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ILR
This is ILR, a sneaker pump born in Taiwan. In fact, it is a brand created by the founder who jumped out of one of the leading companies in Taiwan, a major shoe manufacturing country. Comfort guaranteed!!
1
Anyway, it's light!
In addition to that, it is a high-quality multifunctional shoe that has high cushioning, softness that is gentle on the feet, convenience that can be put on and taken off, water repellency, and even machine washable!
2
A new shoe called "Sneaker Pumps" that combines the best of sneakers and pumps!
You can enjoy the comfort of sneakers while dressing up. The 4cm heel also has a stretching effect!
3
Produced in a dedicated factory independent of one of the world's leading Taiwanese shoe manufacturers. From there, we import directly to Japan, so we can deliver it at the lowest cost!
Brand Owner
More about the Brand Owner
REAL SHOES
REAL SHOES
I am a Japan person who loves Taiwan and of course shoes.
I fell in love with ILR at first sight, which I happened to meet, and I was even more excited because it was a Taiwanese brand, so I asked the Taiwanese president to handle it exclusively in Japan.
I hope that more Japan women will wear this ILR, relieve the stress of their busy days, and help them have a good time!
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
IT WAS AROUND 2018 THAT I MET THE FOUNDER OF ILR, MR. ANSEL, A TAIWANESE NATIONAL, IN TOKYO.
I've always been a shoe lover, so I've seen a lot of shoes. Among them, the unique design of ILR's shoes against the background of Taiwanese culture and the products that incorporate the high technical level of ANSEL into their stylish designs were not found in other brands.
Since then, I have only been in contact with Mr. ANSEL occasionally, but due to the pandemic since 2020, I have come to feel that the role of shoes is changing.
In particular, when I see on the news every day that many women in the medical and nursing care fields are having an even worse time due to the pandemic, I suddenly remembered ILR's shoes and began to think about how I could contribute to society with these shoes.
Then, in 2021, we decided to take one of the ILR models at MAKUAKE and introduce shoes that support women who are having a hard time in a project called "Angel Shoes for Women Working Indoors".
As a result, although we have reached our goal, we have not reached the level where we can make ILR known to many people.
Since then, I have been marketing mainly on social media, although it is a small thing, believing that ILR shoes can bring comfort to more women's work and daily lives.
While receiving happy comments such as "easy to wear" and "cute" from people who have actually worn them, I still have the desire to do my best to spread this brand and shoes in Japan.
It's still a small brand, but if you agree with that feeling, I would appreciate it if you could reach out!
What are we doing?
As mentioned above, in the spring of 2022, we decided on the theme of "For those who work indoors" during the coronavirus pandemic and submitted ILR to the MAKUAKE project. In fact, even in 2021, we brought its lightness to the forefront and put it on MAKUAKE with the catchphrase "air shoes". However, the results were brilliant.
This has also accelerated due to the Corona disaster, but in the current shoe market, men's leather shoes and women's shoes are steadily losing their share, and instead more and more people are wearing sneakers for work.
ILR shoes are like women's shoes and sneakers added and divided by two, and we call them "sneaker pumps". After two MAKUAKEs, it seems that we are gradually beginning to see what role ILR can play in the Japan shoe market in the future and what kind of people it can help in the future.
Although we are starting to see our target customer base and have absolute confidence in our products, we have not been able to invest enough in ILR's expansion in the Japan market for various reasons.
The main activities start with the creation of the website, the update of the Instagram account, and the sale on the e-commerce site. It's also very unfortunate that we haven't been able to roll it out in physical stores yet.
Marketing by Instagram has reached a state where it can receive a lot of "likes", but it is quite difficult to connect it to actual purchases. I think this is a situation where we have not been able to overcome the barrier of "I don't like shoe brands I don't know if they don't fit my feet, and I don't feel like buying them."
On the other hand, those who have worn it once have received high evaluations, and it is also true that the percentage of repeat purchases is high.
Currently, we are in a situation where we are thinking about our next move while not damaging this brand entrusted to us by Mr. ANSEL and not selling it excessively cheaply.
Commitment to the product
1,Thick-soled sneaker pumps
・ With a sole that is as thick as a 4 cm heel, you can experience the comfort of a "fluffy cushion" while improving your style. You can wear it for one day and not get tired!
・ There are multiple upper designs, and in addition to the difference in shapes such as pump type, loafer type, and type with strings, you can choose from a wide variety of vivid and cute colors unique to ILR!
・ Many ordinary pumps that can be worn are flaky and difficult to walk on, but ILR's sneaker pumps fit firmly on the rear foot and have a structure that allows you to walk firmly.
・ Common to most ILR models, we use a fabric called "sandwich mesh" that combines stretchability and breathability, so it doesn't get stuffy even if you sweat! In addition, it is water-repellent, so it is difficult to bleed even if it rains a little!
・ This is also common to all models and can be washed in a washing machine. Remove the insoles and put them in the net for a soft wash, and they dry easily after washing, so if it's sunny, you can wear them again the next day!
