A truth that does not change and has the property of being applicable to anyone, anywhere, at any time.
Equal Eternal Verities is a brand that values the relationship between hair and skin.
Eternal Verities is a brand created as a natural organic cosmetics. We have developed it with the aim of being a brand that can exceed the expectations of many users for natural organic cosmetics.
The concept is the Buddhist "truth" and the product consists of three keywords.
Truth is the truth that can be understood by anyone, anywhere, at any time.
We are always living with the Divine Universe under the principle of truth.
People and nature maintain a deep relationship with each other, and the skin changes every day, just as it breathes.
Eternal Verities was born to respond to many changes in the environment, human emotions, and rhythms of life.
We are not only considerate of people and the environment, but we also want to deliver products that allow everyone to experience the feeling of using them on their skin and hair. In order to create ethical cosmetics that have never existed before, the most important thing in this development was
1) The product must be organic, natural and feel solid results.
2) Ethical elements must be incorporated.
3) Contribute to the cosmetics industry by using new ingredients that are not yet well known.
4) There are elements that can be transmitted to the world for the first time in Japan
It was to achieve these four things.
In particular, for 3, Eternal Verities recommends the concept of "ethical science" that maximizes the power of nature's blessings by using "exosomes extracted from plants and fruits" as new raw materials in two items.
In addition, for 4, we obtained Japan's first Cosmos Natural certification for "sleeping perfume", which is rare in Japan.