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Yamamotojin

Yamamotojin

ヤマモトジン
Vendor
株式会社山本仁商店
Founded in the Kyoho period (1700s). We mainly offer handkerchiefs and other cloth products, Japanese miscellaneous goods that express the traditional beauty of Japan, and miscellaneous goods with a Japanese modern taste.
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T5290001055225

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About the brand

Founded in the Kyoho period (1700s). We mainly offer handkerchiefs and other cloth products, Japanese miscellaneous goods that express the traditional beauty of Japan, and miscellaneous goods with a Japanese modern taste.
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Products that embody Japan's good old culture and the present
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We also have products that use hemp, untwisted yarn, Rilcott (environmentally friendly fabric), and natural dyes.

More about the Brand Owner

山本　佳陽子

KAYOKO　YAMAMOTO

Thank you very much for your exceptional support. Since its founding, we are working as the first female representative for the 17th generation. In our company, it is said that "one generation, one establishment", and the good corporate culture so far, We will inherit management and further nurture founding (new products and services) in line with the times.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Inheriting the heart of "benevolence" that has continued since the Kyoho years
　
The history of Yamamoto Jin Shoten began in Mino Kamaishi (present-day Gifu Prefecture) during the Kyoho period. The name "Jin" is derived from the name "Nizaburo" passed down from generation to generation by the head of the family, and represents the virtue of "benevolence" preached by Confucius - a virtue that means affection and kindness to others.
　
　
　
Our goal is to learn about the good old things and deliver "excitement" that makes everyday life fun through manufacturing that is in line with the times. Knowing patterns, choosing colors, and identifying materials – I am passionate about creating products that generate such intellectual curiosity. The encounter with the patterns and designs of traditional culture cultivated in Kyoto determined our path.

What are we doing?

A fusion of Kyoto's traditional beauty and modern sensibilities
　
After moving to Kyoto, we changed our journey from a white fabric wholesaler to a dyeing design. This transformation was an important turning point that shaped the essence of Yamamoto Jin Shoten. He was deeply exposed to the patterns and designs of traditional culture nurtured in Kyoto, a thousand-year-old city, and chose to dye the aesthetic sense he cultivated in Kyoto, rather than simply selling white fabrics.
　
Built in the early Showa period, "Nifuan" is a symbolic existence that embodies our philosophy. The nearly 200-year-old plum tree, the Meiji-era armor wall that led to its designation as a cultural property, and the four-and-a-half-mat tea room and the furnace in the second-floor hall all express the spirit of hospitality. The 13th Nizaburo received a request from Kyoto City to entertain visitors from overseas at this Nifuan, and spread the harmony of commerce to the world.
　
　
　
　
We love the flowers in the garden and enjoy the seasonal decorations in the alcove, and we want to deliver the so-called Murrei culture, which is unique to Japan houses, through manufacturing. While incorporating a new sense of good old traditions, we continue to create products that make the person who picks it up feel at ease, bright and bouncy.

Commitment to the product

The world of Japanese miscellaneous goods with heart
　
　
　
Yamamoto Jin Shoten offers a wide range of fabric products such as neckerchiefs, pouches, and fans, mainly handkerchiefs and towels. Each product is imbued with the experience and new sensations cultivated in Kyoto.
Handkerchiefs using the Kyo Yuzen technique, which allows you to feel the beautiful four seasons unique to Japan, are especially popular for their beauty and practicality, and are also appreciated as gifts. Products with ukiyo-e and bird and beast figure caricatures are special items that allow you to feel close to Japan's cultural heritage.
　
　
　
　
Specialty Botanical Dye
　
Botanical dyes are a fusion of the latest technology with the plant dyeing technology cultivated by our ancestors for 5,000 years. Because the pigment is fixed in a different way, it is characterized by beautiful color development and high fastness.
　
　　　　　　　
The water discharged after dyeing is close to transparent, and it is also a dyeing method with low environmental impact.
The long stole, which is dyed with a very soft and light cotton loan, is gentle on the skin and is an item that you will want to wear from early spring to late autumn.
　
　
Reru cott
　
Rilcott is a sustainable material made by reusing unused fibers generated in the spinning process of cotton yarn as part of raw yarn using Kurabo's proprietary technology.
　
By dyeing illustrations by French artist Isabelle Boisneau on the lilcotte material, a simple and warm handkerchief was born.
　
　
　
　
　
Our merchandise is more than just a daily necessity; It is a tool that provides a rich time for the soul that allows you to feel the aesthetics and seasonality of Japan every time you use it. We hope that the craftsmanship and thoughts put into each one will bring small happiness to our customers' daily lives.
　
　

Who are supporting us?

Creating products that are loved by a wide range of generations
　
Yamamoto Jin Shoten's products are supported by a wide range of customers, from the elderly who value tradition to the younger generation who are looking for a new sense. In particular, it is used by many people who are interested in Japan's culture and aesthetics, and those who are looking for high-quality Japanese miscellaneous goods.
　
　
We have also received high praise from overseas customers, and we are proud that we are playing a role in disseminating Japan's traditional culture to the world.
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