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ANOTHER

ANOTHER

アナザー
Vendor
TUNAGU株式会社
Limited to 100 pieces per year. Our botanical craft cola made with Amami-origin brown sugar, citrus fruits, ginger, and more is a new soft drink experience that customers will want to talk about themselves.
    Handmade & CraftsEco-friendlyLocally MadeSmall BatchSocial Good
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About the brand

Limited to 100 pieces per year. Our botanical craft cola made with Amami-origin brown sugar, citrus fruits, ginger, and more is a new soft drink experience that customers will want to talk about themselves.
1
No artificial sweeteners, preservatives, or caramel coloring used. This botanical craft cola is made only from Amami brown sugar, citrus fruits, ginger, and other plant-based ingredients.
2
Refreshing with carbonation, gentle with hot water. We can offer a new soft drink experience that goes beyond the concept of cola right off your shelves.
3
Through handcrafted production methods and collaboration with island producers, regional circulation and sustainable options are realized. The background and story of the product become the customer service tool itself.

More about the Brand Owner

大山 和輝

Oyama Kazuki/オオヤマ　カズキ

Born and raised on Amami Oshima, he witnessed the island's decline and decided to start the company. He launched ANOTHER to deeply engage with the nature and producers of Amami Oshima, transforming local resources into new value. We personally experience handcrafts and philosophies passed down on the island, such as brown sugar and salt, and continue manufacturing while visiting production sites. Rather than efficiency or uniformity, we respect the fluctuations of nature and the individuality of materials, aiming to pass on the island's future to the next generation through the experience of "drinking in nature."
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The birth of ANOTHER stemmed from the reality of Amami Oshima, a special place, and a deep affection for the nature and the lives of its people. Amami Oshima is truly a gem of the earth, home to untouched forests, pristine rivers, and rare creatures. However, while it is registered as a World Natural Heritage site, the island's future faces major challenges, such as population decline, declining brown sugar production, and an aging population of farmers. As the founder, I felt the need not only to protect the island but also to convey the island's value to the world in a new way and pass it on to the next generation. When I felt that way, I decided to deliver cola to the world through the lens of cola.
　
By delivering cola, a drink beloved worldwide, as a cup filled with the blessings of Amami's nature, we aim to rediscover the value of the island's ingredients and producers, creating options for a sustainable future. That feeling began. Using ingredients nurtured by the island's soil such as brown sugar, citrus fruits, ginger, and turmeric, and without any artificial sweeteners, preservatives, or caramel coloring, we cherish the natural flavor.

What are we doing?

Under the concept of "drinking nature," the rich nature and human life of Amami Oshima are condensed into a single cup of cola. Our craftsmanship begins not by pursuing efficiency or mass production, but by embracing the diversity of nature and seasonal changes as it is. For example, brown sugar is grown using farming methods that value natural cycles and is harvested by hand. Citrus fruits, ginger, and turmeric are similarly influenced by the island's climate, soil, and the effort and time spent by the producers.
　
The most important thing in product creation is avoiding uniformity. Natural ingredients differ subtly in taste and aroma every year and with each lot. For general beverage manufacturers, adjusting for these fluctuations and reproducing the same taste everywhere is the foundation of quality control. However, at ANOTHER, we see that difference as value and keep adjustments to a minimum. The slightly different flavors each time are created depending on the season, climate, and the condition of the ingredients, because we face nature and respect the individuality of each ingredient.
　
ANOTHER COLA is not just a beverage; it raises questions about nature, the region, and how we consume it. We aim to inspire not only what the choosers drink, but also what they support and what kind of future they will choose.

Commitment to the product

Our flagship product, "ANOTHER COLA 100," mainly uses ingredients from Amami Oshima such as brown sugar, citrus fruits, ginger, turmeric, and salt, without any artificial sweeteners, preservatives, or caramel coloring, preserving the natural flavor of the ingredients. Dissolved in sparkling water as a refreshing cola, or mixed with hot water as a drink that warms you from the inside out, making it suitable for different occasions.
　
"ANOTHER COLA premium" is a top-tier line that places even greater emphasis on ingredients, manufacturing methods, and lingering finish. Limited to 100 bottles per year, this premium craft cola offers a deep taste of special moments, refined in ingredients, methods, and finish. Recommended as a gift for someone special, a special meal pairing, or as a high-value menu item at hotels or restaurants.
　
Each product is carefully adjusted by hand during manufacturing to maximize the individuality of the materials. For example, brown sugar is hand-harvested and slowly simmered using traditional methods. Salt is also made using traditional methods that cook local seawater over wood, playing an important role in balancing the flavors.

Who are supporting us?

It has been introduced in luxury villas and high-end hotels, serving as welcome drinks and pairing drinks for guests. Other wholesale destinations include specialty select shops, organic and natural cafes, hotel lounges, and restaurants, making it easy for store staff to explain product backgrounds, making it a customer service tool. We are increasingly receiving inquiries from stores with high average spending per customer and buyers who value product stories.
　
Our main individual customers are naturally oriented and sustainability-conscious people in their 30s to 50s, and highly sensitive individuals who find value in food and beverage stories. It is especially popular among those who value what they choose rather than what they drink, and many of them purchase it as a gift.
　
Although it is still a small brand, we want to carefully nurture it together with the stores that carry our services. If you are interested, please feel free to contact us.
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