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Grow towel

Grow towel

ソダテルタオル
Vendor
株式会社英瑞
A mysterious towel that "grows" the more you use it, both in appearance and in texture. Every time I wash it, it grows comfortably and becomes more lovely. What we want to deliver is a rich time that can be obtained through towels.

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Invoice registration number

T1011201000654

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About the brand

A mysterious towel that "grows" the more you use it, both in appearance and in texture. Every time I wash it, it grows comfortably and becomes more lovely. What we want to deliver is a rich time that can be obtained through towels.
1
Every time you wash it, it grows fluffy and plump.
2
Water absorption and quick-drying will also grow.
3
It sheds less fluff and can be used for a long time.

More about the Brand Owner

株式会社英瑞

A-Z CORPORATION

Planning, manufacturing, sales, import and wholesale of towel products and textile products ・Planning, manufacturing, and sales of our own brand towels ・OEM (made-to-order) towel manufacturing, import and wholesale
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Ten years ago, we wanted to provide new value through towels.
We have launched the "Nurture Towel" brand.
　
The encounter with the yarn "Spongeee Cotton 100®︎" that swells as it is washed
It was an epoch-making encounter that overturned the common sense of towels as consumables.
　
I was convinced that towels can still evolve.
　
There are five new values of "Nurturing Towels".
　
time
The time you spend living together changes the way you grow up.
You can even enjoy spending time with towels.
　
attachment
One of the benefits of "Nurturing Towel" is
To be able to grow a towel in the world by yourself.
There is fun in the process, and a special excitement awaits the place where it is grown.
　
personification
The word "nurture" is often used for things that have life.
By treating this towel as if it were a living thing, you can nurture it with love.
　
change
The comfort of "nurturing towels" is constantly changing.
And instead of getting older, it evolves.
The sheer number of changes and the fun of evolution are the real pleasures of "Nurturing Towels".
　
quality
Of course, the "nurturing towel" is of high quality.
And it will become even easier to use by growing it.
In other words, new condition is just the beginning.
　
Plump, fluffy, beyond – the more you use it, the more you get used to it.
What we want to deliver is a rich time that can be obtained through towels.
A pleasant feeling when you bury your face in a towel after washing your face in the morning. After bath time at night, relax while putting a towel on your body. What we want to deliver through the towels we grow is a relaxing and rich time. You can give it to others, or you can have a towel for yourself. You'll need a towel for everyone to use, but it's okay to have your own luxury one. With the hope of "creating new value in the future," we continue to make it carefully and wholeheartedly today.

What are we doing?

　
As the name "Sponge Cotton 100®" suggests, although it is 100% cotton, it swells with air and absorbs water quickly.
"Growing yarn" that dries quickly. Towels that take advantage of these characteristics become plump and soft every time they are washed. Rather than "growing up",
It's as if you're "nurturing" them.
In addition, we have made improvements such as comfort and design that make you want to use it every day, and "Nurture Towel" was born.
　
　
　

Commitment to the product

　
"Fais moi calin! )』
　
Baby series of nurturing towels "Fais moi calin! )』。
This word is used by children to say, "Squeeze it!"
It is a French phrase that is often used when expressing deep affection.
Freshly born soft skin, full of gentleness
I want to wrap her in a towel and give her a tight hug.
As "My first towel" growing up together while receiving plenty of family love,
It is designed to be used not only in infancy but also when growing up.
　
"24/7 (Twenty Four Seven)"
　
I hope that life with "nurturing towels" will be richer.
Original goods designed with such thoughts.
Just like towels, they are simple and comfortable, and they are suitable for the daily life of the user.
So that you can be by your side 24 hours a day.
While enjoying the special commitment and the attachment that deepens the more you use it
It is "24/7 (Twenty Four Seven)" that I want you to have.
　
"Yellow Ribbon"
　
A healthy and fashionable design that attracts you instantly.
The individuality of a single yellow ribbon accentuates a minimalist lifestyle.
It has a somewhat sporty look and is refreshing and comfortable even for sweaty skin.
Even when it's active, I want to take it with me.
The texture of the standard "nurturing towel" remains the same,
It is a series that can be used more daily and casually.
　
　
　

Who are supporting us?

"Fais moi calin! )』
　
It is supported by those who are looking for a gift for the celebration of childbirth, and mothers and fathers who want to choose towel products made of materials that are gentle on the skin of babies and small children.
　
"24/7 (Twenty Four Seven)"
　
Towel original goods that grow to enrich your daily life with towels. Since it is used 24 hours a day, every day, it means that I want you to use it with special care.
Those who are particular and cherish attachment. It is supported by those who like public baths, saunas, sports, leisure, etc.
　
"Yellow Ribbon"
　
Those who are required to change the towels used at home. It is supported by those who use it in exercise scenes such as sports and gyms.
　
　

Brand review for Grow towel

Reviews, word-of-mouth, and impressions from buyers who purchase this brand
Showing 1 of 1 results
Daily Necessities
Posted on
7/10/25
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オーナー夫婦で実際に使用してみてサイズ感、肌触り、吸水性、色の選択肢に満足し取り扱っています。まだ、売れ行きは良くないですが今後に期待です。肌触りが体験できるサンプルがあるといいかなと思います。
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