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ナッツパワー
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株式会社ナッツパワー
An almond butter brand founded by being captivated by California's food culture. Delivered from our seaside workshop in Hitachinaka City, Ibaraki Prefecture.
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T2050001055433

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About the brand

An almond butter brand founded by being captivated by California's food culture. Delivered from our seaside workshop in Hitachinaka City, Ibaraki Prefecture.
1
Carefully roasted safe, carefully selected raw almonds in our own workshop, then mashed all at once to maximize their natural roast and richness.
2
A simple recipe that brings out the natural deliciousness of almonds, using only almonds for unsweetened and sweetened with only sugar and salt.
3
Through the nutrition and deliciousness of almonds, we bring joy and energy to everyday meals.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason we launched the Almond Butter brand goes back to our experience in California. When I first encountered almond butter locally, I was very surprised and wondered, "Is there butter made from almonds instead of peanut butter?" California supermarkets are filled with products made with almonds, and people can easily enjoy almonds in nature. Seeing people sharing almonds with family and friends by the seaside or in the mountains was very memorable, and I was drawn to the culture where almonds blend into everyday life.
　
Learning that over 80% of the world's almonds are produced in California made me feel the connection between land and food, and the richness of living in harmony with nature. Even after returning to Japan, I couldn't forget the taste of almond butter and the atmosphere from back then, and I strongly wanted to spread this deliciousness and fun in Japan as well.
　
When we first launched the brand, our motivation was to let more people know about almond butter, which is still unfamiliar in Japan. However, as I continued my activities, I came to think not only of delivering products but also of proposing "deliciousness," "fun," and "an active lifestyle" through almonds, delivering values that uplift both body and mind.
　
　
Our goal is to share the joy of eating almonds and the richness of living in harmony with nature, while making the most of the nutrition of almonds and the blessings of nature. Right next to Ajigaura Coast in Hitachinaka City, Ibaraki Prefecture, we carefully make almond butter one by one while gazing at the sea and recalling the air and scenery we felt back then.

What are we doing?

Our brand values "bringing out the natural flavor of ingredients as much as possible and delivering simple and gentle deliciousness." In the production of almond butter, we are meticulous about everything from the selection of ingredients to the manufacturing method.
　
First, the almonds, which take center stage, are freshly roasted in our own workshop to maximize their aroma and richness. Then, all the almonds are mashed all at once to create a smooth paste.
　
　
The sweetened type is made only with sugar and salt, while the unsweetened type is made only with almonds. A simple recipe that brings out the natural sweetness and aroma of the ingredients.
　
We are also making innovations from a sustainability perspective. Used bottles are made with stickers that prevent glue residue, making them easy to recycle. During event sales, empty bottles are also collected, showing a conscious awareness of resource circulation.
　
This dedication to natural materials and meticulous attention to detail shape the worldview of our brand.

Commitment to the product

[Add Sugar] ALMOND BUTTER
It features roasted almonds with only sugar and salt, resulting in a mildly sweet and rich flavor. It's great not only spread on bread but also delicious as a side with yogurt, smoothies, or fruit, enriching breakfast and snack time. Its smooth texture and natural sweetness are highly praised by a wide range of people from small children to adults.
　
[No Sugar Used] ALMOND BUTTER
A simple dish made only with almonds. The natural roast and richness of the ingredients stand out, making it recommended for health-conscious individuals. It is also used as an ingredient in cooking and baking, and has received high praise from nut lovers who say, "You can directly taste the flavor of almonds."
　

Who are supporting us?

Our almond butter is highly favored by those who prefer natural or organic flavors, as well as those who are particular about health and dietary habits. In particular, we receive orders from women in their 30s and 40s who value quality materials and simple manufacturing methods, families with small children, and those who enjoy an active lifestyle.
　
Actual purchases are handled at carefully selected stores such as bakeries, cafes, and select shops. At each store, we have received feedback such as "It pairs perfectly with bread" and "It also makes great gifts," leading to an increase in repeat customers.
　
　
Additionally, through our online store and event sales, we make it easy for customers from afar or busy individuals to use our services. Through social media, we share information about new and limited-edition products, receiving warm messages from followers such as "I've discovered new ways to use them" and "I'm enjoying sharing with family and friends."
　
Our products will continue to support those who want to enrich their daily dining table or enjoy each day through food.
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