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Amami Beer

Amami Beer

アマミビール
Vendor
奄美ビール株式会社
A one-of-a-kind packed with the blessings of Amami. Craft beer with overwhelming personality that is particular about rare island ingredients and in-house brewing

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Invoice registration number

T4810527093662

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About the brand

A one-of-a-kind packed with the blessings of Amami. Craft beer with overwhelming personality that is particular about rare island ingredients and in-house brewing
1
Rare natural ingredients unique to the Amami Islands, such as island banana, long-life grass, and pure brown sugar, are luxuriously used as raw materials to achieve a unique flavor
2
Developing the "Tropical AROMA Series" produced by women. The moment you open it, the aroma hops will smell refreshing along with the island breeze
3
Established its own brewery "Amami Brewery" on Amami Oshima Island, and thoroughly creates local jobs and creates recycling-oriented products through local production for local consumption
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason for the birth of Amami Beer is to "deliver the treasures of the island to the world in a single bottle of beer". The Amami Islands are a forest with ancient nature, crystal clear seas, and the intersection of Ryukyu and Satsuma cultures. The pride of this island, which has been connected by rare life such as Amami rabbits, is truly a one-of-a-kind treasure. We are working hard every day to turn this indescribable charm into "excitement that can be tasted" and pass on the pride of Amami to the next generation.
　
We see beer not just as a drink, but as an experience filled with the blessings and feelings of the island. The goal is to develop the community through craft beer and create happy connections between people. Not only locals, but also tourists and those who have left the island, we will deliver a cup that will remind you of the scenery of Amami just by taking a sip.
　
In order to connect this rich nature and culture to the future in its original form, we are working hand in hand with the local community and valuing manufacturing that is close to the island. "To the world with the pride of Amami". With that in mind, we will continue to create heartwarming connections and new value unique to Amami.

What are we doing?

Amami Beer brews "Amami's unique" craft beer in Amami Oshima, a World Natural Heritage Site, that incorporates plenty of ingredients from the island. Our commitment lies in combining the bounty of nature with traditional techniques to give shape to a unique personality that can only be born here.
　
The water at the core of the brewing is pure water from the "Doroki Falls". This soft water nurtured by the earth gives the beer a gentle roundness and deep richness. The secondary ingredients include island bananas, tanks, longevity grass, pure brown sugar, jasmine, and other agricultural products and wild ingredients carefully grown by local producers. While valuing strong cooperation with producers, we also contribute to the promotion of local agriculture.
　
In product development, we respect traditional beer styles while repeatedly devising ways to maximize the potential of the material. We pursue unique flavors, such as Weizen that takes advantage of the sweetness of island bananas and sour ale that combines Sikunin and sea salt. In addition, we are taking on the challenge of creating new products that incorporate diverse perspectives, such as the "Amami Tropical Aroma" series, which takes advantage of the sensibilities of female staff.
　
Aiming to be a bridge between Amami's nature, people, and culture, we carefully brew each bottle with passion every day.

Commitment to the product

Amami Beer's products are made with attention to detail, from material selection to manufacturing methods and packaging design, so that you can feel Amami's nature and culture with all five senses.　Here are three of our most popular products.
　
Tankan Hazy IPA
The Hazy IPA, which uses luxurious tankan from Amami Oshima, is the first in the "Amami Tropical Aroma" series created by female staff. The juicy sweetness of the tankan harmonizes with the firm acidity and the gorgeous aroma of aromatic hops, creating a tropical aftertaste. It features a cloudy appearance and smooth mouthfeel, making it a great choice for beer lovers as well as those who prefer fruity flavors.
　
Shimabanana Weizen
Weizen is made with "island bananas", also known as phantom bananas, and has a bubbly, rich and fruity aroma with a refreshing acidity. Using more than 50% wheat malt, it is based on the traditional manufacturing method of southern Germany, but has a unique taste with ingredients unique to Amami. It is loved by a wide range of locals and tourists, and it is a cup that allows you to feel the blessings of Amami's nature.
　
Salty Seekunin Sour Ale
The sour ale, which uses Tokunoshima's native Shikunin and Amami Oshima sea salt, was born in collaboration with Daikichi Foods. The refreshing acidity caused by lactic acid bacteria fermentation, the citrus aroma of Sikunin, and the minerality of sea salt are a perfect match, and can be enjoyed in hot weather or with meals. The packaging is decorated with Amami's scenery and is popular as a gift or souvenir.
　

Who are supporting us?

Amami Beer is supported by a wide range of people, including locals, tourists visiting World Natural Heritage Sites, and people living away from the island. It is especially highly praised by nature-oriented people and craft beer enthusiasts who are interested in local food culture.
　
Currently, it has been introduced in various settings such as hotels, cafes, and souvenir shops in Amami Oshima and Tokunoshima, and has become established as a local dining experience and souvenir. In addition, it is being offered at specialty stores and restaurants in the Kanto and Kansai areas, bringing the charm of Amami to the highly sensitive population in urban areas.
　
There are many orders from all over the country through the online store, and the number of repeat customers is increasing as gifts and for home use. Buyers have commented that they can feel the nature of Amami, that the taste of the ingredients is alive and delicious, and that the packaging is cute and perfect for gifts. We will continue to convey the pride of Amami to many people and continue to be a brand that walks together with the local community.
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