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KUM

KUM

クム
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KUM
In today's convenient and abundant modern era, analog that stimulates the five senses is familiar to the present.
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About the brand

In today's convenient and abundant modern era, analog that stimulates the five senses is familiar to the present.
1
At KUM, we offer "analog" products that emphasize feel and texture in a way that is familiar to the present.
2
With the desire to create something that is close to everyday life that is not special, we are manufacturing products that can be mass-produced, not one-of-a-kind.
3
We are particular about handicrafts based on painful and fun manufacturing.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to regain a rich daily life that blends in with analog
　
Thankfully, there are plenty of useful things in modern times.
It is easy to handle, functional, and efficient, which is a great match for modern people who are short on time.
However, in the process, rusty iron, broken glass, and rotten wood were replaced by plastic and resin, and paper became almost unnecessary.
I liked the smell of iron, the sound of glass, and the temperature of wood.
There is also a rough paper feel and a rubbing sound when touched.
I think there were many important things I learned because it was difficult to handle.
　
We believe that analogues that stimulate the senses can give a little richness to the somewhat inorganic modern age.
　

What are we doing?

Providing analog handmade analogs in a way that is familiar to the present
　
However, analog things have become somewhat special.
At KUM, we are manufacturing on the premise of mass production in order to balance our commitment to handiwork, which emphasizes touch and texture, and the belief that analog is not something special but something that is close to our daily lives.
It is mainly engaged in the manufacture and sale of daily necessities and miscellaneous goods.
　

Commitment to the product

KUM paper coasters are packed with silkscreen printing experience, which is the starting point of the business.
Ink and paper knowledge. And it is a product that was born by taking advantage of the experience of printing.
We use special paper with firm thickness and water absorption for the paper, and we select appropriate inks and carefully mix colors based on our experience in making silkscreen works for artists.
By creating a mass production system that utilizes the know-how of the printing industry, we have been able to provide products at an affordable price range.
I think the texture and warmth of the paper, and the color of the ink that changes with light have a richness that is not found in existing coasters.
　
When hosting a home party or responding to a small guest at work. It can also be used in a variety of situations, such as camping and barbecues.
　
　
　
　
　

Who are supporting us?

The target audience is a wide range of people who are particular about seeking richness in their daily lives, or those who want to be.
　
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