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SUCERA

SUCERA

スウセラ
Vendor
丸健製陶株式会社
Porous ceramic miscellaneous goods that absorb water and can be used hygienically for a long time

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Invoice registration number

T9200001021017

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About the brand

Porous ceramic miscellaneous goods that absorb water and can be used hygienically for a long time
1
We use soil developed in-house to make household goods that take advantage of the water absorption function
2
Functionally, it is the same as diatomaceous earth and low-temperature calcined products, but it is a product that can be washed or bleach by firing at high temperature and increasing strength
3
We manufacture it in-house from the prototype with the theme of "cute" and finish it carefully by hand with affection

More about the Brand Owner

長江朋弘

TOMOHIRO NAGAE

After studying sculpture at an art school in Tokyo, he joined Maruken Ceramics Co., Ltd. (his parents' house) and was involved in the manufacture of Western-style tableware. He inherited his father's company from Heisei 20, but he questioned mass production with only price competition, and stopped the tunnel kiln and downsized the business. He took on the challenge of developing a new soil and spent three years perfecting his own porous pottery soil. Trademark registered as sucking ceramic "Suucera". Currently, he is also involved in the design and prototype production of his own products.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"It's a waste to throw it away", so the next generation of strong and washable Mino ware
　
Commonly distributed aroma diffusers and diatomaceous earth coasters tend to be disposable. Low-temperature calcined materials and diatomaceous earth are brittle and cannot be washed and used repeatedly even if they get dirty.
Wanting to change this situation, we developed our own ceramic raw material "Suucera" to create "water-absorbent and durable pottery items that can be washed and used repeatedly," and started to create products that are close to our daily lives.
　
　

What are we doing?

"Absorbing", "evaporating", and "strong" are the next generation of pottery "Suucera"
　
We produce porous ceramic household goods that absorb water and can be used for a long time, rather than being disposable.
Suusera is a new ceramic raw material that has never been seen before, completed under the joint development of Maruken Ceramics and the Gifu Prefectural Ceramic Research Institute. It is fired at a high temperature of 1250 degrees Celsius, just like general pottery, to increase density and strength. Therefore, it has both water absorption and evaporation properties that have not been found in previous ceramic products.
At Suusera, we are developing products that reduce disposability and can be used repeatedly. It is easy to care for and hygienic to use, and it has a thin and delicate design that was difficult to use with diatomaceous earth, and we aim to make it something that can be used for a long time with love.
　

Commitment to the product

In addition to the excellent water absorption and evaporation properties of Suucera, we take advantage of its high strength and ability to wash and bleach with water to produce a variety of household goods.
　
● Aroma diffuser
・ A type that puts essential oils in a container
In the birth series, if you put essential oil in a container, the diffuser will absorb the oil and diffuse the scent. When you don't need the scent, you can keep the lid on to prevent it from spreading and enjoy it as an object.
　
・ Type that drips essential oils directly
If the diffuser is soaked with essential oils in a few doses, the aroma will diffuse for 2-7 days. If you want to get dirty or get rid of the scent, you can clean it with bleach.
　
● Humidifier
Taking advantage of the characteristics of soil with excellent water absorption and evaporation, it is an eco-friendly naturally vaporizing humidifier that does not turn on the power.
Depending on the wind and the indoor temperature and humidity, the absorbed moisture is gently released.
　
● Soap dish
Absorbs excess moisture from wet bar soap.
If it gets dirty, it can be washed in the same way as ceramic dishes. If the soap becomes clogged and the water absorption decreases due to long-term use, soaking it in hot water will bring out the soap and dirt clogged inside and restore the water absorption.
　
● Water absorption coaster
It quickly absorbs condensation water droplets on the cup, so you can spend a comfortable time without staining the table. If it gets dirty, it can be washed or bleached in the same way as dishes.
　

Who are supporting us?

It is mainly handled by general stores, select shops, souvenirs of tourist spots, etc.
　
It's perfect for those who want to be environmentally conscious and reduce disposables, as well as those looking for items that are clean and easy to maintain.
It is used by many people as an item that makes daily life more comfortable.
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