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issow

issow

イッソウ
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株式会社issow
Herbal syrup × untapped resources for phytotherapy. We believe in the power of all plants, from a single grass to a single tree, and create opportunities to enjoy the energy of plants in our daily lives.
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About the brand

Herbal syrup × untapped resources for phytotherapy. We believe in the power of all plants, from a single grass to a single tree, and create opportunities to enjoy the energy of plants in our daily lives.
1
Product development based on "phytotherapy" that helps prevent daily health and disease by ingesting the ingredients of plants
2
Thinned wood and plants that would be discarded as they are = "unused resources" are utilized to aim for a future where both people and nature can be healthy

More about the Brand Owner

真辺 藍

RAN MANABE

AMPP (French Association of Phytotherapeutic Medicine) Certified Phytotherapist Yakuzen Tea Curator After graduating from university, she worked in advertising, PR, and IT companies out of curiosity, but after giving birth to her two children, she felt a change in her physical condition and began to study phytotherapy. In the daily care of himself and his family, he is often saved by his knowledge of phytotherapy, and in September 2023, he obtained the qualification of an AMPP certified phytotherapist. In addition to his day job, he is involved in phytotherapy workshops and the sale and supervision of original blended herbs. After that, he learned that there are still many unused resources in Japan, and as one of the phytotherapists who rely on the power of plants, he found ways to utilize them, and established ISSOW Co., Ltd. in March 2024 to work on initiatives aimed at balancing the health of people and nature from the perspective of phytotherapy.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Creating a healthy future for people and nature
Be physically and mentally healthy, not worry about being swayed by your physical condition, and know how to take care of yourself at all times. How much easier it is to make your days easier.
This is what I realized while practicing phytotherapy.
　
The more I learned about plants, the more I was amazed by their vitality. Because it is a plant that cannot move from the spot, it produces hundreds of ingredients to protect itself. All its pharmacological effects have not yet been fully elucidated, even with modern technology.
　
On the other hand, there are many plants in Japan that have not yet been fully utilized.
As a phytotherapist who uses the power of plants, I would like to think about the future of people and nature once again, and take action through trial and error to find better methods.
　
　

What are we doing?

Phytotherapy× development of unused resources
Many initiatives to utilize unused resources have been announced in the past, but we believe that we need to continue to work on them sustainably and from diverse perspectives, and we thought that a new approach to phytotherapy would be useful.
　
Phytotherapy is a traditional therapy that utilizes the bioactive components of plants to help with daily physical and mental health, disease prevention, and recovery periods.
　
All plants, including those that would otherwise be discarded, have the power to survive. We will find ways to use it from the perspective of supporting daily health.
　
　

Commitment to the product

「LIFE SYRUP -Akamatsu / Echinacea-」
This product was born from an encounter with red pine, which would be discarded if it was left as it is due to thinning and pruning in Nagano Prefecture.
Pine is a plant that has been close to people's health since ancient times. There, a phytotherapist came up with a combination of herbs that can be relied on for daily self-care from scratch and developed a recipe.
　
It is a blend of herbs such as echinacea, which has been attracting attention since the Corona disaster, as well as rosemary and thyme, which bring out the body's natural health.
In addition, ingredients familiar to Japan, such as yuzu and ginger, were added to give it a warm taste.
　
The scent of the plant that escapes into your nose when you drink it is also a syrup that you want to taste slowly. Especially if you put it in hot water, it is recommended because the scent rises easily with the steam.
　
The reason why I chose the form of syrup this time was because I wanted to make it easy to use on a daily basis and easy for people who are new to phytotherapy and men who are new to phytotherapy.
Please enjoy the syrup that is close to your daily life so that you can create an opportunity for each person to take care of their own mind and body.
　
　
In addition to creating products that utilize unused resources, ISSOW also aims to take back as many unused resources as possible and utilize them in various activities.
In the packaging materials used during delivery, we use leftover cloth to protect products, and we collect paper discarded from printing factories and use it as a cushioning material to fill in gaps. We hope that you will also understand these efforts.
　
　

Who are supporting us?

We have received happy words from those who have drunk it, such as "I don't like herbs, but I can drink this!", "The gentle sweetness is just right", "The taste is easy for children to drink, which is helpful", and "The aroma that rises when you mix it with hot water is soothing".
　
【Main customer segments】
Men and women in their late 20s to 40s
・ Those who are striving for work and childcare
・ Those who are worried about changes in physical condition due to age
・ Those who are interested in nature and health and want to value daily self-care
・ Those who sympathize with sustainable manufacturing such as consideration for the environment and utilization of unused resources
・ Those who value the story and values behind it
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