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Kunjudo

Kunjudo

クンジュドウ
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株式会社薫寿堂
Kunjudo, a long-established kojo celebrating over 130 years of history on Awaji Island, the island of fragrance We produce incense every day that aligns with modern life, inheriting the skills and sensibility cultivated over many years, along with tradition.
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About the brand

Kunjudo, a long-established kojo celebrating over 130 years of history on Awaji Island, the island of fragrance We produce incense every day that aligns with modern life, inheriting the skills and sensibility cultivated over many years, along with tradition.
1
The Origins of Japanese Incense Culture: Founded on Awaji Island with over 130 years of history, this long-established incense brand offers high-quality fragrances.
2
Against the backdrop of Awaji Island's incense-making culture, we offer products that blend tradition with modern sensibilities.
3
We focus on quality and depth of aroma, offering high value-added products chosen by a wide range of customers.

More about the Brand Owner

株式会社薫寿堂

Kunjudo

Founded in 1893 (Meiji 26) on Awaji Island, the island of fragrance. A manufacturer of incense and incense sticks with over 130 years since founding. Every day, skilled artisans produce high-quality incense and incense, and by utilizing the traditional 'kaoru' and long-cultivated technical skills, we continue to explore ways of 'kaomu' that fits modern life. With the management philosophy of 'Cherishing Our Customers, Loving Fragrance,' and under the principle of 'Valuing Customers and Loving Fragrance,' we strive daily to develop and manufacture better products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Founded in 1893 on Awaji Island.
In this area, said to be the origin of Japanese incense culture, Kunjudo has cherished and nurtured the culture of "fragrance" that connects nature and human activities for over 130 years.
　
Listen closely to nature's blessings and calm your mind.
We believe that quiet moments are essential for a rich life.
　
Traditional techniques passed down through generations, combined with the delicate sensibilities of artisans.
While preserving its essence and traditional incense-making techniques, Kunjudo has always sought new ways of fragrance that align with modern lifestyles and values.
　
For example, smoked incense, incense with deodorizing functions, and incense products made from natural materials such as washi paper or cotton.
Through patented techniques such as washi incense and string incense, we propose new value in fragrance through manufacturing that breaks conventional boundaries.
　
The climate of Awaji Island, Japan's incense culture, and the craftsmanship of its artisans.
Entrusting all of that to fragrance and delivering it to the world.
That is Kunjudo's mission.
　
The scent is invisible to the naked eye.
However, it remains deeply memorable and connects hearts.
　
Kunjudo hopes to continue quietly connecting nature and tradition, and people from one another.

What are we doing?

Kunjudo's craftsmanship is embodied in meticulous aesthetics and a commitment to quality at every stage, from ingredient selection to blending, molding, drying, inspection, and packaging.
　
Among these, the blending of fragrances is a unique technique at Kunjudo, where the rich personalities of natural ingredients are carefully crafted by artisans' sensibilities.
While inheriting traditional manufacturing methods nurtured by Awaji Island's climate, we actively incorporate mechanization and automation to achieve both stable quality and high productivity.
We pursue craftsmanship that combines craftsmanship cultivated over a long history with modern technology.
　
We also value functionality that fits seamlessly into modern life.
By developing products that add new value to scents—such as deodorizing effects, antibacterial functions, and a low-smoke type—we propose a comfortable and sophisticated fragrance experience.
　
They actively adopt renewable materials such as washi paper and cotton, review plastic packaging, and promote efforts to protect the natural environment of the local Awaji Island. Through fragrance, we strive to be a bridge connecting nature and people, the past and the future, and we dedicate ourselves to daily craftsmanship.
　

Commitment to the product

「WASHI INCENSE」
Washi incense made using Kunjudo's patented technology.
The patented washi material uses soft-textured washi paper with fragrance to create a gentle, authentic fragrance.
While using traditional fragrances as a base, it is crafted to suit modern lifestyles and sensibilities.
　
WASHI INCENSE is a new incense product designed for those who want to freely enjoy their scent, breaking free from the constraints of traditional incense design. The novelty of washi incense, the minimal and sophisticated design, and the combination of quality and accessibility at a price point have led to strong support and natural repeat purchases. Not only can you enjoy burning it, but it can also be used as a business card holder or small item holder, making it a popular choice for those who want to subtly incorporate fragrance into their daily lives or choose gifts with a stylish fragrance.
　
「AROMA Cord」
　
Japan's only patented string-shaped incense "AROMA CORD" offers many ways to enjoy it. It's a very free-hanging incense with string.
　
If you light the string, it can be used as incense, and the fragrance will spread throughout the space. Another feature is that you can freely adjust the burning time by cutting to your preferred length and changing the string length.
　
Since the material is cotton, it can also be used as a substitute for wrapping ribbons or mizuhiki. Along with the vivid colors of the strings and a touch of fragrance, it creates a truly special piece.
　
「Reminiscent Flowers」
Spring lilacs, early summer Taishan trees and wisteria, midsummer lotuses, autumn osmanthus, and winter daffodils.
An incense series that delicately and gestfully expresses the scene of enjoying the four seasons through the scent of flowers, blending the scent of ink.
　
When you pick up your brush on the veranda, the scent of flowers arrives with a gentle breeze, signaling the arrival of spring, summer, autumn, and winter.
The faint scent of ink brings back the old garden scene.
　
Please also enjoy the delicate changes in shade of incense, like ink smearing onto washi paper.
　

Who are supporting us?

Kunjudo's products are supported by a wide range of customers. The target audience is mainly women in their late 20s to 40s, who are highly interested in nature and sustainability, and they value interior design, gifts, and relaxation. It is also attracting attention from overseas customers interested in Japanese culture and traditional crafts.
　
Our actual customer base includes many who want to incorporate fragrance into their daily lives, those looking for special gifts, and creators interested in yoga, meditation, art, and design. Wholesalers are diverse, including department stores, select shops, lifestyle shops, and galleries, with especially high gift demand being the number of stores handling them.
　
Many buyers have shared comments such as "The natural scent calms the mind," "The packaging is beautiful and perfect as a gift," and "The usage is flexible and fun." Kunjudo's products bring small moments of happiness and color to everyday life through fragrance, supporting the lives of many people.
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