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Chiba direct service

Chiba direct service

チバサンチョクサービス
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株式会社千葉産直サービス
Additive-free canned fish filled with the deliciousness of seasonal blue fish, etc. With the idea of connecting the good things of Japan, we will continue to create products that make the most of the taste of ingredients in the changing marine environment.
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About the brand

Additive-free canned fish filled with the deliciousness of seasonal blue fish, etc. With the idea of connecting the good things of Japan, we will continue to create products that make the most of the taste of ingredients in the changing marine environment.
1
Brand slogan "Seasonal". Connecting "culture".
2
The signature product is the Toro can series, which specializes in seasonal blue fish. Among them, the most popular product, canned sardines from Choshi, has sold more than 11 million cans in the series since 1986, when it was first released.
3
We are grateful for the blessings of nature nurtured by the sea and the earth, and are passionate about creating food that will be passed on to the future with ingredients that can be seen in season and production area, and are working to create additive-free products.

More about the Brand Owner

冨田　正和

MASAKAZU　TOMITA

After working for an IT company, he joined the company in 2003 and has been the representative director since 2014. Since its founding in 1976, Chiba Sanji Service Co., Ltd. has been based in Chiba City and continues to develop and manufacture products that pursue reliable materials that can be seen in season and production areas. Since 1986, the Toro Sardine Can series has been on sale (at that time, it was a 400g can type that could be opened with a can opener). In 2005, when sardines were not fished, in 2006, the Toro canned series began selling "Toro Sanma Can" and "Toro Mackerel Can" as a series that focuses on the season when blue fish is at its most flavorful. In 2020, he opened a directly managed store "Kokorobi" in Chiba City. In recent years, due to the lack of fishing, it has been impossible to make mackerel products for three consecutive years, and while developing new products, he calls for the connection between forests, rivers, and the sea, as well as the splendor of Japan's food culture.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Through "food", we light up our hearts.
This is the philosophy that we, Chiba Direct Service, value the most.
　
I believe that food has the power to move people's hearts. The dinner table with your family, the time you spend with your loved ones, the moment you receive kindness from someone...
In each of these scenes, food is close to you and colors the memories of your life. Sometimes, it even creates special memories that are like a turning point in your heart.
　
That's why we are working on the development, manufacturing, and sales of food products with the hope of delivering heartwarming moments that naturally pour out "thank you," "it's delicious," and "I want to eat it again."
　
And while cherishing the blessings of nature, gratitude to the creators, and the richness of Japan's food culture, we will pass on its splendor to the next generation.
I want to be that kind of person - this is the "reason" why we continue to do this work.

What are we doing?

Smiles on the table, impressive.
We aim to create "food that will be passed on to the next generation" not only now, but also from that perspective. Currently, our main business is the development, sale, and manufacture of processed products that are particular about ingredients, and we are making canned seafood that is particular about the quality of our main product, seasonal bluefish, as well as farm-limited meat and additive-free sozai (frozen) limited to that meat at our own factory.
　
"Receiving the season, connecting cultures"The brand slogan also reflects our desire to cherish the blessings of the season and continue to protect Japan's food culture. The sea and the earth begin to nurture"Seasonal things"and"Thoughts of the makers of the production area"Based on the idea that if you value the original deliciousness of the ingredients, there is no need for additives or other extras, our products are based on additive-free products that do not use any chemical umami seasonings or protein hydrolysate, and we try to create products that value the original deliciousness of the ingredients by building a relationship where the producer's face can be seen.
　
< Product message Brand / Official online shop name origin >
Sanchokukenbi
"Things that show the production area", "seasonal food", and "things that are closer to nature" have a delicious taste that easily permeates the body, and above all, it creates a healthy body and mind. And eating them with care leads to the ability to protect a food culture rooted in the providence of nature.
　
< Thoughts on the Chiba Direct Service logo>
The color and shape of the logo symbol symbol are a corporate image that values the "seasonal materials" and "human connections" nurtured by the sea and the earth. "The sea" and "earth" represent the materials of the products, and the "lights" express the "passion" that delivers excitement to the dining table, which is the management philosophy of "lighting a light in the heart through food." The character "people" that can be seen in the middle margin reflects the idea that all stakeholders, including business partners, employees, and consumers, think as one and aim to create sustainable products that make each of them happy.

Commitment to the product

A canned fish that feels in season < one rank higher>
Our main canned seafood is "canned fish one rank higher" that is thoroughly particular about the "seasonality", "quality" and "taste" of the fish. In the ever-changing marine environment, only the best fish (size, quality, fat, etc.) are carefully selected from a limited "seasonal" period out of 365 days.
　
Based on the idea of "connecting the good things of Japan," we will continue to create products that make the most of the original taste of the ingredients, and we hope to help pass on Japan's fish food culture to the next generation.
"I want people to know the deliciousness of seasonal fish" - this is the origin of our canned fish.
　
< flagship product "Toro Can" series that has been in business for over 35 years>
Since the release of the original "Toro Sardine Can" in 1986, the "Toro Can Series" has expanded to "Toro Mackerel Can" and "Toro Sanma Can", and is a special series that uses only blue fish that can be judged to be "the best" among the seasonal landings of the year.
It may not be possible to produce fish that meet the conditions as a toro can, and the target landing date is several days a year. It is a special canning that requires sharpening your nerves and determining the quality of the fish.
*Production of "Toro Sanma Can" will be suspended due to the 2019~2024 saury fishing.
*"Canned mackerel" is difficult to produce due to the lack of mackerel fishing on the Pacific coast in FY2022~2024.
*"Toro sardines", "toro mackerel", and "toro saury" are registered trademarks of Chiba Direct Service Co., Ltd.
　
< commitment to ingredients and seasonings>
In order to bring out the fish, which is the main character, we use only additive-free authentic seasonings that are "clear about what is made from" even the auxiliary ingredients.
　
< high nutritional value that comes from canned food>
The blue fish is simmered in a sealed can and heated and sterilized, so it softens to the bone and provides a balanced intake of calcium, high-quality protein, vitamin D, iron, etc. The Toro Can series, which uses seasonal fish rich in fat, efficiently consumes high-quality oils such as DHA, making it an excellent dietary supplement.

Who are supporting us?

Our products are designed to meet the needs of health-conscious customers seeking natural and organic food, andFocusing on those who want "simple and delicious food"We have received support. In particular, canned fish is characterized by a large number of repeat customers who have eaten it once. Many people say that "children who don't usually eat fish eat this canned food often," and we are encouraged by the support from families with small children.
　
As for sales destinations, we mainly focus on natural food and organic specialty stores nationwide, as well as special co-ops and home delivery, which currently attract nature-oriented customers. In addition, it is widely used by specialty stores that are particular about quality and customers who choose what they can eat with peace of mind.
　
In August 2020,Directly managed store "Kokorobi"(4 minutes walk from the south exit of JR Nishi-Chiba Station) has opened. In addition to our own products, we also offer "really delicious additive-free products" from all over the country, and as a retail store started by the creator, we operate while learning from our customers every day.
Aiming to be a local "food story store" that connects people who eat and make people, we put stories on food and directly deliver the thoughts and products of the creators.
We have received many warm comments from our customers, such as "I canned but it's so delicious," "I can let my children eat it with peace of mind," and "I can trust it because it conveys the feelings of the creator." We value the deliciousness and safety of food, and we want to be close to the tables of those who seek spiritual enrichment.
　
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