I wanted to make a sincere product without a single cloud.
Our mission is to deliver hair care products that are not transient and can be used continuously, and that combine quality and price to the Japan market.
In my work so far, I have had the opportunity to be involved in the beauty salon industry for a long time.
While doing business with many professionals, I was reminded of the importance of continuing to use things that come into direct contact with the skin, such as hair care and skina, rather than being transient.
We have dealt not only with organic cosmetics, but also with organic food.
Feeling uncomfortable there.
In Japan, there are strict organic certification regulations for food, but there are no regulations for cosmetics!
Compared to Europe, the home of organics, Japan is extremely behind in this respect.
Therefore, what customers pick up and use because they think it is good may actually create new problems.
Each problem will become apparent in a few years or decades due to the accumulation of harmful substances.
For example, the loss of firmness and symptoms of thinning hair.
Of course, this does not apply to all products, but it can be said that it is a phenomenon that occurs quite a little.
That's why I thought we should create a hair care product that is not transient and can be used continuously, and that balances quality and price in the current Japan market.
It's a cliché, but I wanted to create a sincere product that doesn't have a single cloud.