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Pidáne

Pidáne

ピダン
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株式会社ピダン
With the aesthetic eye cultivated by a former major department store buyer, he pursues "something truly valuable". It blends plant-derived ingredients with fermentation wisdom with scientific evidence to propose essential beauty.
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T5030001161676

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About the brand

With the aesthetic eye cultivated by a former major department store buyer, he pursues "something truly valuable". It blends plant-derived ingredients with fermentation wisdom with scientific evidence to propose essential beauty.
1
Founded with doubts about the ideal nature of luxury brands. It is a product that is sincere to the customer, eliminating excessive advertising and luxurious boxes, and investing all of the budget into the "contents".
2
It is not a temporary moisturizing, but a design that "nurtures the skin" by preparing the environment of the stratum corneum. The formula is based on scientific evidence such as liposome conversion and lamellar liquid crystal structure, providing both a reliable response and a comfortable feeling of use.
3
Carefully selected rare materials such as Versailles roses are used. By combining the wisdom of fermentation with science, we have achieved both high functionality that is not affected by trends and emotional value that satisfies the soul.

More about the Brand Owner

株式会社ピダン

Mission: Contribution through the fusion of nature's wisdom and science We will combine the power of plants with scientific evidence to realize healthy beauty and a sustainable society that will last for 100 years to come. Underpinning this journey are four core values. ・Integrity: We will thoroughly formulate based on the recommended concentration and take responsibility for both usefulness and safety. ・Sensibility: We pursue a delicate user experience that resonates not only with the skin but also with the heart. ・Inquisitive: Combining traditional wisdom with the latest science, we are constantly evolving. ・Co-creation: We will work with producers, researchers, and customers to cultivate a unique brand. [Vision: Bringing the essence of Japan beauty to the world] With the belief that "true beauty is born from the harmony of a healthy mind and body," we will convey its spirit and essence to the world as a luxury skincare brand originating in Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In search of "sincerity" that is not swept away by the brand name
The founder, Suzuka Kanai, has been identifying "really valuable things" for many years as a former buyer of a major department store. While we are exposed to wonderful products, we are faced with the reality that there are many "dishonest products" that rely on excessive advertising and images, and are not accompanied by content.
"I want to deliver really good things without being swept away by brand names."
That feeling turned into a question when I became a mother of three in my 40s and faced my own changes, asking, "What is the sincere care I really need now?"
Rather than denying age, I want to support a way of life that exudes individuality with products that do not lie. That determination is the origin of Pidáne.

What are we doing?

　
　
　
Advocating "nurturing beauty" that nurtures the future
Pidáne offers a new value of "nurturing beauty" that brings out the beauty born from the harmony of mind and body, rather than just skin care that temporarily repairs the surface of the skin.
　
・Plant × Fermentation × Science Fusion
Rare plant ingredients carefully selected from around the world (Versailles rose, Himalayan sandalwood, etc.) are combined with ancient wisdom fermentation technology and modern scientific evidence. Rather than choosing between "natural or scientific", we pursue formulas that resonate in a natural way for the skin and fundamentally improve the moisturizing environment of the stratum corneum.
　
・Redefining luxury through "contents first"
As a former buyer, we have thoroughly eliminated exterior costs such as excessive advertising costs, luxurious containers, and cosmetic boxes that are quickly thrown away. By dedicating all of this to the quality of the ingredients (contents) and the reliable response to the customer's skin, we achieve "substantial luxury" that does not rely on the brand name.
　
・Design of experiences that care for everyday life
Even in the midst of busy days, do not put yourself off, take a breath and take care of yourself. We are particular about the comfortable feeling and fragrance to regain such "self-ness", and sublimate the daily routine of skin care into a special self-care time that nurtures the future self.

Commitment to the product

　
　
Le Sérum de Pidáne|For adult skin that lacks firmness and elasticity. ― Fermented bakuchiol serum
　
Fermented bakuchiol penetrates into the stratum corneum, giving the skin a plump, firm, and transparent impression.
Just one drop added to your daily care routine can change the look of your skin.
　
The formula is made by liposomeizing bakuchiol, an ingredient obtained from plants, (*1), and blends comfortably with delicate skin. Although it has a smooth texture, it penetrates into every corner of the stratum corneum, giving firmness, shine, and moisture, and gently prepares skin that tends to fluctuate with age.
Plus, carefully selected plant-derived moisturizing ingredients and essential oils ensure a skincare time that satisfies your skin and mind. Investing in the beauty of the future while staying close to the "now" of the skin - such a high-quality serum for adults.
　
(*1) Bakuchiol, water, pentylene glycol, hydrogenated lecithin, phytosterols, phenoxyethanol
　
La Crème sublimatrice de Pidáne|Highly moisturizing &balancing cream
　
This is a high-quality cream that contains the largest amount of high-purity bakuchiol (*1) in the series (*2) to bring out the charm of the ingredients. The biggest feature is the "lamellar liquid crystal structure" inspired by the intercellular lipids of the skin. Rather than covering it with oil, the layered design is close to the skin structure, so it blends in so that it blends into the stratum corneum, leading to a plump and soft texture.
　
In addition, marula oil (*3), which is close to sebum, creates a veil of moisture and protects the skin from external stimuli such as dryness. Although it has a rich feel, it is not greasy and can be used comfortably both morning and evening. Please experience the "skin-friendly design" pursued by buyers on their skin.
　
(*1) Bakuchiol: A moisturizing ingredient that gives firmness, shine, and moisture
(*2) This is the maximum amount in the Pidáne range
(*3) Scleroccariavillea seed oil (marula oil): Ingredients that protect the skin

Who are supporting us?

Pidáne has gained support from a wide range of people of all ages and genders, with a focus on adult women with a high sense of beauty. In particular, it is developed in luxury sales channels such as department stores and high-end select shops, and is chosen by customers who want high-quality products.
　
The actual customer base is people who are particular about daily self-care and value beauty from within. It is highly regarded by beauty industry professionals, health-conscious individuals, and as a gift demand. Non-alcoholic rose wine is a popular choice for those who want to abstain from alcohol and as a gift for special occasions.
　
In addition, many customers who have actually experienced the product through social media and word of mouth have commented that the scent and texture are exceptional, that they were able to feel the changes in their skin, and that they were looking forward to taking care of their daily care. The business trip private spa is also popular with busy people in the city center, and it is also characterized by many repeat customers.
　
In this way, Pidáne is supported by those who seek essential beauty, with a luxurious experience and a solid effect, with a unique presence.
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