Sunstar Stationery began with the desire to bring a little excitement and convenience to our daily lives. Stationery is used by everyone, from children to adults. However, because we use it as a matter of course in our daily lives, I think that just a little ingenuity and playfulness can make every day more fun and more convenient. That feeling is our starting point. The reason for launching the brand was the idea at the time of its founding, "Stationery should be more free." I want to create items that are not only used at school or in the office, but also that make people feel good just by holding them and become a topic of conversation with friends. That's why through collaborations with characters and idea contests, we have given shape to everyone's "I wish there was something like this". What we aim to be is not just a stationery manufacturer, but a "partner that is close to our daily lives". Sunstar Stationery's mission is to be close to the feelings of users, solve small problems, and deliver products that will make you smile. We will continue to support children's learning and growth, and we want to be a presence that adds color to the daily lives of adults. Through stationery, everyone's "I did it!" and "Fun!" To increase the number of That's why we're doing it, and it's something we want to cherish in the future.
What are we doing?
Sunstar Stationery plans and develops a variety of products under the slogan "Make every day a little more fun and convenient for users". Our worldview is not just about functionality, but also about playfulness, design, and ease of use. For example, character stationery is an opportunity for children to find their "favorites", while non-character items are packed with simplicity and ingenuity that is easy for adults to use.
In the field of product development, we value idea contests and customer feedback, and incorporate new ideas every day. For example, the "Marui Non-Open Pin-chan" is a pin that can be used without drilling holes in clothes, and we were particular about detailed usability and safety. We also pay attention to the selection of materials and production background, and thoroughly ensure production and quality control in Japan.
Commitment to the product
All of Sunstar Stationery's products are filled with attention to detail that is close to the "feelings of the user". For example, the popular product "Marui Non-Open Pin-chan" is a new idea of pin that can be securely fastened without making a hole in your clothes. It is very popular because it can be used safely for small children's name tags, uniforms, bags, etc. The rounded design is gentle on your hands, and there are a wide variety of colors, so it's fun to choose. In fact, many people have commented that they are safe to use on children's uniforms and that they like the cute design.
Who are supporting us?
It is loved by a wide range of generations, from children to adults. In particular, it is highly supported by elementary and junior high school students and parents who live school life.
Character stationery is also very popular with anime and character lovers.
The actual purchase base ranges not only from students and their parents, but also from office workers, housewives, and adults who collect stationery as a hobby.
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