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Hippobloo

Hippobloo

ヒッポブルー
Vendor
株式会社ゴムの木農園
Fluffy and comfortable natural rubber flip-flops. High-quality latex (sap of rubber trees) is processed into bubble rubber to create a pair that does not tire or hurt your feet.
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Invoice registration number

T9200001008641

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About the brand

Fluffy and comfortable natural rubber flip-flops. High-quality latex (sap of rubber trees) is processed into bubble rubber to create a pair that does not tire or hurt your feet.
1
Natural rubber is plant-based and biodegradable, so it is also characterized by low environmental impact.
2
As a "standard flip-flops", Hippobloo has returned to its origins in both materials and manufacturing methods to maintain its classic functional beauty.

More about the Brand Owner

今村　正人

MASATO IMAMURA

Representative of Rubber Tree Farm Co., Ltd.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We at Hippo Blue were born because we wanted to solve the problem of many people who "wear flip-flops and their feet hurt".
　
Flip-flops are essential for summer beaches and daily relaxation. However, traditional products are made of hard materials, which can cause feet to hurt or the thong to dig into and be uncomfortable after wearing them for a long time. In order to solve such a problem from the root, we turned our attention to Thailand, which is the world's largest producer of natural rubber.
　
They discovered that flip-flops, made from the sap of natural rubber grown in the rainforests of Thailand, can achieve marshmallow-like softness. I was convinced that this material would significantly reduce the burden on my feet and provide an ideal fit that would not get tired even if I wore it all day.
　
Moreover, we aimed for more than just comfort; Based on the concept of "friendly to people and nature," we wanted to realize manufacturing that takes into account the people who use it, the people who make it, and the global environment. Unlike petroleum-derived materials, natural rubber is an environmentally friendly material that absorbs carbon dioxide during the growth process and returns to the soil after use. By using this sustainable material, Hippo Blue was born as a flip-flops brand that provides the best comfort while minimizing the impact on the global environment.

What are we doing?

In order to realize the Hippo Blue worldview, we value the concept of "three gentleness".
　
Creating user-friendly products
The first and foremost thing is the gentleness of the wearer's feet. The use of 100% natural rubber provides marshmallow-like softness. All of the nail straps are made of natural materials, so your toes don't hurt and you won't get tired even if you wear them for a long time. If you have feet hurt from traditional flip-flops, this is a must-try for you to experience.
　
User-friendly working environment
Our partner factories in Thailand produce flip-flops by hand with careful handwork one by one. We are working to create a working environment that minimizes the amount of hazardous substances used in the process and prioritizes the health and safety of the people who make them. While valuing the traditional manufacturing methods, we strive to operate our factories in accordance with modern safety standards.
　
Environmentally friendly material selection
The rubber tree used as a raw material is grown in the natural forests of Thailand. They absorb carbon dioxide during the growth process, contributing to the reduction of greenhouse gases. In addition, flip-flops made of natural rubber are easily crushed by heat after use, and are decomposed by microorganisms, and eventually return to the soil. It is a truly sustainable product that is very different from petroleum-derived synthetic materials.

Commitment to the product

We would like to introduce Hippo Blue's main products.
　
Original（Men's & Women's）
This is our flagship model and has a standard design that can be used by both men and women. It features a thicker sole, allowing you to feel the softness of a marshmallow the most. They come in a wide range of colors, including Jungle, Indigo, Azalea, Aloe, Parrot, and Rubbertree, among other beautiful nature-inspired shades. They are perfect for everyday use as well as on the beach, and many customers have told us that once they are worn, they cannot go back to other flip-flops.
　
Slim（Women's）
This model has a slimmer and more classy silhouette, designed for women's feet. We offer feminine sophisticated colors such as Citrus, Shine, and Matahari. Recommended for those with low instep or those looking for a better fit. It is made of 100% natural rubber material, which is the same as the original model, so the softness and comfort remain the same.
　
Kids'
This model is suitable for children and is available in cute colors such as Lavender. It is made from the same 100% natural rubber material as the adult one and is designed to be gentle on children's soft feet. We will protect the feet of growing children and support them in making summer memories. Parents and children can wear matching hippo blue and enjoy a special time by the sea.

Who are supporting us?

Hippo Blue is supported by people of all ages who love nature and seek comfort.
　
Main customer groups
It is popular among families with children, mainly men and women in their 20s and 50s who are highly environmentally conscious. In particular, it has received high praise from those who have experienced foot pain from traditional flip-flops, those who are particular about natural materials, and those who practice a sustainable lifestyle.
　
Features of the store
It is available at select shops, outdoor equipment stores, and lifestyle general stores nationwide. In particular, it goes well with stores that actively handle organic and environmentally friendly products, and it is a big attraction that you can actually pick it up and experience the softness at the store.
　
What customers say
We have received many comments such as "I was impressed by the softness of the marshmallow", "My feet don't get tired even if I wear it all day", and "I was surprised that it is so comfortable even though it is an environmentally friendly material". Many people purchase it repeatedly, and more and more people recommend it to their family and friends.
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