TOJI

とうじ

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TOJI株式会社

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About the brand

◾️ Reinterpreting Japan's traditional material "sake lees" into a modern lifestyle. Sake lees are a by-product of the brewing process of Japan sake. It is a material with very high nutritional value and excellent effects on beauty and health.

◾️ Creating new value through upcycling. Sake lees, which can also be used as industrial waste, is powdered to add new value. We aim to create a sustainable and beautiful circulation.

◾️ The founding members have bases in Japan, the United States, and Australia, and plan to expand the brand globally in the future. We value relationships with everyone involved in the process of making products.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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TOJI is a wellness brand that delivers the wisdom of beauty and health, "sake lees," in a way that is close to daily life, and realizes true beauty and richness.

Three women based in San Francisco, Perth, and Tokyo started it as a side project, each with their own careers.

In today's world of information and choices, everyone can choose their own way of living and working, but the quality and meaning of choices such as "what to choose and how to incorporate them into life" from among the various options are being questioned more deeply. It is precisely because of such an era that we wanted to re-examine the essential and valuable things such as Japan's traditional culture and the blessings of nature that have been passed down through time. I want to re-edit that wisdom in a way that suits modern lifestyles and deliver it to the world. TOJI was born from such a thought.

Sake lees, which are at the center of the brand, were born as a by-product of Japan's sake brewing, and while they have excellent nutritional value and beauty effects, they are difficult to preserve and distribute, and are unused resources that have not been fully utilized until now. TOJI has focused on the rich potential of sake lees and has been conducting research and development with the aim of creating products that maximize their appeal.

The brand name "TOJI" is a combination of "Yuji," an ancient Japan hot spring therapy, and "Toji," the bearer of sake brewing. We are entering an era where both work styles and beauty are updated. We aim to achieve true beauty and a rich life.

What are we doing?

TOJI's focus on "sake lees" is a natural blessing that is born as a by-product of Japan's sake brewing and has excellent nutritional value and beauty effects. However, it was also an unused resource that was difficult to preserve and distribute, and had not been fully utilized until now. We have focused on the rich potential of this sake lees and have been conducting research and development with the aim of creating products that maximize its appeal. In order to sublimate the wisdom of fermentation into modern beauty, we pursue formulas that do not compromise on the content and purity of the ingredients.

Currently, we are selling "sake lees bath powder (bath salt)" as our first product.

In the process of commercialization, we value connections with all people and communities involved. Through collaboration with local ryokans and sake breweries, we hope to carefully convey the stories and thoughts behind them, thereby fostering a sustainable cycle for the future of Japan's culture and region.

It is 100% naturally derived and does not add any fragrances or colorants, providing a simple and rich experience where the original fragrance and benefits of the ingredients reach the skin as they are, providing essential healing and beauty to today's busy days.

Commitment to the product

The first product, "Sake lees bath powder kasu -HAKU-", is a bath salt made mainly of sake lees, and is a confident product that pursues a formula that does not compromise on the content and purity of the ingredients. It is 100% naturally derived and does not add any fragrances or colorants, so the original fragrance and efficacy of the ingredients reach the skin as it is.

When dissolved in hot water, the beautiful cloudy and thick water envelops your entire body, allowing you to enjoy a luxurious bathing experience at home, as if you were soaking in a natural hot spring. After bathing, your skin will be moist and moisturized, and you will feel that the more you use it, the more beautiful your bare skin grows.

The second installment, "Sake lees bath powder Mori -MORI-", is blended with 100% naturally derived essential oils and adds a healing scent similar to forest bathing. It is also effective against dry skin and provides comfortable bath care regardless of the season.

Currently, it has been introduced as an amenity mainly at inns and hotels that provide special accommodation experiences for wealthy people and inbound customers, and has received high praise as a "bathing experience that goes beyond hot springs".

Who are supporting us?

TOJI is mainly aimed at adults who are looking for a high-quality lifestyle. It is especially supported by those who are natural-oriented and pursue essential beauty, and those who want to cherish their own time even in their busy daily lives.

As for sales channels, we are promoting the development of the official online store, select shops that resonate with our values, and luxury spas, inns, and hotels in Japan. The brand's worldview is conveyed through sales in high-quality spaces, such as its first exhibition at the Hankyu Umeda main store and its handling at the famous sake "Masumi" directly managed brewery shop.

Customers have commented that "the skin is moisturized and the more I use it, the better it feels," "I am happy about the luxury of being able to enjoy the feeling of a hot spring at home," and "I have a sense of security that it is 100% natural," and many of them purchase it repeatedly. It is used by women and men alike as a reliable partner to support the beauty and health of workers of all genders.

It is also given as a souvenir for inbound foreign visitors to Japan.

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