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Red lipstick is a source of power. We develop and sell a red lip BENI that looks good on everyone. With plastic-free red lipstick, women around the world can empower each other.

〜1,000

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Menary

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Menary

Red lipstick is a source of power. We develop and sell a red lip BENI that looks good on everyone. With plastic-free red lipstick, women around the world can empower each other.

〜1,000

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About the brand

Red lipstick is a source of power. We develop and sell a red lip BENI that looks good on everyone. With plastic-free red lipstick, women around the world can empower each other.

Over the course of one year, we developed a completely plastic-free, organic, vegan, and Muslim-friendly lipstick.

Ethical We provide products that women who live their lives in their own way can use with pride, and create opportunities to think about ethics as their own.

Empowerment does not conform to someone else's determined beauty, but provides products that help women bring out their own beauty.

More about the Brand Owner

木住野舞

Mai Kishino

Representative of Menary. After graduating from university, he got a job at a major hotel in Japan. After that, he worked for a foreign company in Singapore for three years. In 2021, he launched the ethical brand "Menary" with the desire to "support ethical consumption and women's social independence and create a sustainable world where people and the earth can coexist" through familiar things

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Why are we doing?

What are we doing?

Commitment to the product

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With BENI, which is particular about ethics, a life where you can enjoy "me who looks good in red"

As the saying goes, red has been loved by Japan women since ancient times. We believe that red lips have such a mysterious power, such as excitement, a natural feeling of confidence, and so on. In addition, when you wear a red lip, the rest of the makeup is naturally simplified, and each person's skin tone is utilized, bringing out the natural beauty of the person.

When I was working in the hospitality industry, I felt that the red lipstick that I wore every day as a grooming was an indispensable source of power for me. I would be happy if more people smiled through customer service, and I wanted to spread the power of red lipstick to many people, believing that it would lead to the empowerment of women.

However, there are many women in the world who are not free to choose their lives.

While I was in India, a girl my age told me, "You're blessed to be able to go to university, learn what you like, and do what you want to do abroad on your own," and I realized that what I had taken for granted was not something I took for granted.

In India, due to persistent discrimination against women such as caste, many women do not have the opportunity to receive education, and some women cannot read. I wondered if there was anything I could do for them, or if I could make use of the education I had received here, and that was the beginning of Menary.

We want to bring energy to women through ethical cosmetics. I want you to feel empowered while wearing a modern version of Beni and enjoying "me who looks good in red". It's a truly ethical product, and I want you to live every day with your true beauty, strong and positive.

What are we doing?

Japan's first "plastic-free" lipstick to help women become more independent

Since I was a child, I have lived a life that uses as little plastic as possible, but when I lived in Singapore, I was puzzled by the amount of plastic waste. Even in Japan, plastic may be reduced due to the introduction of a charge for plastic shopping bags, but eliminating (not using) is not an option. As much as 8 million tonnes of plastic are dumped into the ocean every year, and it does not break down, becomes part of the food chain, and ultimately indirectly affects our bodies. I would like to change that situation. That's why we decided to stick to "plastic-free" for Menary.

However, the development of plastic-free containers has not progressed much in the domestic cosmetics industry. Since there was no precedent, it was difficult to find a manufacturing company that would cooperate with us, so we spent one year rethinking the design many times until we realized a compact paper design, and we developed a product that is easy to use, cute, and minimizes the environmental impact.

We also make three commitments to all of our products to support ethical consumption and help empower women:

Organic (natural ingredients &animal testing-free &vegan)

Completely plastic-free

Be Muslim-friendly

In addition, we will establish a factory in Southeast Asia to expand education and employment opportunities for local women, and to use a portion of the sales to support women's independence in India.

Through "Ethical Lip BENI," we are developing products with the hope that many people will have an opportunity to think about and learn about the environment, culture, religion, etc.

Commitment to the product

Not only is it plastic-free and cruelty-free, but we are also particular about not compromising the design and convenience.

Pitiable! It is easy to pick up and see, and it is a size that fits in a woman's small bag or a woman's palm. Even if no plastic is used, we have created a "red color" that is easy for anyone to use. It is easy to challenge even those who are new to red lipstick.

In order to express "empowerment", it is finished in a matte texture. Therefore, you don't have to worry about stickiness. You can also enjoy the difference in finish between applying with your fingers and brushing. We only use natural ingredients that are gentle on the skin, so the rest on your fingers can also be used as a "blush".

Who are supporting us?

Currently, it is sold at its own online shop.

It is also available at ethical select shops and cosmetics stores.

Many of our customers are women who are interested in ethical organics.

It is also often purchased by those who can wear kimono and mothers who have children who are learning cheer and ballet.

Because it is made "Muslim-friendly" without pig-derived ingredients and alcohol, even Muslims can use it with confidence.

Paper is used instead of plastic, and since it is not waterproofed using plastic, it is "vulnerable to water and easily soiled".

We apologize for any inconvenience this may cause. However, we will do our best to provide more appeal than that, and we hope that we can think about environmental issues together with you.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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Menary

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More about the Brand Owner

木住野 舞

Mai Kishino

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木住野舞