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GOOD & PROPER TEA
A "delicious and decent" specialty tea that is chosen by cafes, grocery stores, and hotels that handle highly acclaimed specialty coffee in London, UK.
1
Single-origin tea leaves are shipped directly from contract tea gardens around the world to the UK, and blends are developed in our own workshops to make high-quality black tea in pursuit of taste and aroma.
2
Excellent design packages and product lineups that can be immediately deployed in cafes, hotels, and stores. It is a British tea company with established branding.
3
Plastic-free tea bag packaging material. The entire product is fully compostable and 100% plastic-free.
Brand Owner
More about the Brand Owner
エミリー・ホームズ
Emilie Holms
In 2000, with the import of third-wave coffee culture to London, England, Emily questioned the quality of "black tea" that had been served in cafes and hotels until then, and established "GOOD & PROPER TEA" to provide "proper and delicious tea" by carefully selecting high-quality tea leaves with a clear production area.
With the support of many supporters through crowdfunding, we converted a 1974 Citroën van into a tea stand and started the business.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
With the introduction of third-wave coffee culture in 2000, coffee has dominated the high street in London for more than a decade. And at the founder, "GOOD & PROPER TEAEmilie Holms, who is also the owner of the show, couldn't help but feel the "wave".
The new wave has not only improved and diversified the taste and quality of coffee, but has also affected many people involved in coffee, such as producers, but it will be felt more closely. For example, one of Emily's friends fell in love with the new appeal of specialty coffee and moved from a tea and biscuit habit to a life of coffee and doughnuts.
Still, black tea remains the nation's favorite drink. However, the quality of tea served in cafes and tea rooms was often decidedly average. Emily wanted to change that by giving her tea-drinking buddies the same experience that her coffeeholic friends enjoy.
Then, in 2012, we offered a "proper cup of black tea" with the characteristic flavors such as delicate sweetness, astringency, bitterness, and acidity inherent in tea leaves, and wore a package with a sophisticated design.GOOD & PROPER TEAWe will start a "specialty" tea project.
What are we doing?
[Brewing_ Brewing]
All teas procured from all over the world are single-origin. This means that each tea leaf comes from a single plantation. It is not just a matter of establishing traceability from collected tea leaves and materials to becoming products. Unlike blends, which combine leaves of different origins, each flavor reflects the characteristics of the region, such as soil, climate, altitude, or the terroir for which the wine is known. In addition, producers in each region work hard all year round to cultivate tea in harmony with nature in order to bring out the maximum flavor of tea leaves.
It is these producers who make tea, and countless teas are produced every year around the world.GOOD & PROPER TEAThe role of "Crystal" is to curate the "crystal" so that it can be shared in the best condition and deliver it to the cup in your hand as a "wonderful cup".
[Sourcing_ Sourcing]
Not only does the tea have to taste good, but it is also important to know exactly where each tea comes from and who is responsible for harvesting and producing the purchased tea leaves. To that end, we exclusively partner with trusted farms, cooperatives, and suppliers who share our values. We source from 13 regions around the world and always pay prices that far exceed fair trade prices.
[Package_ Package]
『GOOD & PROPER TEAis committed to reducing the environmental impact of pre-use (manufacturing) and post-use (disposal) packaging. Since there is no perfect solution, the focus is on keeping its impact as minimal and natural as possible without compromising on the quality of the product. First, the entire product must be fully compostable and 100% plastic-free. Plastic-free tea bags and packaging materials are also adapted to the current era of sustainability.
Commitment to the product
By ordering and blending tea leaves from a single farm that we have contracted with, we are exploring teas with a more flavorful and impressive originality.
Blending, production and packaging are all done in the UK, where we can see ourselves.
We also only source our tea leaves from trusted producers who share our values of quality, sustainability, and social responsibility.
Brockley Breakfast
Brockley Breakfast named after the "house" in the Brockley district of South London. The traditional base of Assam, Kenya and Ceylon (Dimbula) is accented with the mellow scent of Darjeeling Second Flush.
Darjeeling 2nd Flush
The Balasan Tea Garden has a good balance of sweetness and astringency and the Glenburn Tea Garden has a moderate sense of dignity in the Himalayan Highlands. A complete Darjeeling full leaf that blends the second flush of two northern Darjeeling estates.
Assam
The Meren Tea Garden, which is the oldest in Assam and is nurtured by the blessed soil with a history of 170 years, and the Mangalam Tea Garden, which has a short history but produces high-quality tea leaves. The leaf tea, which is a blend of each second flush, has a rich and malty sweetness and a deep taste. It produces a deep light blue color with a rich flavor.
Who are supporting us?
In the UK, we have popular cafes Watchhouse, Ozone Coffee, Daisy Green, Allpress Espresso, Merlose & Morgan, The Standard Hotel, Standard Hotels, The Nomad Hotel, Page 8 Hotel, Selfridges and other Japan are some of the most well-known cafes, department stores and five-star hotels.
