Our brand is based on the concept of "hair care that maximizes the power of nature," focusing on henna as the main product creation. Henna is a plant long loved in India and the Middle East, gentle on hair and scalp, providing natural color and shine. We value proposing traditional wisdom to fit modern lifestyles.
In product manufacturing, we are thoroughly particular from the selection of raw materials. Henna is carefully selected and grown without pesticides or chemical fertilizers, and quality control is enforced through direct communication with local producers. After harvest, the products are processed while fresh, with no unnecessary additives, delivering pure henna powder.
Additionally, environmental considerations are never neglected during the manufacturing process. The packaging uses recyclable materials and strives to minimize plastic use as much as possible. These initiatives also connect with the SDGs' concept of "responsible production and spending," and we aim to contribute to the realization of a sustainable society.
During product development, many people cooperated as monitors, providing feedback down to details such as differences in hair texture, finish, and user comfort. There were many challenges, such as individual differences due to natural materials and seasonal variations in finish, but we carefully address each one and continuously improve it.
Our henna is not just about dyeing hair; we aim to provide an experience where you can feel the blessings of nature and refresh your mind every time you use it.