2,Thin Bottom Sneaker Pumps
・ After all, it is ultra-light with an average weight of 110g (23cm) per foot! Shoes that are generally called lightweight are shoes weighing less than 150g, so they are overwhelmingly light compared to that!
・The sole, which has more than enough cushioning and resilience even with a thin sole, is unique to ILR, which is made in a dedicated factory with a high level. Despite the fact that rubber is not used to reduce weight, it does not wear out easily and can be worn for a long time!
・ "Angel shoes", which were also popular at MAKUAKE, can be used as sandals outdoors in hot weather. In addition, indoors, as high-performance slippers throughout the year, you can feel a completely different effect on your feet by wearing them all day. Angel shoes are the lightest on one foot and weighing 90g!
Who are supporting us?
1. Customer base
・ Moms with small children who don't give up on fashion can wear them without using their hands at the entrance ⇒ run with their children as they are, and they are more fashionable than sneakers!
・ Those who work in professions that often take off and put on shoes, those who stand or move all day and cannot wear sneakers⇒ those who are in the medical / nursing care industry, school teachers, store workers, beauty workers, etc.
・Thin-soled sneaker pumps are lightweight and not bulky, making them ideal for traveling!
2, Buyer's voice (excerpt from review on BASE site)
*27 out of 27 BASE reviews are GOOD!
〇 It's lighter than I imagined, fits my feet properly, doesn't come off when I run, and is very comfortable to wear. I don't think it will feel tight even if it is wide. (Thin bottom)
〇 I bought it for my own use. There is no feeling of tightness or cramping, and it is very light! !! The heel also fits firmly without fluttering. I like the fact that it is easy to match with any outfit. Even if you wear it barefoot, it feels smooth and comfortable, so I want to enjoy going out with bare feet this summer. (Thin bottom)
〇 The beige I bought last time was comfortable to wear, so I gave it to my mother, so I bought it again for myself. There is a slight accent on the white, and it is easy to match with any clothes. Even if it gets dirty, it can be washed in the washing machine, so I will wear it more and more! (Thin bottom)
〇 I bought it and wore it immediately! Very light and easy to walk! You can quickly wear it with bare feet. The red flowers that you can see at a glance are stylish. (Thin bottom)
〇Surprisingly light! And soft! It's water-repellent, so it's nice to be able to go on rainy days! (Sneaker type)
〇 Light and cute! I'm also praised by the people around me. I also ride a bicycle for my work as a visiting nurse, but I wear (^^) it every day without worrying about the strings unraveling It is also clean and good ♪ that it is water-repellent and machine washable (sneaker type)
ILR
This is ILR, a sneaker pump born in Taiwan. In fact, it is a brand created by the founder who jumped out of one of the leading companies in Taiwan, a major shoe manufacturing country. Comfort guaranteed!!
1
Anyway, it's light!
In addition to that, it is a high-quality multifunctional shoe that has high cushioning, softness that is gentle on the feet, convenience that can be put on and taken off, water repellency, and even machine washable!
2
A new shoe called "Sneaker Pumps" that combines the best of sneakers and pumps!
You can enjoy the comfort of sneakers while dressing up. The 4cm heel also has a stretching effect!
3
Produced in a dedicated factory independent of one of the world's leading Taiwanese shoe manufacturers. From there, we import directly to Japan, so we can deliver it at the lowest cost!
Brand Owner
More about the Brand Owner
REAL SHOES
REAL SHOES
I am a Japan person who loves Taiwan and of course shoes.
I fell in love with ILR at first sight, which I happened to meet, and I was even more excited because it was a Taiwanese brand, so I asked the Taiwanese president to handle it exclusively in Japan.
I hope that more Japan women will wear this ILR, relieve the stress of their busy days, and help them have a good time!
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
IT WAS AROUND 2018 THAT I MET THE FOUNDER OF ILR, MR. ANSEL, A TAIWANESE NATIONAL, IN TOKYO.
I've always been a shoe lover, so I've seen a lot of shoes. Among them, the unique design of ILR's shoes against the background of Taiwanese culture and the products that incorporate the high technical level of ANSEL into their stylish designs were not found in other brands.
Since then, I have only been in contact with Mr. ANSEL occasionally, but due to the pandemic since 2020, I have come to feel that the role of shoes is changing.
In particular, when I see on the news every day that many women in the medical and nursing care fields are having an even worse time due to the pandemic, I suddenly remembered ILR's shoes and began to think about how I could contribute to society with these shoes.
Then, in 2021, we decided to take one of the ILR models at MAKUAKE and introduce shoes that support women who are having a hard time in a project called "Angel Shoes for Women Working Indoors".
As a result, although we have reached our goal, we have not reached the level where we can make ILR known to many people.
Since then, I have been marketing mainly on social media, although it is a small thing, believing that ILR shoes can bring comfort to more women's work and daily lives.
While receiving happy comments such as "easy to wear" and "cute" from people who have actually worn them, I still have the desire to do my best to spread this brand and shoes in Japan.
It's still a small brand, but if you agree with that feeling, I would appreciate it if you could reach out!
What are we doing?