All products
There are no products available for display
Products
All products
There are no products available for display
GOOD & PROPER TEA
A "delicious and decent" specialty tea that is chosen by cafes, grocery stores, and hotels that handle highly acclaimed specialty coffee in London, UK.
1
Single-origin tea leaves are shipped directly from contract tea gardens around the world to the UK, and blends are developed in our own workshops to make high-quality black tea in pursuit of taste and aroma.
2
Excellent design packages and product lineups that can be immediately deployed in cafes, hotels, and stores. It is a British tea company with established branding.
3
Plastic-free tea bag packaging material. The entire product is fully compostable and 100% plastic-free.
Brand Owner
More about the Brand Owner
エミリー・ホームズ
Emilie Holms
In 2000, with the import of third-wave coffee culture to London, England, Emily questioned the quality of "black tea" that had been served in cafes and hotels until then, and established "GOOD & PROPER TEA" to provide "proper and delicious tea" by carefully selecting high-quality tea leaves with a clear production area.
With the support of many supporters through crowdfunding, we converted a 1974 Citroën van into a tea stand and started the business.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
With the introduction of third-wave coffee culture in 2000, coffee has dominated the high street in London for more than a decade. And at the founder, "GOOD & PROPER TEAEmilie Holms, who is also the owner of the show, couldn't help but feel the "wave".
The new wave has not only improved and diversified the taste and quality of coffee, but has also affected many people involved in coffee, such as producers, but it will be felt more closely. For example, one of Emily's friends fell in love with the new appeal of specialty coffee and moved from a tea and biscuit habit to a life of coffee and doughnuts.
Still, black tea remains the nation's favorite drink. However, the quality of tea served in cafes and tea rooms was often decidedly average. Emily wanted to change that by giving her tea-drinking buddies the same experience that her coffeeholic friends enjoy.
Then, in 2012, we offered a "proper cup of black tea" with the characteristic flavors such as delicate sweetness, astringency, bitterness, and acidity inherent in tea leaves, and wore a package with a sophisticated design.GOOD & PROPER TEAWe will start a "specialty" tea project.
What are we doing?
[Brewing_ Brewing]
All teas procured from all over the world are single-origin. This means that each tea leaf comes from a single plantation. It is not just a matter of establishing traceability from collected tea leaves and materials to becoming products. Unlike blends, which combine leaves of different origins, each flavor reflects the characteristics of the region, such as soil, climate, altitude, or the terroir for which the wine is known. In addition, producers in each region work hard all year round to cultivate tea in harmony with nature in order to bring out the maximum flavor of tea leaves.
It is these producers who make tea, and countless teas are produced every year around the world.GOOD & PROPER TEAThe role of "Crystal" is to curate the "crystal" so that it can be shared in the best condition and deliver it to the cup in your hand as a "wonderful cup".
[Sourcing_ Sourcing]
Not only does the tea have to taste good, but it is also important to know exactly where each tea comes from and who is responsible for harvesting and producing the purchased tea leaves. To that end, we exclusively partner with trusted farms, cooperatives, and suppliers who share our values. We source from 13 regions around the world and always pay prices that far exceed fair trade prices.
[Package_ Package]
『GOOD & PROPER TEAis committed to reducing the environmental impact of pre-use (manufacturing) and post-use (disposal) packaging. Since there is no perfect solution, the focus is on keeping its impact as minimal and natural as possible without compromising on the quality of the product. First, the entire product must be fully compostable and 100% plastic-free. Plastic-free tea bags and packaging materials are also adapted to the current era of sustainability.
Commitment to the product
By ordering and blending tea leaves from a single farm that we have contracted with, we are exploring teas with a more flavorful and impressive originality.
Blending, production and packaging are all done in the UK, where we can see ourselves.
We also only source our tea leaves from trusted producers who share our values of quality, sustainability, and social responsibility.
Brockley Breakfast
Brockley Breakfast named after the "house" in the Brockley district of South London. The traditional base of Assam, Kenya and Ceylon (Dimbula) is accented with the mellow scent of Darjeeling Second Flush.
Darjeeling 2nd Flush
The Balasan Tea Garden has a good balance of sweetness and astringency and the Glenburn Tea Garden has a moderate sense of dignity in the Himalayan Highlands. A complete Darjeeling full leaf that blends the second flush of two northern Darjeeling estates.
Assam
The Meren Tea Garden, which is the oldest in Assam and is nurtured by the blessed soil with a history of 170 years, and the Mangalam Tea Garden, which has a short history but produces high-quality tea leaves. The leaf tea, which is a blend of each second flush, has a rich and malty sweetness and a deep taste. It produces a deep light blue color with a rich flavor.
Who are supporting us?
In the UK, we have popular cafes Watchhouse, Ozone Coffee, Daisy Green, Allpress Espresso, Merlose & Morgan, The Standard Hotel, Standard Hotels, The Nomad Hotel, Page 8 Hotel, Selfridges and other Japan are some of the most well-known cafes, department stores and five-star hotels.
All products
There are no products available for display
Products
All products
There are no products available for display
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