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mahoro

mahoro

Vendor
株式会社Unwind
We are a sexual wellness brand that creates "opportunities to talk about sex life". In addition to physical lubrication, it also enables smoother communication and partnership.
    Social GoodLGBTQ+ LeadershipOrganicLocally MadeNot on Amazon

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Invoice registration number

T8140001122499

About the brand

We are a sexual wellness brand that creates "opportunities to talk about sex life". In addition to physical lubrication, it also enables smoother communication and partnership.
1
Love stories are beautiful, childbirth is wonderful, but why is sex life in between taboo? I want to convey that it is not natural to hide discomfort.
2
Lubricant delivered by mahoro is a natural formula so that everyone can use it with confidence, regardless of whether they are women, men, or transgenders.
3
One of the raw materials, honey, is provided by an apiary in Kobe City, Hyogo Prefecture. All proceeds from the sale of honey go to alternative schools where children who do not go to school can come.

More about the Brand Owner

とぅるもち

trumochi

So far, we have dealt with more than 500 sexual problems. Born in Hyogo Prefecture. During fieldwork in India, he met Tibetan students and became interested in the work of a reporter who conveyed deep-rooted issues and small voices buried in society after news about forced adult video appearances in Japan. After graduating from university, I got a job at a live chat management company because I wanted to face sexual issues more. Work as a Web Director/Marketer On the other hand, she began to disseminate information about sex from a woman's perspective on blogs and SNS. Since 2018, we have been holding an event "Lotion Touch-Up Meeting" on an irregular basis to learn about the difference between love lotion and lubricating jelly. In 2020, she began studying counseling specializing in sexual problems under certified psychologist Eiko Shio and love life advisor OliviA. In 2021, crowdfunding reached 1,826,570 yen.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I want to help you solve the sexual problems that you tend to have alone.
When I was in college, I was fascinated by overseas sexual cultures, which led me to start disseminating information about sex. Japan lags behind the rest of the world in the field of sexual wellness. This is because there have always been ideas such as "No, no, no,
　
The SNS and blogs I run receive a variety of voices from all over the country. One of the most serious was the problem of painful intercourse.
　
While there is data that 60% of women have experienced painful intercourse, only about 20% of women have used lubricants to relieve pain, revealing that the current situation of lubricant usage is low in Japan (4th [JEX] Japan Sex Survey 2020).
　
In my interviews with many couples, there were many who said, "Even if it hurts, I can't tell them because I don't want the other person to hate me." Love stories are beautiful, childbirth is wonderful, but why is sex life in between taboo? I also provide counseling specializing in sexual problems, but the number of consultations is so large that I have come to think that it is necessary to spread knowledge about sex more widely.
　
Therefore, in 2021, he launched the sexual wellness brand "mahoro" and started developing lubricants as a product. We thought that through lubricants, couples could talk more openly about sex. At the same time as the project, we started crowdfunding, collected support from many people and donations of 1.82 million yen, and achieved the goal. We were able to successfully complete the product.
　
In order to realize a world where people can always be happy with their loved ones, we believe that various approaches are necessary, including spreading awareness of lubricants.
　
　

What are we doing?

We want to change sexual communication in Japan with products that solve sexual problems, and lead to the revitalization of local communities and society.
　
"mahoro" is packed with commitment to ensure that you can use it with peace of mind.
　
"Lubricanto" is a lubricant that can be used during sex. It is often confused with love lotion, but it is very different in use and ingredients from love lotion applied to the skin for massage, etc., and is made as "something that can be applied to delicate zones" to relieve discomfort during sex. Although awareness of the difference between the two is gradually spreading, there are still doubts about the safety of commercially available lubricanto.
　
Lubricanto "mahoro" is particular about safe materials and uses only ingredients that are safe to put into the body. The main ingredient is superfood honey. With the cooperation of farmers in Hyogo Prefecture, mainly in Kobe, where I was born and raised, we use honey from Hyogo Prefecture that is "not suitable for food" and "does not meet the sugar content" for our products. Solutions to women's problems
It is my desire to contribute not only to the decision, but also to the revitalization of the region.
　
In addition, "mahoro" incorporates CBD (cannabidiol), which is attracting attention around the world. CBD is a type of hemp-derived ingredient that is said to have a deep relaxing effect. A report by the World Health Organization (WHO) reveals that it is not dependent on people and is not addictive. In Japan, marijuana has a strong image when it comes to hemp plant-derived, but it is different from THC, a psychoactive ingredient. "mahoro" uses CBD, which is legal in Japan.
　
We aim to create an environment where people can talk more openly about sex through our products and to spread correct sexual knowledge in Japan. In addition, we will continue to raise awareness by holding regular seminars and operating an online community specializing in sexual concerns.

Commitment to the product

mahoro CBD Lubricant
　
It is a lubricant (lubricant) that can be used all over the skin of the whole body, mainly for the delicate zone, as well as for the purpose of moisturizing. In addition to physical lubrication, we will achieve more fluid communication and more fluid social partnerships.
　
We received many comments such as, "The tension I felt when interacting with my partner was relieved," "I was able to share a sensual atmosphere with my partner," and "I didn't have any discomfort that came later."
　
It is safe to use for men, women, and transgender people.
　
It is thick and does not drip easily on the bed when applied to sexual wellness products, so it is also recommended for self-pleasure.
　
< Raw materials, raw materials, >
Water, Glycerin, Pentylene Glycol, Xanthan Gum, Aloe Vera Juice, Honey, Himekoji Leaf Extract, CBD Emulsion 3%, Tea Tree Leaf Oil, Lavender Oil, Polyglyceryl-10 Laurate, Citric Acid, Erythritol
Country of origin
　
< contents> 50g
< Country of Origin>Japan
　
<Recommended usage scenarios>
　
It supports positive sex free from tension, anxiety, lack of moisture, and all restraints. Take an appropriate amount on clean hands before going to bed and let it blend into your skin.
　
You can also use it like this
(1) For daily care as a moisturizing of delicate zones
(2) During self-pleasure
(3) For moisturizing care of the skin before and after hair removal
(4) For special care before dating
(5) For night routine time
　
　

Who are supporting us?

It is used for a wide range of purposes, such as enjoying comfortable sex with your partner, fertility, and relieving sexual intercourse. Most of our users are women, but we also receive many inquiries from men and transgender people.
　
In addition, there are cases where artificial body parts (epithesis) are attached and used as a lubrication support during sex. The epithesis will deteriorate when a lubricant such as a silicone base is applied, but it will not deteriorate when CBD lubricant is applied.
　
The products are available at the official mahoro online shop.
　
In general, e-commerce malls and some large pharmacies are options for handling lubricants, but in the future, we would like to focus on expanding the options for places where lubricants can be purchased, such as pharmacies and department stores.
　
　
When I gave CBD lubricant samples to women and couples I met, I received many comments such as "The tension I felt when interacting with my partner was relieved," "I was able to share a sensual atmosphere with my partner," and "I didn't have any discomfort that came later."
　
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