About the brand
It was born by the owner, who realized the importance of skin care in a natural way. It is a natural cosmetics brand that considers the environment and health and at the same time can be enjoyed every day.
Consideration for the environment: We use packaging and recyclable raw materials that do not have a negative impact on the ocean to minimize our impact on the environment.
Ethical sourcing: We source naturally derived ingredients from local, ethical and sustainable suppliers and use them in our products. We do not conduct any animal testing or anything that leads to the destruction of nature.
Social Contribution: We aim to be beneficial to the environment and local communities. We believe in making a positive impact on society and the environment.
More about the Brand Owner
ハイジ・メルテンス
Heidi Mehrtens
Heidi Mertens practices environmentally conscious and ethical business through the brand "āma". All of our products aim to minimize our impact on the planet while gently caring for our skin and hair. Her mission is to combine personal beauty with a contribution to the planet.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Heidi Mertens, the founder of ĀMA, founded the brand out of a passion for the natural environment. She understands the importance of building a sustainable future, along with the bounty of the sea and land. We are passionate about our mission to balance personal beauty with our contribution to the planet by appreciating nature, valuing our contribution to the planet, and incorporating that philosophy into our business.
"āma" offers products that gently care for the skin and hair while minimizing the impact on the earth. With a focus on naturally derived ingredients, we use an environmentally friendly manufacturing process that is not tested on animals, and we use recyclable materials for our packaging. All products are ethical and sustainable natural cosmetics that pursue harmony with nature.
Commitment to the product
"āma" products are committed to quality and environmental friendliness. Each product is formulated with high-quality, naturally-derived ingredients to provide a gentle effect on the skin. In addition, in order to minimize the environmental impact of the manufacturing process of our products, we actively use renewable resources and sustainable sources. In addition, the packaging is environmentally friendly, including the use of recyclable materials.
"āma" products are widely supported by many customers, including those who are highly conscious of the environment, those who like natural cosmetics, and those who spend a lot of time in nature, such as marine sports and outdoor activities. It is also sympathetic and supported by those who value ethical business models. In addition, Heidi's humanity and her sense of mission have garnered a lot of support. People who share her vision are fascinated by ĀMA's products and incorporate them into their daily beauty routines.
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