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MAGNOLIA
An aroma brand that prepares the mind and life. Based on the idea of aroma reading, "the scent you choose is meaningful," we plan and develop items that "enjoy living with fragrances."
1
We are trying to make it easy to use anytime, anywhere, in a price range that is easy to continue, and 100% naturally derived.
2
Craftsmanship that is conscious of the connection between fragrance and heart. Supervised by the Aroma Reading Association.
3
Selection of materials with low environmental impact and small-lot manufacturing. Some of the manufacturing is done at a facility for the disabled in Niigata Prefecture.
Brand Owner
More about the Brand Owner
笹本 英恵
HANAE SASAMOTO
After learning the wisdom of plants and fragrances under Chiaki Yoshikawa, who has been a leader in the organic industry, and establishing a Jurlique Certified Therapist Training School, she established the organic select shop Matsurica and the Aroma Reading Association. After more than 20 years of activities centered on fragrance, MAGNOLIA was established in June 2021. At his atelier in Yoyogi Uehara, he holds private sessions on fragrance and WS on aroma readings, while developing items that connect scents and hearts. He has a reputation for his perfume sense and ideas inspired by Organic Journey, as well as his deep knowledge of natural cosmetics, and also produces aromas and teas.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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Invisible scents as a guidepost for life.
Through fragrance, we aim to align our minds and lives.
The origin of MAGNOLIA is a small organic select shop called matsurica, which I started in 2008.
Introducing the efforts of various brands based on the standard of "organic = stimulating the essence". Thanks to the selection of only friend brands, the developer himself was able to convey to the customer new values (fermentation, organic cosmetics, raw chocolate, etc.) that were rare at the time. People from the health and beauty industry, creators, customers from Japan and overseas, and people from various genres gather to make it a place called "Matsurica is a terminal". I think my experience at matsurica has inspired MAGNOLIA's creativity a lot.
In order to concentrate on scent-based activities, matsurica will close at the end of 2023, and the Yoyogi Uehara store will be taken over as MAGNOLIA's atelier. In fact, activities to convey the power of fragrance date back to before the establishment of MATSURICA. Under Chiaki Yoshikawa, we launched the Jurlique Certified Therapist Training School, and more than 20 years have passed since then. Important awareness and wisdom cultivated through interacting with people through scents. In the future, I would like to incorporate these into our products and convey them to our customers.
"Fragrance slips through the walls of the mind"
It's invisible, but it's certainly there.
There are places where you can reach them because you can't see them.
The choice of scent reflects the person's "now".
These values were consolidated in "Aroma Reading," which was systematized in 2013, and MAGNOLIA's atelier still provides counseling using scents.
When you talk through scents, many people find unexpected true feelings that they were not aware of.
Fragrance can penetrate the walls of your mind and shed light on your instincts and true feelings.
May an invisible scent be a guidepost for someone.
We will continue to connect scents and people.
What are we doing?
"Living with fragrance" How can everyone easily continue to do so?
History also proves that the scent (essential oil), which is the soul of plants, is useful for preparing the mind and body. The word aromatherapy has become quite common, but in fact, we still hear this kind of opinion a lot!
"I like the scent and I'm interested in it, but I don't know how to use it," "I can't use it when I'm busy because it takes a lot of time," "It looks expensive."
MAGNOLIA items are developed with the following points in mind so that anyone can enjoy and continue to live a scented life.
・ Price range that is easy to use continuously
・ Easy to use even for fragrance beginners
・ Appearance that is easy to make as a gift
・ Selection of materials that can be used with peace of mind
And at the base of the development is the idea of aroma reading, which means that the scent you choose is meaningful. This is what we tell our customers who don't know how to choose the right scent for them.
Try to choose something that you like with your sense of smell (instinct) rather than your head (thoughts). If you like something, it's a scent that will surely help you now.
We, living creatures, were originally born with the power to be healthy. Therefore, the scent chosen by the sense of smell that is difficult for the judgment of thought to enter is the scent that we instinctively desire. Every day, we use our thoughts to make various choices. Once in a while, why not give your thoughts a break and let your instincts take over?
〜Reasons for promoting a scented life〜
By activating your sense of smell, you will be able to trust your own sensibilities instead of relying only on your thoughts. And if you choose a scent that you feel comfortable with every day, when do you prefer which scent? Do you feel uncomfortable? You will see the relationship between the scent and the heart. Ultimately, I hope that I will be able to arrange my mind and life with fragrance and move forward with the life I want.
