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Lifeafa

Lifeafa

ライフアファ
Vendor
有限会社アファ
Lifeafa is an organic cotton daily wear brand that started in 1999 with the aim of creating clothing that is closely related to the environment and health.

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T1021002068667

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About the brand

Lifeafa is an organic cotton daily wear brand that started in 1999 with the aim of creating clothing that is closely related to the environment and health.
1
LifeAfa's everyday wear made in the seaside town of Hayama wraps your body comfortably so that you can feel the wind and air of the season, and delivers gentle and comfortable comfort to your daily life.
2
American entomologist Sally Fox's organic cotton, which started because she didn't want to kill insects with pesticides, was the trigger for creating the LifeAffa brand.
3
Organic cotton carefully grown in healthy soil. Dyeing is also made from plants and minerals. LifeAffa sees that natural materials touch the skin and have the power to heal.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I realized that clothing is closely related to the environment and health.
　
The reason I decided to create Lifeafa was because I wanted people to be more concerned about the environment and health in their daily lives. This is because I realized that environmental problems cannot be solved without people who create things and send them out into society, that is, product producers related to the environment and health.
　
I spent my 20s in the fashion industry in Tokyo and worked at the Paris Collection, but the culture shock I experienced on my trip to India led me to the inside rather than the outside. Unlike Western clothing, Indian saris is a garment that can be completed simply by rolling it up. I felt the rational beauty of Eastern clothing in Sally, and the way I thought about clothing design changed after that.
　
In 1986, I launched a brand made from natural Asian materials, and after a while, I created LifeAfa, a daily wear brand made from organic cotton.
The exhibition and sale of clothes with gentle textures such as soft beige and pale green shirts, skirts, and underwear made of colored cotton grown in the organic fields of entomologist Sally Fox began in earnest.
　
　

What are we doing?

A daily wear brand made of organic cotton and natural materials.
　
In order to spend a comfortable daily life and to make environmentally friendly products in our daily lives, we created an organic cotton brand called Lifeafa.
Organic cotton is grown in undamaged soil, so the cotton it grows contains twice as much air as normal. That's why clothes made of that cloth are soft and pleasant to the touch, and they feel good.
　
I've been thinking about the concept of clothing = medicine since the launch of the brand, so I try to make products that are dyed with plants and minerals, even if they are used in dyes.
Many plants have been used as herbal materials for plant dyes, and there is a description that in the past, indigo-dyed cloth was applied to the affected area for treatment. We are not only using clothing as an object of fashion, but we are also working to create a brand while studying deeply.
　
　

Commitment to the product

It is to use a naturally dyed cloth of organic cotton, and to create a design that is easy to wear and relaxes with a beautiful silhouette. The material is important, but it is also important to create a pattern that is equally easy to wear. We have made prototypes many times to pursue and perfect a shape that is easy to wear. I try to create an image of the seaside town of Hayama, loose clothes that feel the wind, and designs that make you feel the energy of nature just by wearing them.
　
"Blouse"
Lifeafa's standard blouse has been developed in various materials for many years. All fabrics are woven in Japan and carefully sewn domestically by skilled craftsmen. Although it has a loose silhouette, it is designed to look neat when worn, making it both relaxed and comfortable to wear, with a beautiful silhouette.
"Karami weaving"
The gaps in the fabric created by passing the "weft" through the "warp threads" that are crossed while twisting create a unique sense of transparency and three-dimensionality. It looks aesthetically pleasing and is breathable, so it stays comfortable even in the sweaty season. In addition, it is wrinkle-resistant, convenient for carrying on trips, etc., and you can feel smooth and comfortable at any time. By exposing the seam allowance, the seams are devised so that they do not come into direct contact with the skin.
"Inner"
The long-selling innerwear is supported by many people for its comfortable wearing and simple design. Organic cotton fabric produced in Japan is used. Excellent absorbency and flexibility make your daily life comfortable. The dyeing uses botanical dyes made from plant-derived raw materials, and has a natural and gentle color. Domestic sewing by skilled craftsmen, the part that comes into direct contact with the skin
Finished by sewing, smooth to the touch. Cotton is also used for sewing threads. Removable pads and adjustable length adjusters allow for a fit tailored to each person's body type and preferences.
　

Who are supporting us?

Since its inception, Lifeafa has been supported by environmentally conscious customers since it opened a store for its original products in the organic market. These customers are still repeat customers of LifeAfa's products.
In recent years, as awareness of diet, health, and lifestyle has increased, the design and the feel of organic materials have made it the choice not only for those with special preferences, but also for many people who seek daily comfort.
Comfort, design and quality. LifeAfa's products are highly regarded for their universal value and are supported by a wide range of customers regardless of age or lifestyle.
　
　
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