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Maluke

Maluke

マルーク
Vendor
株式会社はたらくと
Kindness alone cannot protect you. Therefore, we pursue functionality. "A pet skin care brand that pursues gentleness and functionality"
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T9120001181430

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About the brand

Kindness alone cannot protect you. Therefore, we pursue functionality. "A pet skin care brand that pursues gentleness and functionality"
1
Creating products that utilize knowledge from the medical field
2
Disclosure of all ingredients and evidence-based development
3
Combining Ease and Functionality

More about the Brand Owner

森　瑛穂

愛玩動物看護師

10 years of working at a veterinary hospital / Work experience as a dog groomer overseas As I continue to stand in the field, I have witnessed the reality that children suffer from skin problems and the burden of care increases with age. "Is there a less burdensome way?" That's how "no-rinse carbonated shampoo" was born. Not only "gentleness", but also meaningful "functionality". This is a product that can only be done because I know the site, and we will deliver a safe option.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to change the time when the owner is worried to a time when he can feel safe.
　
The chairman cat Luke is the origin of the brand name "Maluke".
　
The birth of Maluke was triggered by the experience of Mori, a developer, working at a veterinary hospital as a veterinary nurse.
　
10 years in the clinical field. As a dog groomer overseas, I have also been involved in the care of many dogs.
　
Among them, I have seen many children who cannot go to the trimming salon due to old age or illness. The reality that even shampooing at home is a burden, and the appearance of owners who are worried about their dogs and cats.
　
What I felt was the difficulty of choice. While the ones used in hospitals have excellent functionality, they can be burdensome for daily use. Although commercially available products emphasize gentleness, they may feel that they are lacking in terms of functionality.
　
Rather than one of them, "I want to create care that is both functional and gentle."
From that thought, Maluke began.
　
Maluke's goal is to turn the owner's "worrying time" into a "time where they can feel safe". To this end, we pursue products that can be easily continued in everyday life and have reliable functionality.

What are we doing?

Based on the on-site perspective,
Development of pet skin care products
　
Maluke is a pet skin care brand born from a field perspective.
We are committed to developing daily care products that are both gentle and functional.
　
In order to achieve this, we have received development cooperation from Dr. Morita, a veterinarian who stands in the clinical field. Based on the knowledge gained from daily medical care, the formulation design was developed while repeatedly verifying, and the safety of the formulated ingredients was confirmed based on the literature and existing data. After repeatedly checking each one, the final prescription is decided.
They are not in the form of so-called "supervision", but are deeply involved in the product development process.
　
The more you try to increase functionality, the higher the cost of raw materials.
Based on the premise of balancing both ease and functionality, and because we emphasize the evidence and formulation intention of ingredients, we do not replace them with alternative ingredients that prioritize cost. As a result, the cost is never low. However, by stripping away unnecessary elements and clarifying the design philosophy, we aim to be a product that is chosen based on value, not price.
　
As one of these attitudes, Maluke discloses all ingredients. The intention and role of the formulation are also specified. Pet skin care products are often classified as "miscellaneous goods" and are not required to label all ingredients. However, since it is used for your precious dog or cat, knowing what is in it should lead to peace of mind. That's why we valued the transparency of our ingredients.
We believe that disclosing information is also an important factor in being a product of choice based on value.
　
　
　
We also make sure to visit our factory for all our products.
It is important to check the manufacturing environment and hygiene management system with our own eyes.
In order to deliver products that can be used with confidence, we take responsibility from development to manufacturing.

Commitment to the product

　
Carbonated shampoo for dogs and cats that does not rinse off
　
This water-free carbonated shampoo was developed with the senior stage when physical strength has declined, and dogs and cats who are burdened by bathing while going to the hospital or recuperating.
▼ Fine, chewy carbonated foam lifts dirt and cleanses while reducing friction on the skin. The cleaning power can wash away dirt without rubbing with the power of carbonic acid. It spreads with one push, so it saves time and is cost-effective.
▼ It uses plant-derived amino acid-based cleaning ingredients, and while cleaning thoroughly, it can remove dirt with a gentle lather. It is composed of a gentle design that is not sticky for dogs and cats and is considerate of licking.
▼ For dogs and cats with dry skin and sensitive skin, this formulated 7 moisturizing ingredients. Not only does it moisturize the skin well and prevent dryness, but it also gently supports the barrier function.
　
　
Manuka skin cream for dogs and cats that can be used all over the body
　
It was developed as a daily skin care product in consideration of the environment, which is prone to skin problems such as bedsores and diaper rashes, which are common in seniors. Manuka honey is known as an ingredient that is designed to maintain a clean skin environment. This product takes advantage of its characteristics and contains 20% Manuka honey. This moisturizing and protective cream is not only gentle, but also balances with functionality.
▼ Contains 20% UMF15+ grade Manuka honey. It supports a clean and refreshing skin environment.
▼ Four types of hyaluronic acid with different functions provide moisture, prevent dryness, and keep moisture for a long time.
▼ The formula reduces stickiness and has a texture that blends easily with the skin. Considering dogs and cats that often lick them, we make them with a gentle formula centered on naturally derived ingredients.

Who are supporting us?

The main customer base is high-quality, ingredients-oriented, and owners who want to use really good things for their dogs and cats.
　
Cats also have a habit of licking their coat and skin, so you need to choose the products you use carefully. At Maluke, we have formulas designed with cats in mind, and are chosen by owners who want to carefully choose cat care products. It is also used by many owners who live with dogs and cats in their senior years and are about to enter their senior years.
　
Currently, it is also available at veterinary hospitals and trimming salons.
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