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Narutoya

Narutoya

ナルトヤ
Vendor
株式会社鳴門屋
Narutoya is a company whose motto is 'Delivering smiles,' which finds, processes, and sells good products in Tokushima. Among these, we have special attention to detail and technology for the agricultural products used as raw materials.
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T8480001011643

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About the brand

Narutoya is a company whose motto is 'Delivering smiles,' which finds, processes, and sells good products in Tokushima. Among these, we have special attention to detail and technology for the agricultural products used as raw materials.
1
Each product brings out the natural aroma and umami of the ingredients to the fullest. We are also working on creating products that can be enjoyed with peace of mind, such as pesticide-free flower teas during cultivation.
2
From collaboration with producers to product planning, processing, and sales, we deliver the local appeal as products as they are.
3
We are a regional brand that discovers Tokushima's "good products," refines their appeal, and delivers them nationwide.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Narutoya Store was born with the desire to "deliver smiles," supported by Tokushima's rich nature and the warmth of its people. The inspiration stemmed from a desire to be a local ally of ordinary people, like a greengrocer from the Showa era. Our starting point is to connect directly with local farmers and producers, hoping that more people will discover and taste the vegetables, rice, and fruits they have carefully cultivated.
　
　
Tokushima is a land rich in natural blessings, including sea, mountains, and rivers. All the agricultural products grown there are robust and flavorful. However, it was difficult for urban residents to convey its appeal. Therefore, we decided to collect, process, and deliver "local good" products nationwide to promote the charm of Tokushima.
　
Moreover, modern dining tables tend to prioritize busyness and convenience, often causing safe and secure ingredients and seasonal flavors to be lost. That's why we strive to create products that make it easy and enjoyable for you to enjoy truly delicious and healthy foods.
　
Narutoya Store aims not only to deliver products but also to connect people through food and spread smiles. Through our products, we want people to feel the spirit of Tokushima's nature and producers, adding small moments of happiness and color to everyday life. Moving forward, we will continue to walk together with the local community to nurture a sustainable future and a rich food culture.

What are we doing?

At Narutoya Store, we are committed to delivering 'Tokushima's Eemon' to tables nationwide, with a consistent commitment from ingredient selection to processing and sales. First, the agricultural products used as raw materials are carefully selected in close collaboration with local producers in Tokushima, harvested at their most delicious condition during their peak season. For example, cherry tomatoes are specially grown in well-drained sandy soil, and only fully ripe fruits are carefully harvested.
　
　
In product development, to bring out the natural flavor of the ingredients, we minimize unnecessary additives and preservatives and process them using our unique techniques. For example, "Minna no! Naruton" underwent numerous drying experiments to find the optimal drying time and temperature, successfully suppressing the hardness and bitterness characteristic of dried fruits, while preserving freshness and sweetness. Additionally, by using a unique blend of Tokushima's specialty sudachi and Naruto salt as a secret ingredient, the natural umami of the ingredients is further enhanced.
　
Furthermore, we value sustainability and contributing to local communities. By building cooperative relationships with local farmers, we work to reduce food loss and promote local production for local consumption, supporting the development of sustainable agriculture.
　
Behind these efforts is the desire to "connect people and communities through food, supporting a rich lifestyle that continues into the future." Narutoya Store will continue to deliver safe, secure, and delicious products by leveraging the power of Tokushima's nature and people.

Commitment to the product

All products at Narutoya Store are outstanding pieces that showcase excellent materials and unique craftsmanship.
　
Among them, the main product"Everyone's Natsun" is a dried tomato that you can enjoy like a gummy.
Large, fully ripe cherry tomatoes are finished using a unique drying technique, resulting in a fruity sweetness and juiciness without any grassy taste. Individually wrapped, hygienic, easy to carry, and ideal for lycopene and salt supplementation. It's popular among children and those who dislike tomatoes, saying, "This is edible."
　
Another popular product"Original Narutoya Noodles"These are chewy noodles with a new texture that doesn't go easy on the side.
Uniquely blended with 'kansui' used in Chinese noodles, and made with fiber-rich Daishimochi barley. The special broth is made with Sudachi juice from Tokushima, resulting in a refreshing taste. It's delicious whether chilled or warmed, and it's great for enjoying it year-round. This is a recommended dish for those conscious of gut health or health-conscious individuals.
　
All of these products are carefully crafted with attention to the production background and processing techniques of their ingredients, ensuring safety and security while also being carefully crafted with the smiles of those who eat them. Customers have shared comments such as "The whole family can enjoy it together," "It would be appreciated as a gift," and "The flavor of the ingredients is rich and reassuring," showing that Narutoya Store's commitment is well conveyed.

Who are supporting us?

Narutoya Store is supported by customers of a wide range of generations. We receive many orders from families with strong health and food safety concerns, families with small children, and those looking for gifts for loved ones. Customers who have actually used our services have received many warm comments such as, "My child has started eating vegetables," "It's easy to enjoy the flavors of Tokushima," and "It was very appreciated as a gift."
　
Additionally, it is available at local Tokushima direct sales outlets, select shops, and natural food stores, making it popular among local residents. In particular, "Everyone's Mouth!" and "Original Narutoya Noodles" are popular at local events and markets, and are also chosen as souvenirs from Tokushima by tourists.
　
Narutoya Store will continue to support each customer's daily life, delivering peace of mind and smiles.
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