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AGARACRAFT

AGARACRAFT

アガラクラフト
Vendor
株式会社 吉田
Condenses the materials and climate of Wakayama. The third generation of the long-established brewery aims to "ALL WAKAYAMA", a world-class craft beer that connects the region
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Invoice registration number

T7170001003508

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About the brand

Condenses the materials and climate of Wakayama. The third generation of the long-established brewery aims to "ALL WAKAYAMA", a world-class craft beer that connects the region
1
Pursuing the ultimate "ALL WAKAYAMA". The blessings of Wakayama, such as in-house grown hops, fruits produced in the prefecture, and natural water from Kada, are condensed into one bottle
2
A variety of developments from standard to Wakayama materials. In addition to pale ales and IPAs, we offer a rich flavor that brings out the individuality of the famous yuzu and sansho pepper
3
The world standard that the third generation of long-established liquor stores is aiming for. With solid technology honed at the pub attached to the brewery, we achieve high quality and perfection beyond the boundaries of local beer.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The origin of AGARACRAFT lies in the desperate sense of crisis and deep love for the local area that the representative, Tomoyuki Yoshida, had when he took over the family business, a long-established liquor store. While facing price competition with major mass retailers at the forefront of alcohol sales, Mr. Yoshida came to believe that "as a sake professional, I want to deliver products that are selected based on value, not price." In the past, beer brewing was like a sanctuary where only companies with huge capital were allowed, but Mr. Yoshida started a challenge to overturn common sense with his passion for "transmitting Wakayama's unique value to the world with his own hands."
　
The brand name "AGARA" means "we" in the Wakayama dialect. These words contain the desire to enliven the entire Wakayama by considering all the farmers who bring abundant fruits, the restaurants that provide them in the best condition, and the consumers who love to drink them as a team, rather than simply completing the manufacturing in-house. By expressing the climate and wonderful ingredients of our hometown in the form of beer and delivering it both domestically and internationally, we will create new pride and vitality in the region. That's why AGARACRAFT keeps trying, and that's what drives us the most.

What are we doing?

In order to give shape to the ideal of "ALL WAKAYAMA", we are balancing our thorough commitment to the local area with the pursuit of quality. Of particular note is the direct dialogue in the brewpub attached to the brewery. The brewer listens to the real reactions of customers over the counter and immediately reflects those voices in the next brew, realizing beer brewing that is constantly evolving. In addition, starting with the establishment of the first brewery in Wakayama City, we have now established a unique brewing style that takes advantage of the natural environment at a new factory where you can feel the sea breeze of Kada.
　
In product production, we put our heart and soul into bringing out the essence of the "aroma" of Wakayama's specialty products. For example, when using juice collected from yuzu logs that are over 100 years old, or the finest grape sansho pepper, it is not used simply as a flavor. In order to express the soil in which the material grew and the thoughts of the farmers, we have honed our unique technology to adjust the timing of feeding and temperature control in 0.1 degree increments. In recent years, it has also started growing hops in-house. By focusing on "Wakayama products" from the raw material stage, we create a one-of-a-kind craft beer that encapsulates Wakayama's four seasons and passion that cannot be imitated anywhere else.

Commitment to the product

I think that the beer we work on is a "work" that is tightly packed with Wakayama's season. Here are three pillars that we are proud of.
　
■ Royal Pale Ale and IPA: The Fundamentals of "ALL WAKAYAMA" without Compromise
The brand's strength is shown by standard styles such as pale ales and IPAs. Using in-house grown hops and carefully selected domestic hops, we pursue a fresh, timeless perfection. The clean throat flow without any unpleasant taste brought out by Kada's natural water will captivate both craft beer beginners and connoisseurs.
　
■Yuzu Ale: A supreme cup created with Japanese food professionals
It is a flagship that symbolizes the brand, jointly developed with the head chef of an overseas Japanese hotel. Luxuriously used yuzu from rare raw trees that are over 100 years old. The refreshing acidity of citrus and the natural mellow sweetness of the fruit harmonize exquisitely with the mild bitterness characteristic of craft beer. It never interferes with the taste of the delicate broth of Japanese food, but rather enhances its umami, making it the ultimate design as a meal sake.
　
■Sansho Ale: A revolution in the vivid "aroma" that passes through the nose
This beer is full of surprises using the finest grape sansho from Shimizu in Wakayama Prefecture, which is known as the "Green Diamond". Instead of the tingling numbness unique to sansho that many people imagine, the "scent" is as vivid and refreshing as it exceeds imagination. Its refreshing aroma comfortably washes away the good fat of the meat dish, inviting you to take the next bite. Our unique extraction technology that brings out the individuality of the ingredients shines through, making it our confident work.
　
　
These products provide a special time in any occasion, whether as a special occasion dinner, a gift for a loved one, or a drink at a specialty eatery. Please check out the ultimate beer that encapsulates Wakayama's rich four seasons and the passion of its craftsmen.

Who are supporting us?

AGARACRAFT has received enthusiastic support from a wide range of people, mainly men and women in their 30s and 50s who are oriented towards authenticity. It is especially highly praised by customers who are sensitive to "not only delicious food, but also want to enjoy the story behind the cup" and restaurants that value local ingredients. We have received many comments from actual customers that convey their attachment to the region, such as "This is the first time we have a beer that goes so well with Japanese food" and "We are happy that Wakayama has such a proud product."
　
Wholesale destinations include specialty Japanese restaurants, bars, and high-end supermarkets, as well as department stores with high demand for gifts. In addition, an increasing number of tourists visiting the new factory in Kada take home the excitement they felt on the spot as souvenirs, and it also serves as a symbol of regional revitalization. With the support of fans who sympathize with the spirit of "ALL WAKAYAMA" and spread the charm of Wakayama together, AGARACRAFT is steadily expanding its roots as a brand that symbolizes the region.
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