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Méditerroir

Méditerroir

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スワンソン商事株式会社
Africa is an olive brand from the Republic of Tunisia. It owns its own olive farm and develops high-quality olive oil and olive wood products that have been certified organic around the world.

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T8020001027124

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About the brand

Africa is an olive brand from the Republic of Tunisia. It owns its own olive farm and develops high-quality olive oil and olive wood products that have been certified organic around the world.
1
A global olive product brand based in Tunisia, a famous olive producing area.
2
Handmade by skilled craftsmen. Products made by boldly hollowing out olive trunks have a luxurious and one-of-a-kind charm.
3
Only olive wood that needs to be cut down is used. Ethical products that do not waste the blessings of nature.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Mediterroir's roots are an olive plantation started by the founder's grandfather in the 1950s.
　
Located in the northeast of Tunisia, the village of Menzel Kamel is a Mediterranean climate that is very suitable for olive cultivation. Taking advantage of this blessed environment, the founder's grandfather has carefully cultivated olive trees using organic farming methods.
　
Inheriting the know-how from his grandfather, the grandson, the founder, established Mediterroir in 2011. Even now, we continue to cultivate traditional olives that are close to nature without chemical treatment.
　
Through the sale of olive products, Mediterroir aims to convey to many people the bounty of Tunisia's rich nature and the value of sustainable agriculture.

What are we doing?

In order to realize the philosophy of the Mediterroir of "cherishing the blessings of nature", we are particular about the following three points.
　
1. Practicing sustainable agriculture while preserving tradition
Olive cultivation in Mediterroir is based on traditional methods inherited from our grandfather's generation. All olives are harvested by hand and are not subjected to any chemical treatment. This old-fashioned cultivation method has led to the preservation of soil quality and the preservation of rich olive plantations. In recent years, it has also adopted innovative concepts such as biodynamic farming and permaculture to practice more sustainable agriculture.
　
2. Be ethical
Mediterroir's olive wood products use only wood that no longer bears olive fruit or wood that needs to be cut down for reasons such as fallen trees. We embody the brand philosophy of "cherishing the blessings of nature" and are ethical manufacturing.
　
3. Responsibility to the Environment and Workers
Mediterroir is Demeter certified by not using any chemical fertilizers or pesticides and meeting the strict standards of biodynamic farming. From July 2020, we also launched an ethics and quality certification process to evaluate workers' social security, working conditions, and salaries.

Commitment to the product

We would like to introduce three popular products that are packed with Mediterroir's commitment.
　
Olive Carved Basket
A basket made by carving out a whole olive trunk and has an outstanding presence. It features a design with feet, and it can be used to accentuate the space just by placing it. The handle, which takes advantage of the natural swell, is also eye-catching, bringing out the unique taste of a piece that is not the same shape. The wood grain with its unique shades of olive wood is beautiful, making it an excellent accent for interiors. It can be used as tableware for serving fruits and bread, as well as as display fixtures.
　
Ornamental decanter with olive bowl
This item is like an art piece, combining a glass decanter with a bowl carved out of olive wood. The soft form of the crystal clear blue glass and the powerful grain of the olive wood create a beautiful contrast, giving it a presence that will become the protagonist of the interior.
　
Rustic Olive Wood Board
This is a luxurious single-piece wooden board boldly carved out of olive trunks. The large, undulating natural form and beautiful wood grain have an outstanding presence. It is ideal not only as a plating board for hors d'oeuvres and bread, but also as a display stand in a shop, as well as for displaying accessories and miscellaneous goods. It is an item that gives the warmth and luxury of nature to the space.

Who are supporting us?

Mediterroir's products are favored by customers who are highly environmentally conscious and value the value of luxury one-of-a-kind items.
　
It is mainly sold in Europe (France, Germany, Belgium, Austria, the Netherlands, Switzerland) and the United States, and is suitable for a wide range of personal and commercial use. It is used by high-end restaurants and wholesalers.
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