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KUM

KUM

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クム
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株式会社レイメイ藤井
Since its founding in Germany in 1919, KUM is a German stationery brand that is still loved all over the world, producing stationery such as sharpeners and rulers that combine design and function.

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T7330001004951

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About the brand

Since its founding in Germany in 1919, KUM is a German stationery brand that is still loved all over the world, producing stationery such as sharpeners and rulers that combine design and function.
1
KUM is a long-established German pencil sharpener manufacturer brand. It boasts a sophisticated blade quality and is still loved around the world for its excellent durability.
2
KUM means "Kunststoff & Metal" in German, and as the name suggests, it boasts advanced processing technology in plastics and metals.
3
The KUM brand is very popular with teens in Japan, and it is a stationery brand that is often featured in magazines such as Nikora.

More about the Brand Owner

株式会社レイメイ藤井

Raymay Fujii Corporation

Under the slogan of "Creating New Value in Personal Stationery (Environmentally Friendly Manufacturing with New Price, Function, and Design)," we are developing products that can be used in three life stages: business life, home and office, and school and campus.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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KUM was founded in Germany in 1919 and manufactures sharpeners and rulers.
[History of KUM]
In 2009, Reimei Fujii Co., Ltd. started selling as a KUM Japan distributor.
We have supplied the market with authentic German shavings and a number of colorful and pop rulers.
　
From 2016, Reimei's own "KUM Stationery Series" was released.
We have newly developed pencil cases and accessories with a colorful and pop world view that incorporates KUM's design.
　
We will continue to release products that will add color to the lives of users.

What are we doing?

What I keep in mind when making products is whether they have the design and function required in this era.
　
Stationery is used in all kinds of situations in everyday life, and I want you to feel a moment of excitement in it.
With this in mind, we always try to approach KUM's design from a different angle in line with trends.
Sometimes I try to attack with vivid color tastes, and sometimes I try to put them together in pastel colors with a soft atmosphere, and I would like to continue to release attractive products that are close to the excitement of the user.

Commitment to the product

KUM consists of three main categories: pencil sharpener, ruler and stationery series, all of which are distinctive and developed with a solid quality.
　
The pencil sharpener uses a high-precision blade from Germany, which achieves excellent durability.
In addition, we have a variety of fancy lines not only in quality but also in design, and today we are recognized for our quality and design as a top brand that exports to more than 120 countries around the world.
　
In the stationery series, KUM's fancy worldview is the same, and products with designs that stick to Japanese junior high and high school girls are released.
This is also gaining enthusiastic support, especially among young people.

Who are supporting us?

The main buyers are girls, junior high and high school students, but in recent years, there has been a boom in oshikatsu, and more and more adult women are also preferring to buy them.
　
In Japan, it is handled by major general stores and stationery specialty stores such as PLAZA, and has been published in many magazines "Nikora".
　
Thanks to you, we have steadily increased our track record and are loved by many customers.
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