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FUERZA

FUERZA

フエルサ
Vendor
株式会社フエルサ
It's delicious and good for your body. Fuersa is a health food that can be experienced through carefully selected ingredients and functional design.
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About the brand

It's delicious and good for your body. Fuersa is a health food that can be experienced through carefully selected ingredients and functional design.
1
Through the combination of carefully selected raw materials and optimal raw materials, we pursue functionality that can be experienced.
2
It does not compromise functionality, and combines deliciousness with a stylish design.

More about the Brand Owner

澁谷 健

KEN SHIBUYA

For 26 years, he has been involved in the selection of functional ingredients and product development in the food and pharmaceutical industry. Based on my experience in the global market, I want to deliver only health foods that can be truly experienced. At the same time, we have also paid thorough attention to taste and design that suits the lifestyle of modern sensitive customers. My wife, who is a chef and runs a cooking class, is in charge of creating the flavors and pursuing deliciousness that blends into everyday life. We, Fuersa, are a brand that realizes both the enjoyment of food and evidence-based functionality.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In my 26 years of dealing with raw materials in the food and pharmaceutical industry, I have felt uncomfortable with the fact that there are many "health foods that I don't know if they will work." From my experience of seeing the global market, I wanted to deliver only what I could really experience, so I launched this brand.
At the same time, we believe that it is important not to put up with it for the sake of health, but to continue to be delicious and design that can be continued naturally in everyday life. We will propose new health habits that combine functionality and fun and fit modern lifestyles.
　
At a papaya plantation in India

What are we doing?

We develop health foods that are particular about the quality that can be experienced through carefully selected ingredients and functional design. We emphasize the backing of ingredients and the balance of formulations, and pursue a design that can be easily incorporated into everyday life.
At the same time, we value not putting up with it for the sake of health, but about being able to feel comfortable in taste, aroma, and appearance. The chef and partner who runs the cooking class are in charge of creating the flavor, ensuring both functionality and deliciousness. We propose healthy habits that naturally integrate into your daily life and can be continued.

Commitment to the product

■Papa Paina
Focusing on natural proteolytic enzymes, it supports the "golden time of the intestines" after meals and before bedtime. It is designed to be easy to continue every day with a pineapple flavor, aiming for a clean feeling from the inside.
　
■PURAVIDA
Formulated with a focus on highly concentrated placenta and liposomal vitamin C, the formula is designed to support beauty from the inside. For those who want to improve their daily condition.
　
■Meguri Yururi Tea
Medicinal tea combines the aroma of mint and jasmine with tangerine peel and lemongrass. It regulates the circulation of qi and provides a relaxing time. In collaboration with Dr. Mika Kobayakawa, an international medicinal herbal medicine practitioner, and his wife, we created a herbal tea with great care while carefully creating it.

Who are supporting us?

The main customers are mainly women in their 40s and 50s who are highly health-conscious and purchase after carefully checking ingredients and evidence. It is supported by people who live in urban areas, have a stable standard of living, and are positive about daily physical condition management and beauty.
Sales and word of mouth at cooking classes led by his wife have also spread, and many customers continue to experience it after actually experiencing it. We have received comments such as "I can continue without difficulty" and "It's delicious and becomes a habit," and it is highly regarded for its balance of functionality and ease of incorporating into everyday life.
　
　
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