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Enju

Enju

エンジュ
Vendor
Ichido株式会社
The flower yeast creates a gentle and gorgeous aroma. It is a craft cocktail based on rice shochu that captures the blessings of nature.
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Liquor License

YES

Invoice registration number

T5380001032875

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About the brand

The flower yeast creates a gentle and gorgeous aroma. It is a craft cocktail based on rice shochu that captures the blessings of nature.
1
Unique flavor from flower yeast – It is a yeast collected from actual flowers such as azaleas and cherry blossoms, and you can enjoy the rich aroma and flavor derived from nature.
2
A gift that leaves a lingering taste as a form – Even after drinking, the bottle is placed in a vase and the box is put in a small compartment. It is a gift that can be enjoyed both for taste and sight.
3
Enjoyable for all ages and genders – With its gorgeous floral yeast aroma and refreshing mouthfeel, this cocktail is easy to drink even for first-timers and can be enjoyed casually at any time.

More about the Brand Owner

Ichido株式会社

This is a startup based in Tomioka Town, Fukushima Prefecture. We are developing several businesses under the mission of "a company that changes the world by 1°".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Currently, the value of flower production and the number of florists are decreasing every year. When I was thinking about changing the current situation in the flower industry, I came across flower yeast. We want to support everyone involved in the flower industry from the new market of alcohol.
　
　

What are we doing?

Enju collects yeast from local flowers such as cherry blossoms and azaleas in Fukushima Prefecture to produce cocktails based on rice shochu. Flower yeast collection and fermentation are very delicate, and the success rate varies depending on the season and the condition of the flowers, so both materials and techniques require a high degree of ingenuity. In addition, we contribute to regional revitalization through the use of flowers during periods when the value of flowers decreases and the circulation of local resources.
　
　

Commitment to the product

Enju's cocktails are characterized by a gorgeous aroma derived from flower yeast and a smooth mouthfeel, and can be enjoyed chilled as is, as well as the design of the bottle that can be reused as a flower base. The beautiful packaging is also suitable for gifting, and many people have commented that it is fragrant and easy to drink, and that you can feel the flowers every time you drink it, providing an experience that can be enjoyed with all five senses.
　
　

Who are supporting us?

It is loved by everyone in their 20s ~ 60s who want to enjoy alcohol while feeling the charm of flowers and nature.
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