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SuM

SuM

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SuM
SuM sells Karen Silver jewelry purchased directly in Chiang Mai. It features a delicate, luxurious matte texture that is handcrafted and has a warm glow.
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About the brand

SuM sells Karen Silver jewelry purchased directly in Chiang Mai. It features a delicate, luxurious matte texture that is handcrafted and has a warm glow.
1
Karen silver is silver jewelry made by hand by the Karen people living in northern Thailand. I want you to touch and feel the accessories that you will love every time you wear them.
2
Karen silver has a higher silver content than regular silver accessories and is slightly softer.
3
SuM is sent from the coast of Kanagawa. It is a silver jewelry that is perfect for both resort and town use.

More about the Brand Owner

鈴木　寿美枝

Sumie Suzuki

I am running my current shop by utilizing my experience as an MD and buyer at a major apparel store and my experience in working in the field at an online apparel store. Currently, I am mainly purchasing in Thailand, but I plan to increase the number of new products by looking for good things from various countries because I like to travel, such as natural stones from Nepal. Our own shop is only online, and we sell at events, special exhibitions, and POP UP.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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SuM began with an encounter with the owner, Karen Silver, in Chiang Mai, Thailand. I was very impressed by the design of the Karen people, who incorporated images from nature, animals, and even space around them in a minimalist way.
　
　
　
In the midst of digitalization in our lives, I became obsessed with this beautiful silver that was made by hand one by one. I want the people of Japan to know about this beautiful thing, I want to be a link between the creator and the person who fits this accessory, and I want to work to pass on this technology to the next generation.
　
　
　
I run this shop with that in mind.
　
Through the joy of owning, we hope to bring a special sparkle to our customers' daily lives.

What are we doing?

What I always think about is the concept of "beauty that transcends time". I want many people to know about this silver, which has been loved for generations without being influenced by trends.
　
Also, when selecting, we keep in mind that the design can be worn on or off.
For example, a ring that lifts your mood when your eyes suddenly come to your hand.
　
　
We have selected it with the hope that it will be an item like a talisman that can be worn even when dressing up a little, whether it is casual clothes or a little dress-up.
　
　

Commitment to the product

▪️ Matte silver is a characteristic of Karen Silver. When you wear this, it blends well with your skin and fits sauginously.
This makes it easy to wear on or off, and it is also easy to coordinate and layer with your accessories.
The store also dares to propose a mix with gold. This matte silver and gold combination creates a fresh look and a sense of sophistication.
　
　
　
▪️ The design of Karen Silver is traditional yet sophisticated. Designs in the shape of plant engravings and waves, swirling designs from the image of the universe. It is fashionable in combination with current fashion, and it is also a fresh design that is hard to find in Japan.
　
▪️ Karen silver is lightweight, so it can be easily worn with larger designs and thicker bangles. Even if the design is large, if the middle is empty or the twist is added, it will have a moderate sense of looseness and can be worn lightly.

Who are supporting us?

Our products are loved by people who understand true quality. Our main customers are people in their 30s and 50s who are particular about their lifestyles.
　
In addition to the online shop, we offer event stores in Tokyo and Shonan, as well as select shops for carefully selected miscellaneous goods and apparel. We have received many comments such as "I wear it every day before I know it" and "Every time I get compliments from my friends, I feel confident in the eyes I have chosen," and I feel that we are able to deliver value that goes beyond mere products. Many people make repeat purchases.
　
　
　
We have also received high praise from inbound customers. It is often purchased immediately after love at first sight. It is mainly chosen by people from Europe and the United States.
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