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We create items that are lighter, thinner, and can act smarter. Second-speed action with both hands free. Customizing and proposing a comfortable life with Cinderella fit

〜1,000

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A Mastery

エーマスタリー

Vendor

株式会社Paradox

We create items that are lighter, thinner, and can act smarter. Second-speed action with both hands free. Customizing and proposing a comfortable life with Cinderella fit

〜1,000

Followers

Handmade & Crafts

Social Good

Locally Made

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About the brand

We create items that are lighter, thinner, and can act smarter. Second-speed action with both hands free. Customizing and proposing a comfortable life with Cinderella fit

Small goods and customization that incorporate minimalist storage techniques that cover everything from going out, walking the dog, and everyday outings to travel and outdoor leisure.

Second-speed action with both hands free at all times. Conveniently change inconveniences according to the situation, and create items that can act efficiently and smartly

We propose a comfortable life that suits the times when customization and Cinderella fit are realized. I want to create happiness in carrying luggage with a combination of products that suit the person.

More about the Brand Owner

吉田泰明

YASUAKI YOSHIDA

A former professional snowboarder who has traveled the world in the United States, Switzerland, New Zealand, etc. He is qualified as a fireworks launcher, and plans and constructs work that makes people smile by launching fireworks himself. He is a person of action who values people's smiles and emotions, and wants to do and realize what he thinks is interesting. I want as many people as possible to be happy with what I do.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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Proposals for making products made in Japan that are not bound by the "how" of the industry. I want to change the inconvenience that I have been thinking about since I was a professional athlete who flies around the world to be convenient. We need specialized products, but we want to reduce the "waste" that can only be used at that time.

What are we doing?

We propose items that can be customized according to various situations such as small outings, travel, outdoor leisure, etc.

The fun of combining and choosing, the Cinderella fit in which the items in the brand are linked, and we propose outing items that realize a smart and comfortable one-action by carrying lighter and thinner luggage

Of course, it can be used by both men and women

Commitment to the product

Since the items attached to the sash cord can be customized, items that need to be carried around in everyday use (smartphones, wallets, cards, earphones, keys, etc.) can be taken at a high speed while enabling second-to-second action [not dropped, not forgotten, not lost].

While each product has functionality, it is not only easy to use casually for both men and women, but also has functions and responsiveness that can be used not only for everyday use but also for many situations such as hobbies, sports, and work.

Who are supporting us?

I would like to use it for men and women in their 30s to 60s who are active and like to play outside, such as going out, playing outside, and traveling.

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Deferred payments of up to 60 days

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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