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YAMANESEIKA

YAMANESEIKA

ヤマネセイカ
Vendor
株式会社山根製菓
The delicate flavor of carefully selected domestic rice is infused with exquisite techniques and ideas to infuse each grain of Japan's tradition and new excitement, allowing you to fully enjoy the luxurious taste.
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T9011801012793

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About the brand

The delicate flavor of carefully selected domestic rice is infused with exquisite techniques and ideas to infuse each grain of Japan's tradition and new excitement, allowing you to fully enjoy the luxurious taste.
1
Rice from all over Japan, from Hokkaido to Kyushu, is carefully selected to develop blends that bring out the individuality of each to the fullest.
2
While inheriting tradition, they challenge innovation and achieve high-quality texture and depth using unique techniques such as the dry baking method.
3
Proposing a new food culture with innovative products such as "Beer can rice," an environmentally friendly recyclable container.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Yamaneseika is a company that manufactures, wholesales, and sells rice every day to spread the charm of "rice", which is the center of Japan's food culture, to the world.
　
We originally launched this brand with the technology and experience we have cultivated over many years as a rice cracker factory, and we want to create new value while utilizing that tradition.
　
Japan's rice, especially Japonica, is a rarity, accounting for only about 20% of the world's rice production. Its unique properties of consistency and sweetness have been a key factor in shaping Japan's food culture.
　
However, in modern society, food diversification is progressing, and rice consumption is decreasing year by year. Concerned about this situation, we considered it our mission to convey the culture of rice that Japan should be proud of and its wonders both domestically and internationally.
　
　
Our hope is that people will rediscover the original charm of rice. The goal is to pass on Japan's traditional food culture to the next generation while proposing new ways to enjoy it that suits modern lifestyles.
　
With deep respect and love for rice, Yamaneseika continues to take on the challenge of unlocking the full potential of each grain of rice.

What are we doing?

At Yamaneseika, we create products without compromise, from the selection of raw materials to the manufacturing method, in order to bring out the best in the appeal of rice.
　
Commitment to carefully selected ingredients
We carefully select high-quality rice from all over Japan, including Hokkaido, Iwate, and Niigata Prefecture, and develop original blends that take advantage of the characteristics of each. We value the individuality of rice grown in different climates in each region, and pursue formulas that maximize its charm.
　
Blending Tradition and Innovation
While building on the technology of rice cracker production that we have cultivated over many years, we are constantly taking on the challenge of developing new manufacturing methods and flavors. Unique technologies such as the "dry baking method," which removes moisture to the maximum and bakes the product, achieve a crispy texture and deep flavor.
　
Ideas that bring out the power of materials
We also carefully select auxiliary ingredients such as shrimp and seaweed, and use more than double the usual amount, and value the original aroma and taste of the ingredients. We are particular about the combination of ingredients, such as the finest black seaweed and original spice blends, to pursue a deep flavor.
　
　
Our Philosophy
Rice is a special reflection of Japan's food culture and climate. At Yamaneseika, we value the blessings of nature and the thoughts of people contained in a single grain of rice, and are working on confectionery production with the following attitude: Making the most of the taste of ingredients that connect Japan's "rice culture" to the future and facing it with sincerity
We will deliver a quiet and deep "moment". And we will convey a lot of historical Japan culture to the window.

Commitment to the product

Yamaneseika's products are highly popular among those who seek authentic taste and quality.
　
Carefully selected ingredients centered on domestic rice
As a "manufacturer specializing in rice confectionery", Yamaneseika values the origin and quality of glutinous rice and glutinous rice, which are used as raw materials.
　
No extra additives
We emphasize using only the simplest seasonings possible and taking advantage of the original flavor and aroma of the ingredients.
　
Commitment to manufacturing methods
　
Blending Tradition and Innovation
While preserving the technology cultivated since its founding in Showa 10, it takes on new flavors and unique baking methods.
　
Thorough ingenuity for "grilling"
By focusing on "baking" rather than frying, it achieves both a light texture, savory, and healthy.
　
Low moisture firing technology
By pursuing moisture management to the limit, it achieves a crispy, crispy, and unique crunch.
　
　
This is a usuyaki-type rice cracker that boasts a light texture and savory flavor.
It is lightly baked. It is a product that can be said to be the origin of our company, which is appreciated as a tea invitation or a small gift.
　
　
　
Many people praise the high quality and originality, such as "The quality of the materials is alive and makes you feel nostalgic and new at the same time" and "You will definitely be appreciated when you bring it as a souvenir".
　
　
　

Who are supporting us?

The main customer base is those who prefer traditional Japan food culture and prefer the quality of the ingredients. Our products avoid additives and excessive processing, and value the original taste of the ingredients.
It is particularly favored by people of all generations and lifestyles:
　
Those who are particular about ingredients, those who value Japanese aesthetics, and those who are health-conscious and want light snacks
　
Those who want to carefully choose gifts for their loved ones, those who are interested in Japan's food culture and local brands
　
　
For the healthy and nature-oriented
Made with domestic glutinous rice as the main ingredient and baked without frying in oil, "Usubayaki" and "Rice Chips" are low in fat and salt, and are evaluated as healthy snacks. We also receive many voices that sympathize with the aesthetics of "subtraction" that makes use of the taste of the ingredients.
　
Those who are chosen as gifts and souvenirs
Due to the elegance of the packaging and the light taste that everyone likes, it is popular for business use and as a gift between men.
　
Those who enjoy alcohol and those who want Japanese sweets that are not sweet
Rice chips are also popular as a companion to Japan sake and craft beer. It is light, fragrant, and has just the right amount of saltiness, so you can feel the quality that sets it apart from snacks.
　
Those who are interested in culture and manufacturing
On social media and at events, we have received many responses from people who resonate with "craftsmanship", "commitment to materials", "dissemination of rice culture", and "Japan culture", and continue to purchase with the desire to support Japan's manufacturing.
　
　
Rice Chips
Based on our know-how cultivated in rice cracker making over 90 years, this new product was developed to reconstruct the possibilities of "rice crackers".
The dough is baked with the utmost moisture removed with exquisite firepower. When you bite into it in your mouth, it crumbles lightly with a crispy texture, melts and disappears in an instant, and is a dish that pursues the coexistence of the original deliciousness of rice.
　
　
　
　
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