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Koyudo

Koyudo

コウユウドウ
Vendor
株式会社晃祐堂
These are one-of-a-kind products developed based on the Kumano brush technique, which is a traditional craft of Hiroshima. There are many fun items such as calligraphy brushes, makeup brushes, facial cleansing brushes, body brushes, and more!

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T8240001036326

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About the brand

These are one-of-a-kind products developed based on the Kumano brush technique, which is a traditional craft of Hiroshima. There are many fun items such as calligraphy brushes, makeup brushes, facial cleansing brushes, body brushes, and more!
1
The most distinctive feature of the Kumano brush is the quality of its bristles. In addition to calligraphy and makeup brushes, we develop a wide range of products to deliver the best smiles to those who use them.
2
Kumano brushes have a traditional image, but there is also a "kawai" series in the shape of hearts and flowers that are easy to pick up. We also have many items that are very popular as gifts.
3
We will pursue the possibilities of Kumano brushes, such as vegan brushes that have the same feel as natural bristles and brushing brushes for cats, and spread the joy of brushes to the world.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Bringing smiles, joy, and courage to the world through brushes!
　
Writing brush. I've used it at least once at school! I think most people say that. Currently, makeup brushes that make use of the brush technology are attracting attention all over the world.
　
A brush with good cohesion at the ends of the hair, freely expressing movements such as bouncing and brushing, and allowing you to draw letters and pictures as you wish. Among the areas where brushes are made in Japan, Kumano Town in Hiroshima Prefecture has a large share. It is also famous as the land that gave birth to a traditional craft called "Kumano brush".
　
　
In a small town with a population of about 23,000, there are about 700 companies in total. However, there are nearly 100 companies that do brush-related work, which is a volume worthy of being called a brush town.
　
Since its founding in 1978, Koyudo has continued to make brushes by craftsmen.
However, due to the recent declining birthrate, the number of people using brushes is decreasing year by year, and the number of craftsmen in the town is decreasing. Under such circumstances, a makeup brush that makes use of brush-making technology was born, and it is attracting attention as "Kumano makeup brush".
　
In addition to manufacturing calligraphy brushes, which has continued since its founding, Koyudo, which has also started manufacturing makeup brushes, continues to develop products based on the philosophy of "giving smiles, joy, and courage to the world through brushes." Feel free to pick up a makeup brush even if you have never used it before! With this in mind, I created a makeup brush with a pretty pink bristle at the end, and also in the shape of a heart or a flower. These "cute" makeup brushes have been accepted by the gift industry and have created smiles for many customers.
　
　
The surprised smiles of customers that are born when they open the box and touch the tips of the hair make not only us who make them, but also the world. Koyudo's products make the world smile and be enveloped in joy. And if you can give them the courage to take a step forward, there is no greater joy than that. To that end, Koyudo will continue to deliver better products to the world.

What are we doing?

Writing brush? Makeup brushes? Or?
　
Koyudo makes use of the traditional craft Kumano brush technology to create a large number of products such as calligraphy brushes, makeup brushes, facial cleansing brushes, and body brushes. The natural hair used for calligraphy is like downy hair in humans, and "life hair" is important. It is because of this life hair that a cohesive and easy-to-write brush is born.
By applying this technology, a makeup brush that is very soft on the skin has been developed, and it is now known as the "Kumano Brush" brand all over the world.
　
　
In the traditional construction method, natural hair is the main method, but as it is becoming difficult to obtain raw materials, we have also developed a vegan brush using synthetic fibers that are close to natural hair.
　
There is a process called "hair mixing" in the brush technique, and the balance of the brush is created by mixing multiple hairs. For example, the tips of the hair are soft, but the roots are elastic so that they are easy to write. By applying this technology, we have created something that is comparable to those made of natural hair by mixing multiple synthetic fibers.
　
　
And the development of facial cleansing brushes and body brushes for skin care. These products, in which the aforementioned "life hair" gently washes away dirt from the skin, were very well received even during the Corona disaster. It foams well, is gentle on the skin, and its cute shape makes it a perfect gift. It has grown into a recommended product of Koyudo that can be purchased by those who do not usually wear makeup.
　
In addition, we have adopted many ideas to achieve the SDGs goals at the time of commercialization, such as the use of thinned wood for the purpose of preserving satoyama and the incorporation of upcycled cilia.
We are also focusing on the tourism business, and Koyudo Makeup Brush Workshop is working to make Kumano brushes more known, focusing on handmade makeup brush experiences.
　
　
　

Commitment to the product

[Premium Series]
Two types of high-quality goat wool are used, and the idea of calligraphy production is incorporated into the series. The calligraphy mixing technique has created a moderate elasticity while being very soft to the skin. Excellent in powder removal and very easy to use, this makeup brush is a magical fusion of calligraphy and makeup brush techniques.
　
[La Fuga del Gatto series]
For those of you who want to try new things.
The "La Fuga del Gatto" series is a 100% synthetic ciliated Vegan Brush made based on the Kumano brush technique.
It is perfect for natural makeup with a feeling that is as good as natural hair. The illustration of a cat jumping out of the staves is an image of breaking stereotypes and trying new things.
The bristles of the brush are made by mixing corn-derived synthetic fibers with Koyudo's original formulation, and part of the package is also made of recycled paper derived from sugarcane.
　
【Nekoburashu】
It is a brushing brush for cats, "Neko Burashu". Fluffy bristles that can be used for makeup. The brush, which is made by mixing natural goat hair and artificial hair, uses the technology of valuing the tips of the Kumano brush, and cats are also enchanted. Brush your cat's body gently and gently along the fur muscles. By healing the cat, there is no doubt that the master will also be healed.
　

Who are supporting us?

The Kumano makeup brush "Rin" was also adopted as a souvenir of the 2016 G7 Foreign Ministers' Meeting held in Hiroshima. For yourself or as a gift for your loved ones. Please try the makeup brushes, which are well received by makeup artists.
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