As mentioned above, in the spring of 2022, we decided on the theme of "For those who work indoors" during the coronavirus pandemic and submitted ILR to the MAKUAKE project. In fact, even in 2021, we brought its lightness to the forefront and put it on MAKUAKE with the catchphrase "air shoes". However, the results were brilliant.
This has also accelerated due to the Corona disaster, but in the current shoe market, men's leather shoes and women's shoes are steadily losing their share, and instead more and more people are wearing sneakers for work.
ILR shoes are like women's shoes and sneakers added and divided by two, and we call them "sneaker pumps". After two MAKUAKEs, it seems that we are gradually beginning to see what role ILR can play in the Japan shoe market in the future and what kind of people it can help in the future.
Although we are starting to see our target customer base and have absolute confidence in our products, we have not been able to invest enough in ILR's expansion in the Japan market for various reasons.
The main activities start with the creation of the website, the update of the Instagram account, and the sale on the e-commerce site. It's also very unfortunate that we haven't been able to roll it out in physical stores yet.
Marketing by Instagram has reached a state where it can receive a lot of "likes", but it is quite difficult to connect it to actual purchases. I think this is a situation where we have not been able to overcome the barrier of "I don't like shoe brands I don't know if they don't fit my feet, and I don't feel like buying them."
On the other hand, those who have worn it once have received high evaluations, and it is also true that the percentage of repeat purchases is high.
Currently, we are in a situation where we are thinking about our next move while not damaging this brand entrusted to us by Mr. ANSEL and not selling it excessively cheaply.
Commitment to the product
1,Thick-soled sneaker pumps
・ With a sole that is as thick as a 4 cm heel, you can experience the comfort of a "fluffy cushion" while improving your style. You can wear it for one day and not get tired!
・ There are multiple upper designs, and in addition to the difference in shapes such as pump type, loafer type, and type with strings, you can choose from a wide variety of vivid and cute colors unique to ILR!
・ Many ordinary pumps that can be worn are flaky and difficult to walk on, but ILR's sneaker pumps fit firmly on the rear foot and have a structure that allows you to walk firmly.
・ Common to most ILR models, we use a fabric called "sandwich mesh" that combines stretchability and breathability, so it doesn't get stuffy even if you sweat! In addition, it is water-repellent, so it is difficult to bleed even if it rains a little!
・ This is also common to all models and can be washed in a washing machine. Remove the insoles and put them in the net for a soft wash, and they dry easily after washing, so if it's sunny, you can wear them again the next day!
2,Thin Bottom Sneaker Pumps
・ After all, it is ultra-light with an average weight of 110g (23cm) per foot! Shoes that are generally called lightweight are shoes weighing less than 150g, so they are overwhelmingly light compared to that!
・The sole, which has more than enough cushioning and resilience even with a thin sole, is unique to ILR, which is made in a dedicated factory with a high level. Despite the fact that rubber is not used to reduce weight, it does not wear out easily and can be worn for a long time!
・ "Angel shoes", which were also popular at MAKUAKE, can be used as sandals outdoors in hot weather. In addition, indoors, as high-performance slippers throughout the year, you can feel a completely different effect on your feet by wearing them all day. Angel shoes are the lightest on one foot and weighing 90g!
Who are supporting us?
1. Customer base
・ Moms with small children who don't give up on fashion can wear them without using their hands at the entrance ⇒ run with their children as they are, and they are more fashionable than sneakers!
・ Those who work in professions that often take off and put on shoes, those who stand or move all day and cannot wear sneakers⇒ those who are in the medical / nursing care industry, school teachers, store workers, beauty workers, etc.
・Thin-soled sneaker pumps are lightweight and not bulky, making them ideal for traveling!
2, Buyer's voice (excerpt from review on BASE site)
*27 out of 27 BASE reviews are GOOD!
〇 It's lighter than I imagined, fits my feet properly, doesn't come off when I run, and is very comfortable to wear. I don't think it will feel tight even if it is wide. (Thin bottom)
〇 I bought it for my own use. There is no feeling of tightness or cramping, and it is very light! !! The heel also fits firmly without fluttering. I like the fact that it is easy to match with any outfit. Even if you wear it barefoot, it feels smooth and comfortable, so I want to enjoy going out with bare feet this summer. (Thin bottom)
〇 The beige I bought last time was comfortable to wear, so I gave it to my mother, so I bought it again for myself. There is a slight accent on the white, and it is easy to match with any clothes. Even if it gets dirty, it can be washed in the washing machine, so I will wear it more and more! (Thin bottom)
〇 I bought it and wore it immediately! Very light and easy to walk! You can quickly wear it with bare feet. The red flowers that you can see at a glance are stylish. (Thin bottom)
〇Surprisingly light! And soft! It's water-repellent, so it's nice to be able to go on rainy days! (Sneaker type)
〇 Light and cute! I'm also praised by the people around me. I also ride a bicycle for my work as a visiting nurse, but I wear (^^) it every day without worrying about the strings unraveling It is also clean and good ♪ that it is water-repellent and machine washable (sneaker type)
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