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connex coffee

connex coffee

コネックスコーヒー
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connex coffee
Make specialty coffee your daily routine. Roasted in a place with a view of the Alps and rural scenery in Azumino City. I want to cherish the connections that are born through coffee.
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About the brand

Make specialty coffee your daily routine. Roasted in a place with a view of the Alps and rural scenery in Azumino City. I want to cherish the connections that are born through coffee.
1
Taking advantage of the inherent individuality of coffee, we offer home-roasted beans with a slight sweetness
2
Drip bags for sale that allow you to enjoy authentic coffee just by pouring hot water
3
Creating flavors using the experience of visiting many coffee shops in Japan and abroad
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at Connex Coffee launched this brand because we wanted to create a place where people can connect through coffee. Coffee is not just a luxury item, but something that can create conversations, encounters, and a little happiness in everyday life. With such a cup of coffee in hand, I wanted to create a space where everyone can feel relieved while looking at the beautiful scenery of the Alps.
　
　
In fact, I myself used to think that coffee is not good because it is bitter. However, when I came across specialty coffee, I was amazed by its deep flavor, aroma, and unique personality in each cup. I want to convey that excitement that made me feel that "coffee is so interesting!" to more people. This feeling is the origin of Connex Coffee.
　
The brand name "connex" was born from "connection". Casual conversations with customers and staff, and new encounters born from coffee. It contains the desire to cherish such "connections".
　
We also want to deliver a "new coffee experience" to those who don't like coffee. I want you to know not only bitterness and acidity, but also the various charms of coffee, and feel a little fun and healing in your daily life. That's why we offer the fun of coffee from various angles, such as specialty coffees, homemade sweets, and latte art experiences.
　
　
Our goal is to create a place where not only coffee lovers, but also those who have never been good at coffee will think, "I can enjoy it here." While spending a relaxing time with the scenery of the Alps, you can discover the new charm of coffee. I would like to continue such a café in the future.

What are we doing?

Connex Coffee offers specialty coffee, homemade sweets, and latte art experiences based on the concept of "a place where people connect through coffee." What we value is that we can propose a variety of ways to enjoy coffee, so that everyone can easily have a new experience.
　
First, we are particular about roasting our coffee beans in-house to bring out the original personality and sweetness of the beans to the fullest. In addition to bitterness and acidity, we pay close attention to the degree of roasting and extraction methods so that you can feel a variety of flavors, such as fruitiness and nutty aroma.
　
　
We are also particular about sweets. The signature menu item is Pavlova, a meringue confectionery that is slowly baked over a period of 3 hours. It is characterized by a unique texture that is crispy on the outside and melts on the inside. By using local ingredients from Nagano Prefecture and changing fruits and toppings with each season, we devise ways to make new discoveries no matter how many times you visit.
　
　
In addition, the latte art experience uses a commercial espresso machine and gives a detailed lecture so that even beginners can enjoy it. You can learn while having fun, such as taking videos to check your movements and practicing pouring with water. We have received many comments from customers saying, "I had fun even though it was my first time" and "I would like to participate again," and it is becoming established as a new way to enjoy coffee.
　
We are also considerate of local production for local consumption and the SDGs, actively using local materials and choosing environmentally friendly equipment and packaging. We want to be a brand that connects with the community and society through coffee.

Commitment to the product

Connex Coffee's products are packed with our commitment. Here are some of our main products.
　
The first is specialty coffee beans roasted in-house. We carefully roast our carefully selected green beans in the store. We determine the optimal roasting degree for each bean and are particular about bringing out the unique individuality of the beans, such as sweetness, aroma, acidity, and richness.
　
The second is a drip bag. Even if you don't have special equipment, you can easily enjoy authentic coffee with hot water. It is also very useful in busy mornings, in the office, and outdoors.

Who are supporting us?

Connex Coffee is supported by a wide range of customers. The main target audience is not only coffee lovers, but also those who want to try it for a while, those who want to spend a relaxing time in a café, and those who are interested in local ingredients and sweets.
　
Many of the customers who actually visit the store are from their hometown of Azumino and Nagano Prefecture, but the number of people who visit for sightseeing and those who come from far away after seeing social media and word of mouth is increasing.
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