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I fragrance

I fragrance

アイフレグランス
Vendor
株式会社フランネル
The product concept of the '12 Zodiac Signs' Awakening the energy of constellations and tuning them into the 'self.'
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T4120001182350

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About the brand

The product concept of the '12 Zodiac Signs' Awakening the energy of constellations and tuning them into the 'self.'
1
A 12-zodiac aroma blended with essential oils centered around the two zodiac signs, the Sun and Moon, that bring out your individuality. A new fragrance themed around self-acceptance, appealing to highly sensitive women in their 20s to 40s.
2
A minimal and urban design that blends beautifully into any space. With packaging featuring messages for the 12 zodiac signs, it's perfect not only as a treat for yourself but also as a gift.
3
A clean beauty formula that is gentle on both skin and the environment, including a 100% plant-based base and sugarcane deodorizing ingredients. Achieving both high quality and storytelling through SNS and word of mouth, generating repeat customers.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for launching this brand was that the brand director had previously been involved in brands that offer personalized products chosen by birthday and zodiac sign,
We have received many happy reports from customers as a "gift that conveys a special feeling to the recipient."
　
At first, I started with 'astrology,' which I touched on as part of product development, but as I researched, I found that I could utilize the presence of stars in my daily life,
Through the stars, I was able to discover sides of myself I never knew before.
　
Through this content called 'constellations,'
Not just "gifting to others," but also "gifting to yourself"
My desire to create a personal product grew stronger, and my proposal was the trigger for development.
　
Customers who hold 'I fragrance' can learn even a little about the 'star' they hold through the brand,
　
We shaped it with the hope that you will love using 'Eye Fragrance' as a kind of charm that allows you to live each day in your own way.
　

What are we doing?

I fragrance was born from the desire to deliver a time where you deeply understand yourself and "tune" yourself through the scents of constellations, centered around two perspectives: "sun sign" and "moon sign."
　
Each of the 12 zodiac signs expresses their individuality through fragrance, offering a lineup that you can freely choose according to your zodiac sign and mood that day.
　
For example, the fresh scent of Aries that hints at new beginnings, or the gentle scent of Pisces that envelops everything.
　
The first and biggest challenge in launching the brand was to create scents for each of these twelve zodiac signs.
　
In astrology, each of the 12 zodiac signs is assigned a celestial body called a "ruling planet (ruler)." A ruling planet is a celestial body believed to have a significant influence on the nature and personality of that sign.
　
For example, Mars is the ruling planet of Aries. Mars is symbolically associated with plants such as rosemary and cloves.
　
At I Fragrance, we select plants and essential oils based on astrological logic, carefully expressing the energy and worldview of each zodiac sign as scents.
　
　
Because scent is invisible, it gently touches the heart, bringing a "quiet and luxurious time" to reflect on yourself amid the busyness of daily life.
　
The products we deliver are finished in minimalist and sophisticated packaging.
Its dignified presence blends beautifully into any space, subtly highlighting the individuality of its wearer.
　
We also pay close attention to the ingredients and production background so you can use them with peace of mind every day.
　
To minimize the burden on your skin and the environment as much as possible, we blend carefully selected natural ingredients.
　
May these 12 fragrances create beautiful space in your daily life and serve as an opportunity to connect with your individuality and tranquility.

Commitment to the product

Our core products are the "I fragrance" series and the "I fragrance pillow mist," which makes evening moments even more special.
　
Let me introduce each one.
　
【I fragrance】
　
An aroma fragrance oil blended with essential oils from plants related to each of the 12 zodiac signs.
Each zodiac sign expresses its characteristics and energy through fragrance.
　
The astrological-based packaging features a beautiful design that pursues the overflowing personalities of the 12 zodiac signs.
Each constellation comes with a message.
　
No preservatives, fragrances, animal-derived substances, or other additives are used, and the sunflower oil*1 in the formula is 100% plant-derived and COSMOS-approved.
*1 Sunflower seed oil
　
Users have also shared happy comments such as "I look forward to my morning routine" and "I feel like I can be myself."
　
【I fragrance pillow mist】
　
A pillow mist blended with essential oils from plants related to each of the 12 zodiac signs.
Carefully crafted with essential oils and natural ingredients.
　
Wear the scents of each zodiac sign to help organize your daily routine.
　
Not only for curtains and sofas, but also for refreshing clothes that can't be washed every day.
By using it in spaces, you can relax and enjoy the scent of constellations.
　
The astrological-based packaging features a beautiful design that pursues the overflowing personalities of the 12 zodiac signs.
Each package includes messages for each zodiac sign.
　
Just as you tune in to the changing days, you can choose scents not only according to your zodiac sign but also according to your seasonal sign and mood.
By incorporating the characteristics of each zodiac sign into your lifestyle, you can feel the energy of each sign closer and become a kind of talisman.
　
No synthetic fragrances, animal-derived substances, or other additives are used,
Contains plant-derived ethanol and sugarcane extract as a deodorizing ingredient.
　

Who are supporting us?

I fragrance is loved by a wide range of people, especially those in their late 20s to 40s who wish to deeply reflect on themselves and cherish their true selves.
　
Even while busy with busy days, many people seek 'comfort that feels true to themselves' and 'relaxing and healing.'
　
It resonates deeply not only with those who love astrology and astrology, but also with those who appreciate sophisticated designs and natural fragrances.
　
Recipients have warmly shared comments such as, "Wearing the scent of my zodiac sign makes everyday moments special," "They were very happy when I gave it to someone special," and "The beautiful presence blends smoothly with their favorite interior."
　
Currently, we are also available in online stores, select shops, and lifestyle shops that resonate with our worldview.
　
We hope to continue being a brand that stands by everyone who cherishes time to gently reflect on themselves through I fragrance, adding brilliance to their daily lives.
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