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Pic's Peanut Butter

Pic's Peanut Butter

ピックスピーナッツバター
Vendor
株式会社ユックス
Originating in New Zealand, "Pick Peanut Butter" Additive-free peanut butter made with only carefully selected peanuts and salt to lock in the freshly roasted aroma and natural sweetness.
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T8010501015513

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About the brand

Originating in New Zealand, "Pick Peanut Butter" Additive-free peanut butter made with only carefully selected peanuts and salt to lock in the freshly roasted aroma and natural sweetness.
1
It is a simple additive-free formula that does not add anything extra, and is finished with only carefully selected peanuts and a little salt. It is a commitment to bringing out the taste of the ingredients to the fullest.
2
The company has set up its own factory in Nelson, New Zealand, and has integrated production from roasting to bottling. It is a freshness-first manufacturing process that delivers the hot flavor as it is.
3
Valuing local culture, we promote Maori culture and conduct domestic peanut cultivation trials. We will not forget to consider the environment and focus on initiatives that look to society and the future.

More about the Brand Owner

ピック・ピコット

Pic Picot

The story began when the founder, Pic Picot, noticed that many of the spread products on the market used sugar and additives, and started roasting using a concrete mixer in his garage, saying, "Let's recreate the taste as it was made by my mother!" Even now, when the production site was moved from his garage to Peak Peanut Butter World, the taste and spirit of this founding are still cherished and passed down.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The story of Pick Peanut Butter began in 2007 in a small kitchen in Nelson, New Zealand's South Island.
　
Founder Pick Picott was frustrated with the additives and sugar in store-bought peanut butter and decided to make "real" peanut butter with his own hands. What started with simple ingredients and passion quickly became a local reputation and grew into a disruptive player of "just spreads."
　
Peaks' philosophy is clear—to take advantage of nature's bounty as it is, and not to add anything superfluous. This "commitment to simplicity" is now the reason why it is loved all over the world.
　
We're not just making delicious peanut butter, we're taking action for a sustainable future. Actively developing various initiatives to contribute to local communities and the environment, such as trial cultivation of New Zealand peanuts and Māori language promotion activities.
　
The word "Really Good" has two meanings. One is confidence in the product that "really tastes good", and the other is the pledge to social responsibility to "do really good things".
Peak Peanut Butter weaves a heartwarming brand story that unites the joy of eating with care for the planet and its people.
　
　

What are we doing?

The manufacturing method of Peak Peanut Butter has maintained its simplicity since its founding.
　
Carefully selected raw materials
Made with 100% high-alleged peanuts. No additives such as sugar, oil, or emulsifiers are added. Just peanuts and a little salt — that's what we're proud of.
　
Careful manufacturing process
They are particular about freshness, starting roasting after receiving an order. Crushing and bottling while still hot to lock in the maximum flavor and aroma. All of this process is carried out at Peanut Butter World, a directly managed factory in Nelson, New Zealand.
　
Transparency and Experience
We disclose the manufacturing process through factory tours and value the relationship of trust with our customers. More than 37,000 visitors experience the peanut butter production process annually.
　
Sustainability Initiatives
We are working on a variety of initiatives for a sustainable future, such as testing peanuts in New Zealand, eco-friendly packaging, and community contributions.
　
CBond with Munity
We value coexistence with local communities, such as nature activities and the promotion of Māori culture. Pix is not just a food manufacturer, but a member of the community and continues to act responsibly.
　
This commitment to authenticity is the foundation of a beloved brand that has spread from New Zealand to the world.
　
　
　
　

Commitment to the product

Peak Peanut Butter Arabiki Crunch
This is our signature product, where you can enjoy the grain texture of fragrant roasted peanuts. The pure taste without sugar or additives is widely used not only in breakfast toast, but also in cooking secret ingredients and sweets. It has a crunchy texture and deep flavor, and once tasted, it is reputed that once you taste it, you won't be able to go back to the sweet peanut butter on the market.
　
　
Peak Peanut Butter Smooth and Smooth
A standard product characterized by its smooth mouthfeel. Although it has a creamy texture, you can still feel the original flavor of peanuts. It is loved by a wide range of ages, from children to the elderly, and is also perfect for making smoothies and sauces. We often receive feedback from customers who say, "I'm looking forward to breakfast" and "I've expanded my range of dishes."
　
　
Recipe diversity
Pick peanut butter is more than just a bread companion;
We offer a variety of recipes, from main dishes to desserts, breakfast menus, and sauces.
Because it is additive-free and sugar-free, it can be used in all kinds of food scenes, from sweet to salty dishes, which is the biggest attraction of Pix products. We continue to propose the "joy of eating" from various angles.
　

Who are supporting us?

Peaks Peanut Butter has gained strong support from those who value the "essence" of food.
　
Health-conscious people
It is especially loved by those who want to avoid additives and extra sugar, as well as those who prefer natural food. Due to its high nutritional value, such as protein, it is also chosen by athletes and fitness enthusiasts.
　
Cooking lovers
It is favored not only as a spread, but also as an ingredient that expands the possibilities of cooking, and is favored by those who enjoy creative cuisine. Our recipe page is a testing ground for them.
　
People who are highly interested in environmental and social issues
As a brand committed to sustainability and community contribution, we have earned the trust of consumers who value social responsibility.
　
For those interested in New Zealand culture
For those who are fascinated by New Zealand's nature and culture, Pix is a product that allows them to experience the "real New Zealand".
People who share the value of "simple is the best" are expanding the circle of the Pix family across borders.
　
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