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Tokyo Natto

Tokyo Natto

トウキョウナットウ
Vendor
株式会社Lumiere
In Matsusaka City, Mie Prefecture, natto has been in Showa 25. This is "Tokyo Natto" with a rich flavor and taste that is particular about domestic soybeans and traditional manufacturing methods.

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T6120001272273

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About the brand

In Matsusaka City, Mie Prefecture, natto has been in Showa 25. This is "Tokyo Natto" with a rich flavor and taste that is particular about domestic soybeans and traditional manufacturing methods.
1
In Matsusaka City, Mie Prefecture, a town of food culture, he has been making natto for half a century since Showa 25. We have prioritized delivering delicious and safer natto to our customers.
2
Made with 100% domestic soybeans, it is delicious and safe. Without the use of additives, we carefully deliver natto that brings out the power of ingredients and bacteria with optimal steaming and fermentation for each bean.
3
Uses the original active water that brings out the deliciousness of natto. The natto bacteria are grown strongly and healthily, making it a delicious natto that makes you feel the healing of nature, so you can enjoy it with peace of mind.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We have been making natto in Matsusaka City, Mie Prefecture since Showa 25.
So why is it "Tokyo Natto" even though it is in Matsusaka?
　
It was a young Okuno grandmother who lost her husband in the war.
In order to raise two young sons (the father who was the former president and the uncle of the former vice president),
It originated from the fact that he learned natto making at a relative's natto shop in Tokyo and started manufacturing it in Matsusaka.
　
At that time, the natto sold in Mie Prefecture was brought from other prefectures.
Since refrigerated distribution had not yet developed, by the time it was lined up at retail stores,
It was like boiled beans that didn't pull the strings.
　
In the midst of this, the "natto in Tokyo that pulls the string" made by my grandmother is very rare,
It is said that it brought surprise and joy to people.
　
The Tokyo-style natto making and the name "Tokyo natto" are
It is still passed down in this area.
　
The taste of grandmothers has been passed down from generation to generation and continues to be loved by the local people.

What are we doing?

Tokyo Natto (operated by Lumiere Co., Ltd.) has a factory in Matsusaka City, Mie Prefecture, and has been manufacturing and selling natto using domestic soybeans since its founding in Showa 25.
　
We have established a unique manufacturing method that maximizes the power of ingredients and bacteria by adjusting the optimal boiling and fermentation conditions according to the different size and moisture content of each bean.
　
In addition, we have a strong commitment to water, and we grow natto bacteria healthily to create a rich taste that makes you feel the blessings of nature.
　
The product lineup ranges from traditional straw natto to modern individually wrapped types and tasting comparison sets, making it suitable for both home use and gift use. We deliver mainly to our own e-commerce site nationwide.

Commitment to the product

What we value is our commitment to "100% domestic soybeans".
　
Our goal in making natto with local soybeans is to work hand in hand with soybean farmers throughout Mie Prefecture to make Mie Prefecture a major soybean producing area.
　
Making natto with soybeans from Mie Prefecture
We believe that there is more value than simply "making local specialties".
　
Miso, soy sauce, tofu, bean sprouts.
Along with many masterpieces produced by the soybean kingdom Mie,
As one of them, when we were able to deliver Tokyo natto deliciously,
For the first time, you can feel the pride of being one of the stores that carries Mie.
　
The size and moisture content of the soybeans are determined and finished with steaming and fermentation conditions that suit each one.
　
No unnecessary additives are used, and the power of the ingredients and bacteria is maximized.
We deliver natto that you won't get tired of eating every day.
　
Our wish is to bring smiles to the table with natto.
I am happiest to continue making natto that will please our customers and will be loved for a long time.

Who are supporting us?

Tokyo Natto is loved by many people all over the country.
　
It has received high praise from natto lovers who are particular about taste and texture, as well as those who try to live a health-conscious and natural lifestyle.
　
In addition, there is a rich lineup of sets, including sets that allow you to compare different types of natto, and are also chosen as gifts.
　
The tradition and sincere attitude towards quality that have been passed down since Showa 25 in Matsusaka City, Mie Prefecture, a town of food culture, have created many repeat customers and are supported by a wide range of generations as a "special natto that can be eaten with peace of mind every day".
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