About the brand

With the keyword "individuality born from commonality, individuality seen from commonality", people with the common title of artists freely express their common themes.
1
It is an apparel brand based on the theme set for each season, using works written by multiple artists.
2
In addition to graphics, materials, colors, silhouettes, and item compositions are planned according to the theme, and umbrellas, socks, bags, etc. are also developed, mainly apparel.
3
It has strengths in cut-and-sew centered on sweatshirts, and is highly regarded for its comfort, and is supported by everything from everyday wear to loungewear.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I felt that there were few products that were particular about materials, silhouettes, and quality among artist goods.
Based on my experience of not being able to use the items I purchased at the exhibition for a long time, I would like to propose apparel that can be used on a daily basis without compromising the charm of the work.

What are we doing?

Based on the theme set for each season, we plan and develop products centered on apparel, based on works written by multiple artists.

Commitment to the product

Based on the theme set for each season, we plan and develop products centered on apparel, based on works written by multiple artists.
Each theme has a unified collection and a lineup that can be proposed by season.

Who are supporting us?

It is mainly supported by women, mainly those who are interested in art and culture, but it is supported by a wide range of people because of its unisex design.
In addition to balancing design and practicality, it is also highly regarded for its comfort and is worn in a wide range of situations, from everyday wear to loungewear.
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