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P.line

P.line

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株式会社ピダン
P.line is a supplement line born from the luxury skincare brand Pidáne to "incorporate beauty into everyday life".
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T5030001161676

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About the brand

P.line is a supplement line born from the luxury skincare brand Pidáne to "incorporate beauty into everyday life".
1
It is designed to be more accessible and naturally integrate into your daily routine, keeping Pidáne's cherished philosophy of "beauty that shines healthy from within".
2
A woman's body is close to changes in the mind and makes up for what is needed at the right time. We support such a "habit of taking care of your future self".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The origin of the brand lies in the changes in women's life stages that Suzuka Kanai faced as she continued to pursue "authenticity" as a department store buyer for 18 years. Work, childcare, and the mental and physical fluctuations that come after the 40s. The establishment was triggered by a strong desire to empower women who continue to run for others from both beauty and health, even though they have the feeling of being "different from their previous selves".
What we want to realize is a society where we can turn aging into an accelerator rather than a brake. Adhering to the belief of the buyer era of "so that you can get really good things with peace of mind", we will create a future where women can continue to have "burning confidence" in their own way with ingredients based on scientific evidence.

What are we doing?

　
　
Based on the concept of "nurturing essential beauty from the inside out," we are developing inner care using "fermented plant functional ingredients" carefully selected from around the world. Rather than being an artificial substitute, it is characterized by the use of "fermentation" technology to maximize the power of plants to survive harsh environments, such as turmeric from Bhutan, seaweed from Brittany, France, and dates from Dubai.
　
In addition to simple nutritional supplementation, we thoroughly implement a formula balance focusing on the intestinal microbiota (microbiota) and a science-based design. We produce pharmaceutical manufacturing grade in a domestic GMP-certified factory to create "safe, secure, and high-quality" products that are carefully judged by buyers.

Commitment to the product

The main focus products are the following two lines that are close to the changes associated with age.
　
LIPOXIM FIRE®:
Based on "fermented turmeric" and "fermented seaweed", it is an advanced ingredient that is attracting attention around the world. It supports daily cycles and "lightness that does not accumulate", and supports beauty and health from the 40s from the foundation.
　
　
　
PHENIXUN shield®:
Contains extracts derived from "fermented dates" grown in Dubai, where the harsh sun shines. It contains zinc, quercetin, and gallic acid, and proposes a new "drinking" UV care approach for modern people who face external rays and environmental stresses.
　
　

Who are supporting us?

The main support group is women in their 30s and 50s who want to stay healthy and youthful forever despite busy days at work and at home. In particular, it is chosen by health-conscious people who feel that "exercise does not go as smoothly as before" and "wants to regain their old self".
Many people emphasize specific physical experiences, such as "the circulation of the body has changed" and "it is easy and safe to drink as a sun prevention", and it is highly regarded as a "smart choice" to take care of oneself. In addition, due to the sense of security that the work is done by a former buyer, it is also characterized by a high repeat rate among those who are looking for a high-quality lifestyle.
　
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