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BLANK SOAP

BLANK SOAP

ブランクソープ
Vendor
Beauty Health Laboratory integrated
This is the ultimate minimal, additive-free salt soap with just two ingredients, tightly packed with over 70 types of marine minerals and made using a patented manufacturing method. Safe for babies and those with sensitive skin.

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About the brand

This is the ultimate minimal, additive-free salt soap with just two ingredients, tightly packed with over 70 types of marine minerals and made using a patented manufacturing method. Safe for babies and those with sensitive skin.
1
From additive beauty to subtractive beauty. Soap base inspired by thalassotherapy and made only with sea salt. You can care for your face, body, and hair with just a single soap.
2
Zero water, surfactants, and preservatives. Adopted patented vacuum pressurization method. This soap doesn't dissolve easily even when used in the bathroom. Can be used for about 3 months with just cleansing alone.
3
The sea salt blended in the blend is produced solely by natural forces, containing over 70 types of marine minerals. Thanks to the power of minerals, it keeps your skin hydrated even without moisturizing ingredients.

More about the Brand Owner

中津川　彩

Aya Nakatsugawa

Representative, Beauty Health Laboratory Integrated Born in Sendai City, Miyagi Prefecture. Completed the master's program at Hokkaido University of Education Graduate School. Worked for a foreign cosmetics manufacturer for 11 years. Based in Sendai. After working for 11 years at a foreign cosmetics manufacturer, I evolved from additive beauty to minimalist skincare that minimizes unnecessary ingredients and does not interfere with the skin's cycle. Based on my own experiences with atopic dermatitis and Graves' disease, I learn ways to become healthier in daily life and suggest habits to become healthier, such as avoiding diet and chemicals.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for launching the brand was a concern in daily skincare, such as "my skin gets irritated no matter what I use" and "even water stings," both personally and those close to me. Even products advertised as organic or additive-free often don't suit the skin, and I feel anxious every day when I look at ingredient lists. Through these experiences, I realized that what you don't put in is truly more important than what you put in. Instead of actively changing your skin, you want to create a simple, unobtrusive soap that gently removes unnecessary substances. That is the origin of the brand.
　
What we aimed for was a comfortable daily life where washing itself is not a source of stress. We want to empathize with those troubled by skin troubles who feel anxious about trying something new and worrying that "it might not work again." That's why the ingredients were kept extremely simple, consisting only of soap base and unheated sun-dried salt. No unnecessary additives are added, so it doesn't interfere with your skin's natural cycle. We want to deliver soap not just for cure, but to deliver soap that serves as the "first step" for those who seriously face their skin.
　
Through our brand, we aim to create a society where the act of "washing" can be enjoyed more freely and with greater peace of mind. To help people troubled by skin troubles live each day positively without blaming or giving up on their skin. Through simple and sophisticated products, we propose essential beauty and comfort by stripping away unnecessary elements.

What are we doing?

Our brand is committed to making soap with a thorough approach of "adding nothing." The concept is to keep only what is truly necessary for the skin, without adding anything unnecessary. The ingredients are only plant-based soap base and unheated sun-dried salt. No synthetic surfactants, preservatives, fragrances, or colorings are used at all. Parabens, glycerin, silicones, mineral oils, and foaming agents are also eliminated, minimizing the burden on the skin to the extreme.
　
The most challenging part of creating the product was achieving both cleaning power and gentleness with a simple formula. In particular, by containing 27% unheated sun-dried salt, the abundant minerals help maintain the skin surface environment and reduce tightness after washing. Sea salt is not made by boiling or purifying seawater, but carefully selected to maintain its natural mineral balance. This results in a finish that reduces stinging even on sensitive skin.
　
From the perspective of the SDGs, we strive for a simple manufacturing process that does not waste resources or energy. The packaging is minimal, using only the bare minimum materials. To ensure that those troubled by skin problems can use it with confidence, all ingredients are clearly listed and transparency is prioritized. The brand's worldview is "urban minimalism stripped away from excess." We pursue only the essence and aim to deliver refined beauty to everyday life.

Commitment to the product

Our flagship product, "BLANK SOAP," is a soap that achieves both simplicity and functional beauty. Its key feature is the design that strips down ingredients to the extreme, using only a soap base and unheated sun-dried salt. Comes with a foaming net for easy creation of plenty of foam, gently washing as if wrapping your skin. The foam is fine, and after rinsing, it doesn't feel tight and has a moist finish.
　
This soap contains no fragrances or colorings, so it is neither fragrance nor colorant. It is especially popular among those who want to minimize skin irritation or are particular about ingredients. In fact, many people have commented, "Even organic shampoos didn't work with me," or "Even without additives, my skin got rough," saying, "This soap doesn't sting easily, so I can use it with peace of mind."
　
Additionally, the packaging features a minimalist design based on black, giving a sophisticated impression. The usage is simple: just open the box, take out the soap and lather net, and lather it with the net to use. Its versatility makes it suitable for daily face washing and full-body washing, which is another attractive feature. Sales are steadily increasing, and the company is known for its many repeat customers. It is chosen not only by those troubled by skin troubles but also by those who want to simplify their lifestyle or prefer a minimalist lifestyle.

Who are supporting us?

Our soaps are mainly supported by people suffering from sensitive skin or skin troubles, as well as minimalists who care about their ingredients. The target audience is mainly women in their late 20s to 40s, but the focus is also on those seeking simple and essential care regardless of gender or age. In reality, many customers are those who were not satisfied with organic or additive-free products, or health-conscious individuals who are conscious of improving their lifestyles.
　
Wholesalers include select shops, natural lifestyle shops, and highly sensitive urban variety stores. Its minimal packaging and simple ingredient design catch the eye, and staff praise it for being 'easy to explain and many repeat customers.'
　
Buyers have shared comments such as "My skin is less prone to irritation," "I look forward to washing," and "I feel reassured that there are no unnecessary substances inside." For those who were afraid to try something new, having them repeat their time with this soap is a great encouragement for us.
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