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LYKKE

LYKKE

リュッケ
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リュッケプランニング株式会社
Foot aging care brand LYKKE
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T2020001087405

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About the brand

Foot aging care brand LYKKE
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1. Thoughts|From your feet, you can spend quality time in your life. LYKKE is a foot care brand that focuses on "healing and results". We propose beauty habits that bring the mind and body together.
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2. Achievements and Value|Reliable functionality chosen by professionals. Won the Foot Health Award. A highly functional foot care series loved by professionals.
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3. Worldview|A new form of healing and beauty. A luxury that is close to the rhythm of nature and "arranged" from under your feet. We propose high-quality care that will delight your heart and skin.

More about the Brand Owner

LYKKE

リュッケプランニング

Beauty and confidence from your feet. LYKKE is a Danish word that means "happiness". It is a foot self-care brand that delivers healing and better habits to the feet that change with age. Starting with a talented balm that won the top prize at the Foot Care Award chosen by specialists, as well as time-saving items that can be taken care of while sleeping, we solve your foot problems with simple care methods that are recognized by busy modern women and professionals.　With the idea of "happiness = happiness", you can lighten your heart by adjusting it from your feet. We will deliver new care habits that build confidence from the ground up to your shop. Thank you very much.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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For adult women who tend to lose confidence as they age.
　
LYKKE believes that self-care of your feet is the first step to developing self-esteem.
　
Just a little bit of care every day to take care of your feet that you have been neglecting can change not only your appearance, but also your vitality and feelings.
And when your feet are full, your mind will be in good shape and your confidence will grow.
　
LYKKE wants to help adult women take small steps towards a positive life through small changes (experiences) that start with their feetI think.
Foot care is also a self-care that is full of such charms, so I am working every day to have as many people as possible experience it.
　
　
　

What are we doing?

LYKKE is a self-care brand that fosters women's confidence from the bottom of their feet.
　
The name, which means "happiness", contains the desire to regain your own beauty and health from under your feet even as you age.
　
The feet are an important part that supports our daily lives, but they tend to be put on the back burner compared to the face and hair. Especially after menopause, it is not uncommon for people to be confused by the changes that appear with age, such as cracked heels, dry soles, and swelling, but leave them unattended.
　
LYKKE started from the perspective of "we want to cherish the invisible places". During the 10-year development period, we have repeatedly produced more than 100 prototypes, and even after completion, we have pursued products that can be experienced at home in collaboration with specialized organizations.
　
Both gentleness on the skin and realization. "Even if you have fun, you will be beautiful." In order to realize this simple truth, we have made detailed efforts in formulation design and texture.
　
Also, the biggest reason why foot care does not continue is that it is troublesome, time-consuming, and difficult to feel the change. At LYKKE, we value designs that naturally blend into our lives, such as "just wearing, applying, and caring while caring".
　
For example, a balm and sock set is an item that snuggles up to the "already existing habits" of getting ready in the morning or relaxing at night. Care methods that take advantage of spare time are supported by many salons and users.
　
Regardless of age, you can take a step at any time.
LYKKE believes that small self-care can eventually bring about beautiful changes in your mind and life.

Commitment to the product

[Cracked Heal Balm]
Foot Care Balm won the top prize in the Beauty and Health category at the Foot Health Awards 2025 organized by foot experts.
　
This is the main item of the Lucke that was completed after 10 years of research.
For deep cracks and stubborn dryness of the heel, water-free plant oils and natural essential oils are closely moisturized. I felt the change in a short period of time. We have received many introductions at nail salons and foot care salons.
　
　
　
[Afterheel]
Made in Japan, all handmade by craftsmen, recovery sandals that adjust the circulation of your feet just by wearing them one by one. It has a special structure that fits the soles of your feet, so you can adjust your posture just by walking.
It's as easy as changing your slippers into zori and is an excellent way to take care of your feet. There are many repeat customers who say, "I get tired less easily," "My legs are light," and "My legs are stuck and it's a habit."
　
　
　
　
　
[Sleep gel socks]
Bed socks for heel intensive care. It has a built-in plant-based moisturizing gel inside that penetrates the stratum corneum while you sleep.
For easy heel care that gives you a firm feel as if you had a pack on your feet.
The dry feet due to dryness will be plump and smooth the next morning. When used in conjunction with a balm, the moisturizing power becomes even more powerful.　It is also highly recommended as an introductory item for foot care.
　
　
　

Who are supporting us?

The main target audience is women and men in their 30s to 60s (men's needs have increased in recent years).
It is also used by shops that handle natural cosmetics and health foods, nail salons, foot care salons, salons specializing in nail care, yoga studios, and posture improvement studios.
　
　
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