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Charms

Charms

チャームス
Vendor
東京タカラフーズ株式会社
New Jersey-born pop sensibilities are combined with modern flair. Switch your mood with just one piece, an American candy that bursts sweet and sour

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Invoice registration number

T8010001124888

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About the brand

New Jersey-born pop sensibilities are combined with modern flair. Switch your mood with just one piece, an American candy that bursts sweet and sour
1
It has a punch of fruit and cola, and everyone loves the classic taste. Refresh your mood between work and study
2
A simple and tasteful package that takes advantage of bright colors. It looks great on your desk or bag, and its pop is attractive.
3
Reliable quality made from carefully selected materials and carefully finished. With a long lifespan of 24 months, there is little loss on the sales floor, and it is easy to become a standard
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Charms" was born to cherish the pop sensibility of New Jersey and to bring subtle color and playfulness to everyday life. Our desire is that sweets are not just sweet, but also relax the mind and bring about small changes in our daily rhythm.
　
In the midst of busy modern life, just picking up a pill is a refreshing experience. To achieve this, we thoroughly create clean products that everyone can enjoy with peace of mind, with a modern design that has been stripped of unnecessary things.
　
We aim to be a brand with universal fun and playfulness that is loved across generations and borders. Through charms, we want to deliver "small happiness" that blends casually into everyday life. That's why we continue to do this brand.

What are we doing?

Charms expresses the pop worldview of American taste with a minimalist design that blends in with Japanese life. The brand's concept is "playfulness and sophistication in everyday life." Therefore, the packaging is composed of a simple form that eliminates waste and bright colors. We value an urban and stylish impression that will make you feel good the moment you pick it up.
　
In product manufacturing, we implement thorough quality control from the selection of raw materials to the manufacturing process. We are committed to domestic manufacturing, and our base ingredients such as sugar and starch syrup are sourced from reliable domestic manufacturers. We also choose colors and flavorings that are naturally derived as much as possible, aiming for candy that can be enjoyed with peace of mind.
　
In product development, we are particular about flavor variations and textures, and have developed a simple but never boring lineup, such as assorted types such as sour balls, crystal mint, cola, and lemon. Each product is designed to suit the occasion and mood of eating.
　
Through this commitment, Charms has realized a unique worldview as a brand that combines "simple and sophisticated deliciousness" with "a playful spirit that is close to everyday life".

Commitment to the product

All of our products are simple yet have a solid personality and quality. It is the main product"Sour ball bag"is an assortment of six flavors: lemon, raspberry, cherry, lime, orange, and pine, and is characterized by a variety of flavors in one bag. Its colorful appearance and sweet and sour taste that spreads the moment you put it in your mouth are loved by many people of all generations. The packaging is minimalistic, yet the pop of color is impressive. The size that is easy to carry around is also popular.
　
"Crystal mint bag"has an invigorating mint aroma and a refreshing aftertaste. This is the perfect dish for refreshing your mouth after a meal or when you want to refresh yourself. The lean packaging design gives a sophisticated impression that can be used in business situations or on the go without any discomfort.
　
　
"In a cola bag"is a cola-flavored candy that combines nostalgia and newness. It is made with simple ingredients and has a somewhat nostalgic taste. The packaging also has an urban design and is widely supported by both the younger generation and adults.
　
　
Both products are easy to enjoy immediately after opening and have a long shelf life of 24 months. Charms will continue to propose new value as a sophisticated candy brand that naturally blends into various everyday scenes.

Who are supporting us?

Charms is supported by people of all ages. The target audience is mainly men and women in their 20s and 40s who prefer an urban lifestyle, and are looking for simple, sophisticated designs and easy-to-enjoy sweets. The actual buyer base includes office workers, students, and families, and is chosen as a small daily treat or as a portable item when going out.
　
Sales channels range from select shops nationwide, lifestyle shops, cafes, and convenience stores to a wide range of locations. In particular, it is increasingly available in stores with high design and shops that handle health-conscious and sustainable products. It is also popular that it can be easily purchased from anywhere in the country through the online shop.
　
Buyers have commented that the packaging is simple and stylish, that you can enjoy a variety of flavors and never get bored, and that it is perfect for small gifts. Charms continues to be loved by many people as a presence that is close to everyday life.
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