Commitment to the product
❶ Base Oil 01 (brand name: AROMA READING)
Vegetable oil blended with organic jojoba oil and camellia oil. You can add essential oils to make body oils, hair oils, and balms. An item developed by a lazy developer who was too lazy to wash the beaker. When the cap is opened, the hole is larger than usual. Drop a few drops of your favorite essential oil into the hole, close the cap, shake and mix, and you're done! It would be nice to write the date or blend name in the margin of the label. Since it has an unlikely 30ml capacity, it is also a point that it can be used up before you get bored. It's palm-sized, so it's easy to carry. A representative item developed to easily and continuously enjoy a scented life.
Currently, there are 8 types of scents of single essential oils and 3 types of blended essential oils < morning, noon, > night.
❷ 12 Zodiac Signs Aroma Room Spray (Brand Name: STAR SIGN AROMA)
A 100% naturally derived aroma room spray that expresses the characteristics of the 12 zodiac signs with a scent. A long-selling item since its release in 2016. It is interesting that the popular scents change depending on the age group and season of the customer, but the top two most popular scents are "Aquarius" and "Pisces". What is your favorite?
It contains sugarcane extract and is also excellent as a deodorant. It is very useful as a birthday gift. There are also salons that sell according to the reading of the horoscope.
❸ "Mountain Laughter" Bath salt (brand name: KIGO)
A bath salt made with sun-dried salt and magnesium-rich Epsom salt from Shark Bay, Australia, a World Heritage Site, with the scent of "mountain laughter".
"Mountain laughter" is a seasonal word that expresses the arrival of spring. It is said that it was named because it sprouts all at once, and when viewed from a distance, the mountain looks like a smile. It shows the richness of people's sensibilities and aesthetic sense of intangibles. Spring is a season when things start to move anew, and many people feel impatient. In addition to gentle geraniums and citrus, cypress and black spruce are added to the scent of the forest so that the mind can be at peace at all times.
▷ Sustainable Initiatives
When the obi is removed, it quickly turns into a paper spoon that scoops bath salts. Plastic-free. The point is the gimmick that is similar to origami culture and the Japan beauty that expresses the state of the sun and mountains.
▷ Efforts to Normalize
We ask a facility for the disabled in Niigata Prefecture to manufacture it.
Who are supporting us?
The target audience for MAGNOLIA's products is people in their 40s and older. As we approach menopause, our hormonal balance changes, and our minds and bodies are not the same as before. I strongly felt the need to flexibly change my lifestyle and habits according to the stage of my life.
To keep our aged minds gentle and our skin and bodies healthy. I would like to deliver products that are close to the shift change in life.
All products
There are no products available for display
Products
All products
There are no products available for display
MAGNOLIA
An aroma brand that prepares the mind and life. Based on the idea of aroma reading, "the scent you choose is meaningful," we plan and develop items that "enjoy living with fragrances."
1
We are trying to make it easy to use anytime, anywhere, in a price range that is easy to continue, and 100% naturally derived.
2
Craftsmanship that is conscious of the connection between fragrance and heart. Supervised by the Aroma Reading Association.
3
Selection of materials with low environmental impact and small-lot manufacturing. Some of the manufacturing is done at a facility for the disabled in Niigata Prefecture.
Brand Owner
More about the Brand Owner
笹本 英恵
HANAE SASAMOTO
After learning the wisdom of plants and fragrances under Chiaki Yoshikawa, who has been a leader in the organic industry, and establishing a Jurlique Certified Therapist Training School, she established the organic select shop Matsurica and the Aroma Reading Association. After more than 20 years of activities centered on fragrance, MAGNOLIA was established in June 2021. At his atelier in Yoyogi Uehara, he holds private sessions on fragrance and WS on aroma readings, while developing items that connect scents and hearts. He has a reputation for his perfume sense and ideas inspired by Organic Journey, as well as his deep knowledge of natural cosmetics, and also produces aromas and teas.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Invisible scents as a guidepost for life.
Through fragrance, we aim to align our minds and lives.
The origin of MAGNOLIA is a small organic select shop called matsurica, which I started in 2008.
Introducing the efforts of various brands based on the standard of "organic = stimulating the essence". Thanks to the selection of only friend brands, the developer himself was able to convey to the customer new values (fermentation, organic cosmetics, raw chocolate, etc.) that were rare at the time. People from the health and beauty industry, creators, customers from Japan and overseas, and people from various genres gather to make it a place called "Matsurica is a terminal". I think my experience at matsurica has inspired MAGNOLIA's creativity a lot.
In order to concentrate on scent-based activities, matsurica will close at the end of 2023, and the Yoyogi Uehara store will be taken over as MAGNOLIA's atelier. In fact, activities to convey the power of fragrance date back to before the establishment of MATSURICA. Under Chiaki Yoshikawa, we launched the Jurlique Certified Therapist Training School, and more than 20 years have passed since then. Important awareness and wisdom cultivated through interacting with people through scents. In the future, I would like to incorporate these into our products and convey them to our customers.
"Fragrance slips through the walls of the mind"
It's invisible, but it's certainly there.
