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People and Feet

People and Feet

ヒトトアシ
Vendor
合同会社ディーメド
Live your life on your own feet until the very end. A footwear brand that supports people's health and daily life from the ground up.
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Invoice registration number

T6090003002153

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About the brand

Live your life on your own feet until the very end. A footwear brand that supports people's health and daily life from the ground up.
1
COCCACU™ insoles independently developed by physical therapists based on extensive foot data and backed by specialized knowledge. Foot healthwear that supports the lives of people worn from the feet.
2
A unique design that not only absorbs shock and addresses foot troubles but also targets the 'foot skeleton.' Since it supports your feet all the time except when you're barefoot, I'm proposing a new category: the 'Core Footbed.'
3
We offer suggestions to a wide range of people, including women and seniors troubled by foot problems, children seeking to improve posture and physical performance, sports users, and active users.

More about the Brand Owner

根津 憲継

NORITSUGU NEZU

As a physical therapist, I have produced over 5,000 pairs of custom-made insoles in medical settings. He studied podiatry medicine in the United States and has made insoles for athletes and people with foot concerns. Has previously been responsible for developing custom-made medical insoles at an insole manufacturer. Numerous seminars and media coverage.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

Auto-translated
We aim to create a society where people can walk on their own feet until the end of their lives.
People and Feet ® is a foot healthwear brand aiming to create a society where people can walk on their own feet until the end of their lives.
　
　
Feet are the foundation of the body that supports every day of standing, walking, and going out. That's why it affects not only your legs but also your knees, lower back, body, and posture. However, in Japan, the importance of foot care is still not fully understood. Many people have concerns related to their feet and end up taking care of themselves from the very beginning——。
　
Through interacting with specialists such as doctors, physical therapists, and shoe fitters in the field, we have come to realize that "when your feet are well balanced, every step you take every day changes."
　
That's why we want to share the value of cherishing your feet with as many people as possible. Facing the quality of daily life that starts from the feet, we gently support the daily lives of those who wear them. That is the origin of the brand 'People and Feet ®.'

What are we doing?

Except when barefoot, it's always on top. So, the core footbed.
A fact that's often forgotten is that people always stand on insoles wearing shoes except when they're at home.
That is why 'COCCACU' is developing the insole 'COCCACU ®™,' which focuses on the 'skeletal structure of the foot.'
　
Unlike typical insoles that only wrap around softness, this three-dimensional insole is based on American podiatry design theory, supporting the foot with a hard "skeletal correction plate" and allowing the foot to move naturally.
　
　
The development is led by physical therapists. Based on foot data from over 4,000 people and clinical knowledge, it was designed to suit the daily lives of Japanese people.
The three functions of heel support, core footbed, and neutral balancer work together to guide your feet to a neutral position without strain.
　
　
"Except when barefoot, always above this." — That's why, as a new category beyond insoles, the Core Footbed, it supports every day from the ground up.

Commitment to the product

Being able to walk correctly enriches your life. Meticulously designed with meticulous care.
Walk correctly. Just by doing so, the body naturally improves its performance and protects the feet and body from various accidents, injuries, and troubles.
　
With COCCACU™ insoles, you just put them inside your shoe. It naturally controls foot movement to an ideal movement without conscious effort, enabling you to "walk correctly."
　
　
The key to this is the "bone structure correction plate" on the back. By bringing the foot closer to an ideal skeletal state without strain, such as when the foot is lifted, the natural functionality of the foot is brought out. This is the unique concept of 'Core Footbed' at People and Feet ® / COCCACU™.
　
　
The insole lineup is available in three lines to suit your needs. Each model features carefully selected materials so you can utilize it according to your needs and objectives.
All models retain the basic bone structure correction design while featuring antibacterial and deodorizing treatments, allowing you to wear them comfortably every day. Please also check out the product pages.
　
　
The size lineup is professional-grade, available in seven carefully selected sizes (21.5 to 28.5 cm). We aim to be the best choice for those who want to focus on foot care and healthcare from now on.

Who are supporting us?

A trusted brand supported by experts.
Human and foot ® insoles are loved by people of all ages and lifestyles.
　
　
From women and seniors who stand for jobs or walk frequently every day, to active individuals who focus on posture and exercise, and those who engage in sports. Over 60% of buyers are women, making it a popular choice among those working in medical and nursing care settings.
　
Sales are available through the official online shop, Amazon, and retailers nationwide. We carry items at shoe specialty stores, osteopathic clinics, chiropractic clinics, salons, and clinics—places where you can receive specialized consultations about your feet.
　
Experts such as physical therapists, occupational therapists, and shoe fitters have also evaluated its design as "able to support the leg's structure by utilizing it." As a brand that supports daily life from the ground up, we will continue to support each individual's daily life.
　
[Customer Feedback]
■ Women / Potential
"It's my first time using insoles, and now it's unbelievably comfortable."
　
■ Men / Foot Care
"From the moment I put them on, I thought, 'With this, I can walk endlessly,' the comfort has changed so much."
　
■ Women / Potential
"First of all, it feels like it's being firmly supported, and my footing is very stable. I could tell even myself that my way of walking had changed."
　
■ Women / Potential
"It feels like I'm using muscles I don't usually use. It seems worth continuing every day. I liked it."
　
*Excerpted from reviews from retailers and Amazon, etc. These are personal impressions and do not guarantee effectiveness.
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