There are places where you can reach them because you can't see them.
The choice of scent reflects the person's "now".
These values were consolidated in "Aroma Reading," which was systematized in 2013, and MAGNOLIA's atelier still provides counseling using scents.
When you talk through scents, many people find unexpected true feelings that they were not aware of.
Fragrance can penetrate the walls of your mind and shed light on your instincts and true feelings.
May an invisible scent be a guidepost for someone.
We will continue to connect scents and people.
What are we doing?
"Living with fragrance" How can everyone easily continue to do so?
History also proves that the scent (essential oil), which is the soul of plants, is useful for preparing the mind and body. The word aromatherapy has become quite common, but in fact, we still hear this kind of opinion a lot!
"I like the scent and I'm interested in it, but I don't know how to use it," "I can't use it when I'm busy because it takes a lot of time," "It looks expensive."
MAGNOLIA items are developed with the following points in mind so that anyone can enjoy and continue to live a scented life.
・ Price range that is easy to use continuously
・ Easy to use even for fragrance beginners
・ Appearance that is easy to make as a gift
・ Selection of materials that can be used with peace of mind
And at the base of the development is the idea of aroma reading, which means that the scent you choose is meaningful. This is what we tell our customers who don't know how to choose the right scent for them.
Try to choose something that you like with your sense of smell (instinct) rather than your head (thoughts). If you like something, it's a scent that will surely help you now.
We, living creatures, were originally born with the power to be healthy. Therefore, the scent chosen by the sense of smell that is difficult for the judgment of thought to enter is the scent that we instinctively desire. Every day, we use our thoughts to make various choices. Once in a while, why not give your thoughts a break and let your instincts take over?
〜Reasons for promoting a scented life〜
By activating your sense of smell, you will be able to trust your own sensibilities instead of relying only on your thoughts. And if you choose a scent that you feel comfortable with every day, when do you prefer which scent? Do you feel uncomfortable? You will see the relationship between the scent and the heart. Ultimately, I hope that I will be able to arrange my mind and life with fragrance and move forward with the life I want.
Commitment to the product
❶ Base Oil 01 (brand name: AROMA READING)
Vegetable oil blended with organic jojoba oil and camellia oil. You can add essential oils to make body oils, hair oils, and balms. An item developed by a lazy developer who was too lazy to wash the beaker. When the cap is opened, the hole is larger than usual. Drop a few drops of your favorite essential oil into the hole, close the cap, shake and mix, and you're done! It would be nice to write the date or blend name in the margin of the label. Since it has an unlikely 30ml capacity, it is also a point that it can be used up before you get bored. It's palm-sized, so it's easy to carry. A representative item developed to easily and continuously enjoy a scented life.
Currently, there are 8 types of scents of single essential oils and 3 types of blended essential oils < morning, noon, > night.
❷ 12 Zodiac Signs Aroma Room Spray (Brand Name: STAR SIGN AROMA)
A 100% naturally derived aroma room spray that expresses the characteristics of the 12 zodiac signs with a scent. A long-selling item since its release in 2016. It is interesting that the popular scents change depending on the age group and season of the customer, but the top two most popular scents are "Aquarius" and "Pisces". What is your favorite?
It contains sugarcane extract and is also excellent as a deodorant. It is very useful as a birthday gift. There are also salons that sell according to the reading of the horoscope.
❸ "Mountain Laughter" Bath salt (brand name: KIGO)
A bath salt made with sun-dried salt and magnesium-rich Epsom salt from Shark Bay, Australia, a World Heritage Site, with the scent of "mountain laughter".
"Mountain laughter" is a seasonal word that expresses the arrival of spring. It is said that it was named because it sprouts all at once, and when viewed from a distance, the mountain looks like a smile. It shows the richness of people's sensibilities and aesthetic sense of intangibles. Spring is a season when things start to move anew, and many people feel impatient. In addition to gentle geraniums and citrus, cypress and black spruce are added to the scent of the forest so that the mind can be at peace at all times.
▷ Sustainable Initiatives
When the obi is removed, it quickly turns into a paper spoon that scoops bath salts. Plastic-free. The point is the gimmick that is similar to origami culture and the Japan beauty that expresses the state of the sun and mountains.
▷ Efforts to Normalize
We ask a facility for the disabled in Niigata Prefecture to manufacture it.
Who are supporting us?
The target audience for MAGNOLIA's products is people in their 40s and older. As we approach menopause, our hormonal balance changes, and our minds and bodies are not the same as before. I strongly felt the need to flexibly change my lifestyle and habits according to the stage of my life.
To keep our aged minds gentle and our skin and bodies healthy. I would like to deliver products that are close to the shift change in life.
All products
There are no products available for display
Products
All products
There are no products available for display
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